Luis Silva Dias
EVP, Chief Creative Officer at FCB Lisboa
Lisboa, Portogallo
TitoloLove Without Barriers
Agenzia
Campagna Love Without Barriers
Cliente Rumos
Marca Rumos
Data di Prima Diffusione/Publicazione 2016 / 4
Settore TV, Hi-Fi, Video, Personal Stereo & Accessori
Slogan We rise together
Trama With the help of a VR headset, we made a wheelchair basketball athlete stand up, walk, position himself and shoot the ball, all this through his sister’s body. 
Filosofia Rumos is a tech company focused on shortening the distance between people and technology. Show people that barriers can be overcome with the help of technology. 
Problema We transformed a simple video data streaming into an immersive and real VR experience.It all using a H.264 compression on the sister’s head camera to be transformed and sent as an MP4 into the wheelchair basketball athlete’s VR headset through video stream, enabling the athlete to have a real-time video playing on his VR headset. The execution was captured to furtherly be a social video enabling people to watch it through a website fully integrated with social media platforms. 
Risultato Increase of social media engagement.73% of brand noriety increaseTripled the number of unique visitor on the website 
Tipo di Media Social Media
Lunghezza
Più informazioni www.amorsembarreiras.com
Executive Creative Director
Chairman
Copywriter
Art Director
Director
Direttore della fotografia Pedro Patrocínio
Casa di Produzione
UX Designer Jeison Valejo
Frontend Developer Antônio Figueiredo

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