Luis Silva Dias
EVP, Chief Creative Officer at FCB Lisboa
Lisboa, Portogallo
TitoloWheelchange Tours
BriefThere are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that links a wheelchair to a bicycle. Thanks to that innovation, a person with reduced mobility can become a tour guide. This innovation led to the creation of a new type of city tour, and a new sort of tour guide.
Agenzia
Campagna Wheelchange Tours
Cliente Tur4All
Marca Wheelchange Tours
PostedNovembre 2019
Settore Turismo/Viaggi e Trasporto
Trama There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that allows you to couple a wheelchair with a bicycle. With it, a person with reduced mobility can become a tourist guide.
Problema Wheelchange Tours is an idea for Portugal which sees the tourism industry as a priority. An idea that can create a new profession in the tourist business for people with motor disabilities, and that can be replicated elsewhere.
Tipo di Media Case Study
Creative Director
Creative Director
Chief Creative Officer
Copywriter
Copywriter
Art Director
Art Director
Designer
Casa di Produzione
Director
Sound

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