| Titolo | 3362 falabella.com |
| Agenzia | Leo Burnett Colombia |
| Campagna | 3362 falabella.com |
| Cliente | Falabella |
| Marca | Falabella.com |
| Posted | Giugno 2021 |
| Settore | Grande Distribuzione alimentare |
| Trama | Background:When the 2020 quarantine started, we had to close 26 stores in Colombia, sending 3362 salespeople home to do almost nothing. So how could we help them to continue selling and therefore keep their jobs?Solution:We gave them the chance to open their own falabella.com, and then we opened 3362 falabella.com, one for each employee, and for every sale made on their link they earn a 5% commission. We saved their jobs and also sold 3M USD in this completely new way of using our salespeople. |
| Tipo di Media | E-Commerce |
| Lunghezza | |
| Global Chief Creative Officer | Liz Taylor |
| Chief Creative Officer Latam | Fernando Bellotti |
| Brand Director | Carolina Carmona |
| Brand Director | Lucas Chávez |
| Manager | Edgar Guzmán |
| Manager | Leidy Montoya |
| Manager | Christina Botero |
| Chief Creative Officer | Olga Lucía Villegas |
| Chief Creative Officer | Mauricio Sarmiento |
| Executive Creative Director | Andrés "Lama" Restrepo |
| Head of Art | Juan Romero "Tiko" |
| General Account Director | Ana Matilde Sánchez |
| Planning Director | Alejandro Mora |
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