Virgin Atlantic - "Love Story"

Network BBDO

Network BBDO Johannesburg, Sud Africa

9387

Titolo	Love Story
Agenzia	Network BBDO
Campagna	Love Story
Cliente	Virgin Atlantic
Marca	Virgin Atlantic
Posted	Aprile 2005
Prodotto	Upper Class Suite
Settore	Trasporto Aereo, Ferroviario, Automobilistico, Marittimo.
Trama	This thought was illustrated by showing our hero romancing and eventually marrying the fat unattractive slob in the seat next to him.
Filosofia	To illustrate the benefit of the Upper Class suite we mocked airlines who don't provide suites (all of them) instead providing a standard Business Class seat where someone sits or sleeps next to you. The thought was that if you wanted to sleep with the person sitting in the seat next to you, you would have married them.
Problema	The problem wasn't so much a problem as an opportunity. The opportunity to launch the Virgin Upper Class suite, a way of traveling that gives you total privacy and means that you don't have to sit next to anyone, or sleep next to them if it's a long flight.
Tipo di Media	Televisione e Cinema
Lunghezza	60 seconds
Market	Sud Africa
Colonna sonora	How Deep is Your Love
Casa di Produzione	Velocity Films
Editor	Ricky Boyd
Copywriter	John Davenport
Director	Greg Gray
Account Executive	Candice Short
Art Director	Philip ireland
Agency Producer	Caroline Switala
Production Company Producer	Helena Woodfine
Creative Director	Mike Schalit
Music	Bee Gees