Gender based violence - "Hurt people, hurt people "

HelloFCB+

HelloFCB+ Cape Town , Sud Africa

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Questo spot fa parte della collezione ACT Responsible

Marca: Gender based violence
Paese: Sud Africa

Cliente: The Western Cape Government’s GBV

Titolo	Hurt people, hurt people
Agenzia	HelloFCB+
Campagna	Hurt people, hurt people
Cliente	The Western Cape Government’s GBV
Marca	Gender based violence
Data di Prima Diffusione/Publicazione	2023 / 2
Settore	Government Information & Services
Trama	Cape Town, South Africa. Research shows that majority of men who abuse women have been victims of abuse themselves. he Western Cape Government aimed at encouraging men to break the cycle of abuse by seeking professional help and counselling through the Western Cape Government’s GBV Command Centre for the pain and abuse inflicted on them in their lifetime.
Filosofia	Film shows a young boy’s journey of childhood trauma to its inevitable conclusion where we see the abusive behaviour of the father mirrored in the now-grown child. Showing the abuser as the abused and eliciting understanding for the perpetrator of abuse as a victim is something that needed to be carefully handled. In no way could the campaign be seen to be making excuses for abusive behaviour or absolving men of responsibility for their actions.
Tipo di Media	Web Film
Lunghezza	100 seconds
Chief Creative Officer	Mike Barnwell
Executive Creative Director	Jacquie Mullany
Creative Director	Ntobeko Ximba
Senior Producer	Khosi Khumalo
Account Manager	Rebecca Jacobs
Business Unit Director	Talia Backos
Casa di Produzione	Romance Films
Head of Production	Greg Gray
Executive Producer	Helena Woodfine
Direttore della fotografia	Adam Bentel
Line Producer	Shannon McDougall
Production Art Director	Will Boyes
Wardrobe / Stylist	Elaine Jeacocks
Head of Research	Maghiel Van Dorssen
Editor	Ricky Boyd
Editing Company	Deliverance
Music and Audio Production House	Pressure Cooker
Music Composer	Andries Smit
Post Production Creative Director	James Matthes
Creative Producer	Astrid Iverson
Sound Designer and Final Mix Engineer	Kyle Koekemoer
Post Production Online	Deliverance
Post Production Offline	Deliverance