Titolo | I am what I am |
Titolo (Lingua Originale) | See The World Differently |
Brief | The campaign draws on Virgin Atlantic's heritage of challenging the status quo – as well as recognising that the travel industry is entering an exciting new era, after the disruption brought on by the pandemic. The film champions the rich individuality of the airline’s people and customers. This builds on research showing that travellers find most airlines’ crew to be impersonal in their service. In contrast, Virgin Atlantic’s can be their true selves on board and on the ground. They don’t follow a script and are seen to offer a more personal touch. The film focuses on a group of charismatic characters, at an airport and on board a state-of-the-art A350 plane. Customers and crew alike joyfully do their own thing, set to the song “I am what I am”: a track made famous by Gloria Gaynor but reinterpreted here by breakthrough Jazz/Soul artist Lady Blackbird. |
Agenzia | Lucky Generals |
Campagna | I am what I am |
Cliente | Virgin Atlantic |
Marca | Virgin Atlantic |
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Data di Prima Diffusione/Publicazione | Solo abbonati |
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Tipo di Media | Televisione |
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