Contact Information

200 5th Avenue
New York New York 10010
Stati Uniti
Telefono: (+1) 212 546-1852

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Basic Info

Competenze Principali: Advertising/Full Service/Integrata, Digital, Servizi di Marketing, Ricerche di Mercato/Consulenza, Branding / Product Development, Altre

Fondata nel: 1917

Network:

Holding: WPP Group Plc (London, Regno Unito)

impiegati: 1000

Premi: 339

Creazioni: 226

Clienti: 35

Grey New York

200 5th Avenue
New York New York 10010
Stati Uniti
Telefono: (+1) 212 546-1852
Michael Houston

Michael Houston

Worldwide CEO

Telefono: (+1) 212 546-2150

Debby Reiner

Debby Reiner

CEO, Grey New York

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About the Agency Grey New York

Grey was founded in 1917 in the garment district as a one-man retail agency. Today, 1,000 people work in our New York office, the flagship of the 96-country network. The agency was named Adweek's 2013 and 2015 Global Agency of the Year and Advertising Age's 2014 Agency of the Year. We were also named the back-to-back North American Network of the Year at Cannes in 2015 and 2016.

Grey has expertise in all marketing disciplines, including advertising, digital, experiential, entertainment, sponsorship, public relations, media and multicultural. Our philosophy and mission have not changed since our founding. For 100 years, we’ve focused on driving results while attracting attention for our clients, making them remarkable and rich. In other words: Grey. Famously Effective since 1917. 

Languages

Inglese, Spagnolo
Filosofia e Vantaggi Competitivi

There’s famous and there’s effective. Agencies are usually one or the other, creating a splash for their clients or driving results. At Grey, we believe in making our clients remarkable and rich with work that is both famous and effective. It’s a deep-seated part of our culture throughout our organically grown global network of like-minded leaders who share a strategic process, a vision and a mission: to focus on our clients’ businesses. The result is Famously Effective work since 1917. This differentiates us from all other agencies and is what unites our network philosophically across the globe. 

Descrizione del Network

Grey is the advertising arm of Grey Group, a wholly owned subsidiary of WPP, the world's largest communications company. In the 54 years since we opened our first office outside the U.S. and created our first global campaign for Revlon — which actually was the first time anyone anywhere created a global campaign — we’ve expanded into 432 majority-owned offices in 96 countries. How we did that is unique to Grey: Rather than buying up international offices to fake our own growth, we systematically opened offices around the world to help satisfy our clients’ bottom lines, and we expanded our marketing disciplines the same way. No force fitting of cultures, but rather an organically grown network wherein everyone knows and like each other and are unified by a single, unifying Famously Effective mantra. 

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