Charité – Universitätsmedizin Berlin - "Printed by Parkinson's"

INNOCEAN Europe

INNOCEAN Europe Frankfurt am Main, Germania

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Marca: Charité – Universitätsmedizin Berlin
Paese: Germania

Cliente: Charité – Universitätsmedizin Berlin

Titolo	Printed by Parkinson's
Agenzia	INNOCEAN Europe
Campagna	Printed by Parkinson's
Cliente	Charité – Universitätsmedizin Berlin
Marca	Charité – Universitätsmedizin Berlin
Data di Prima Diffusione/Publicazione	2023
Settore	Enti/Istituzioni/Organizzazioni no-profit
Trama	Parkinson’s was diagnosed over 200 years ago, and there is still no cure to this day. While most people think it’s just the “Shaking-disease”, it actually has more than 40 symptoms. And what’s worst: the lack of awareness leads to stigma and isolation. To raise awareness and stress the importance of more research, we partnered Charité Berlin, one of Europe’s biggest university hospitals, and developed a project that would involve courageous patients, art and technology. From the start, we knew we had to create something special in order to grab people’s attention. So,we 3D-printed the beloved objects of six patients while the printer was affected by their personal tremor data – visualising the impact Parkinson’s is having on their daily lives. The collection was launched on World Brain Day and exhibited in Berlin. The vernissage event was visited by hundreds of people from different fields: from doctors to patients and art lovers.
Tipo di Media	Case Study
Lunghezza	123 seconds
Global Chief Creative Officer	Jeremy Craigen
Chief Creative Officer	Gabriel Mattar
Executive Creative Director	Ricardo Wolff
Concept	Marlon von Franquemont
Account Manager	Leonie Knorr
Project Manager	Dennis De Rooij
Copywriter	Reinier Gorissen
Creative Team	Roan Laanen
Designer	Nicolaas Kotze
Designer	Mischa Loppies
Innovation Director	Geert Eichhorn
Technical Director	Martin Grootendorst
Development	Djordan Papilaya
Project Manager	Javi Sancho Rodriquez
Executive Producer	Jeff Baker