| Titolo | El Magico |
| Brief | El Magico is a rather mediocre magician. So he looks surprised when he makes a woman vanish in the middle of his act. But not as surprised as a motorist when the woman materialises in the middle of the road. Luckily the Hyundai Tucson has Forward Collision Avoidance Assist. In other words, it brakes in a split second, like magic. |
| Agenzia |
Innocean Worldwide Europe
|
| Campagna |
El Magico
|
| Cliente |
Hyundai
|
| Marca |
Hyundai Tucson
|
| Posted | Novembre 2018 |
| Settore | Auto Nuove
|
| Trama | For Hyundai, nothing is more important than safety. That’s why the new Hyundai Tucson is loaded with driver assistance features. One of them is the Forward Collision-Avoidance Assist – a system that combines radar and camera data. When it detects sudden braking by the car ahead or pedestrians on the road, it autonomously activates the brakes.Where most safety ads try to shock people and blame them for making mistakes, we decided to go for a different approach - because no matter how much you concentrate when you drive on the road, sometimes pedestrians just seem to come out of nowhere. But when it happens, it’s great to have a car that supports you in preventing a collision. |
| Trama (Lingua Originale) | For Hyundai, nothing is more important than safety. That’s why the new Hyundai Tucson is loaded with driver assistance features. One of them is the Forward Collision-Avoidance Assist – a system that combines radar and camera data. When it detects sudden braking by the car ahead or pedestrians on the road, it autonomously activates the brakes.Where most safety ads try to shock people and blame them for making mistakes, we decided to go for a different approach - because no matter how much you concentrate when you drive on the road, sometimes pedestrians just seem to come out of nowhere. But when it happens, it’s great to have a car that supports you in preventing a collision. |
| Tipo di Media |
Televisione
|
| Advertising Manager |
Andreas-Christoph Hofmann
|
| Advertising Manager |
Philippe Jourdain
|
| Advertising Manager |
Dora Szent-Ivanyi
|
| Advertising Manager |
Vittorio Ravano
|
| Global Chief Creative Officer |
Jeremy Craigen
|
| Chief Operating Officer |
Andreas Cordt
|
| Regional Chief Creative Officer |
Gabriel Mattar
|
| Agency Business Director |
Andrea Razeto
|
| Executive Creative Director |
Ricardo Wolff
|
| Executive Creative Director |
The V-Man
|
| Copywriter |
Reinier Gorissen
|
| Art Director |
Marlon von Franquemont
|
| Creative Producer |
Morten Frantz
|
| Account Director |
Sven Kuebler
|
| Account Manager |
Lin Fang
|
| Account Manager |
Min Kyung Park
|
| Strategy Manager |
Anna Nowak-Otto
|
| Account Planner |
Sophia Goerner
|
| Creative Services Director |
Mark Fosbueary
|
| Director |
Charles Guard
|
| Director |
Thomas Guard
|
| Executive Producer |
Alexander Schildt
|
| Production Company Producer |
Stephan Brockmann
|
| Direttore della fotografia |
Marcel Zyskind
|
| Post Production |
acht Hamburg GmbH
|
| Post-production Producer |
Lena Schulz
|
| Production Service Company |
Production Service Scandinavia (Copenhagen)
|
| Voice |
Mark Fosbueary
|
| Editor |
Ted Guard
|
| Editor |
Andre Gelhaar
|
| Colorist |
Maximilian Baule
|
| Sound Production |
MOKOH Music GmbH
|
| Sound Production |
Studio Funk
|
| Music Producer |
Stephan Moritz
|
| Sound Production ( |
acht Hamburg GmbH
|
| Casa di Produzione |
Tempomedia Filmproduktion GmbH (Berlin)
|