| Titolo | Printed by Parkinson’s (123s) |
| Agenzia | Innocean Worlwide Berlin |
| Campagna | Printed by Parkinson’s |
| Cliente | Charité |
| Marca | Charité |
| Posted | Dicembre 2020 |
| Settore | Pubblica sicurezza, salute, igiene |
| Trama | Raising awareness for Charité’s Parkinson’s research, we produced an art collection created by the first machine affected by a human disease. The collection comprises distorted 3D prints of cherished objects belonging to Parkinson’s patients. The objects are informed by each patient’s tremor data, skewing the object’s shape to capture the impact of Parkinson’s. In addition to the collection, we designed a website to tell the patients’ stories and show their objects and how Parkinson’s has affected them. The collection is now permanently exhibited at Charité’s neurology department to inspire patients. |
| Problema | In order to create awareness for Parkinson’s research, we produced an art collection by affecting a 3D printer with data from patients, skewing the prints’ shape to capture the disease’s impact. |
| Tipo di Media | Case Study |
| Global Chief Creative Officer | Jeremy Craigen |
| Chief Creative Officer | Gabriel Mattar |
| Executive Creative Director | Ricardo Wolff |
| Copywriter | Reinier Gorissen |
| Creative Team | Roan Laanen |
| Concept | Marlon von Franquemont |
| Designer | Nicolaas Kotze |
| Designer | Mischa Loppies |
| Innovation Director | Geert Eichhorn |
| Technical Director | Martin Grootendorst |
| Development | Djordan Papilaya |
| Account Manager | Leonie Knorr |
| Project Manager | Javi Sancho Rodriquez |
| Project Manager | Dennis De Rooij |
| Executive Producer | Jeff Baker |
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