Titolo | SWAT |
Agenzia | adam&eveDDB |
Campagna | Some tools aren't a luxury - Financial Times |
Cliente | Financial Times |
Marca | Financial Times |
Data di Prima Diffusione/Publicazione | 2010 / 9 |
Settore | Giornali, Libri, Periodici |
Slogan | We live in Financial Times |
Filosofia | The Financial Times has today launched a major corporate campaign entitled 'Essential' with the strapline "Some tools aren’t a luxury." The campaign is aimed at positioning the corporate FT subscription as an essential business tool that companies cannot afford to be without. |
Problema | To raise awareness of the FT corporate licence as a business asset |
Tipo di Media | Stampa e stampati |
Market | Regno Unito |
Advertising Manager | Caroline Halliwell |
Executive Creative Director | Jeremy Craigen |
Creative Partner | Sam Oliver |
Creative Partner | Shishir Patel |
Copywriter | Mike Crowe |
Art Director | Rob Messeter |
Business Director | Charlie Elliott |
Account Manager | Zoe Hinckley |