LUXURY ONCE MEANT “INACCESSIBLE”, BUT THESE AWARD-WINNING CAMPAIGNS INVITE THE AUDIENCE TO ENJOY CELEBRATIONS OF QUALITY AND PERFORMANCE.
Burberry and Riff Raff films return to the top slot for the second year with a different film but the same youthful energy. Lacoste and BETC are back too – and their new take on “a beautiful sport” offers a poolside view of Paralympic and Olympic swimming prowess, united for the first time. Bottega Veneta eschews the standard product shots to celebrate craft in fields beyond fashion and accessories, suggesting that openness and generosity can also be ingredients of luxury. And two German automotive brands – Porsche and Mercedes – embrace the world beyond petrol power on a grand scale.
Burberry and Riff Raff films return to the top slot for the second year with a different film but the same youthful energy. Lacoste and BETC are back too – and their new take on “a beautiful sport” offers a poolside view of Paralympic and Olympic swimming prowess, united for the first time. Bottega Veneta eschews the standard product shots to celebrate craft in fields beyond fashion and accessories, suggesting that openness and generosity can also be ingredients of luxury. And two German automotive brands – Porsche and Mercedes – embrace the world beyond petrol power on a grand scale.
Most awarded
campaigns, brands &
agencies in
Luxury in
2022
Most awarded
campaigns, brands and
agencies in
Luxury in
2022
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Burberry |
| 2 |  |
Lacoste |
| 3 |  |
Mercedes-Benz |
| 4 |  |
BMW |
| 5 |  |
Porsche |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
Riff Raff Films, London |
| 2 |  |
BETC Paris, Pantin |
| 3 |  |
Le Pub, Milan |
| 4 |  |
FamousGrey, Groot-Bijgaarden |
| 5 |  |
Keko Dubai |
Watch
1. Burberry / Open Spaces
| Titolo | Open Spaces |
| Agenzia | Riff Raff Films |
| Campagna | Open Spaces |
| Cliente | Burberry |
| Marca | Burberry |
| Data di Prima Diffusione/Publicazione | 2021 / 10 |
| Settore | Abbigliamento, Moda, Calzature |
| Trama | ‘Burberry Open Spaces’ is a journey through the freedom of imagination. When we dare to dream, the possibilities are infinite – we discover new realities, we break boundaries and we find the freedom to go beyond limitations.As the world opens up again, the campaign explores this spirit through a youthful, dreamlike lens. For the campaign film, Riccardo collaborated on the creative and film direction with Megaforce to bring the story to life. It features four bold individuals who have the power to explore and discover, as they take us on a journey set amongst the natural beauty of the British countryside. Aspirit of duality – blurring the lines between reality and fantasy.They bound weightlessly through fields, defying gravity as they take flight – resisting convention. New perspectives are explored as they jump and twist through towering forests. As they float across a lake, they challenge the obstacles of the elements and the natural world. At the end of this hyperreal dreamscape, the four characters come together magnetically, becoming one entity flying through the sky, united in their differences. A symbol for ourinterconnectedness with nature and each other. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Editing Company | Final Cut |
| Post Production | MPC LDN |
| Sound Design Company | 750mph |
| Casa di Produzione | Riff Raff Films |
| Director | Megaforce |
| Executive Producer | Matthew Fone |
| Producer | Cathy Hood |
| Production Manager | Laura Duffy |
| Direttore della fotografia | Justin Brown |
| Assistant Director | Benji Edwards |
| Editor | Joe Guest |
| Casting | Kharmel Cochrane Casting |
| Colorist | Emiliano Serantoni |
| Sound Designer | Sam Ashwell |
| VFX Company | The Mill London |
2. Lacoste / The 9th Lane
| Titolo | The 9th Lane |
| Agenzia | BETC Paris |
| Campagna | Paralympic Vs. Olympic: 50m freestyle |
| Cliente | Lacoste |
| Marca | Lacoste |
| Data di Prima Diffusione/Publicazione | 2022 / 3 |
| Settore | Abbigliamento, Moda, Calzature |
| Trama | Tokyo. September1st, 2021, at 3:30am. For the first time in the history of the Olympic Games, the final of the 50m freestyle brought together nine participants - eight Olympic swimmers and one Paralympic swimmer.As an official partner of the French Olympic and Paralympic teams, Lacoste is committed to supporting ONE united French team. The 9th Lane is a unique race which brought together Olympic and Paralympic athletes for the first time, in a truly exceptional setting. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Entrant Company | BETC Paris |
| Production company | Collective Ensemble |
| Production company | Duck Factory - DKFT |
| Production company | MIDDLEMOTION |
| Music & sound company | Mars Octobre Music |
| CCO | Rémi Babinet |
| Creative Directors | Aurélie Scalabre, Olivier Aumard |
| Copywriter | Alexandre Girod |
| Art Director | Julien Vergne |
| Strategic Planner | Philippe Martin Davies |
| Lead Producer | Bao Tu Ngoc |
| Director | David Dang |
3. Bottega Veneta / Bottega For Bottegas
| Titolo | Bottega For Bottegas |
| Agenzia | Le Pub |
| Campagna | Bottega For Bottegas |
| Cliente | Bottega Veneta |
| Marca | Bottega Veneta |
| Posted | Dicembre 2021 |
| Settore | Abbigliamento, Moda, Calzature |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Global CCO Publicis Worldwide | Bruno Bertelli |
| Chief Creative Officer | Cristiana Boccassini |
| Co-CCO | Mihnea Gheorghiu |
| Creative Director | Costanza Rossi |
| Art Director Supervisor | Marie Poumeyrol |
| Chief Production Officer | Francesca Zazzera |
| Global Producer | Mariella Maiorano |
| Agency Producer | Tania Dal Pra |
| Client Services Director | Giada Salerno |
| Client Services Director | Benedetta Virga |
| Account Supervisor | Elisa Tanganelli |
| Senior Project Manager | Vittorio Cafiero |
| Global Creative Director | Sandra Bold |
4. Porsche Taycan / Create2Extremes
| Titolo | Create2Extremes |
| Agenzia | Keko Dubai |
| Campagna | Drive 2 Extremes |
| Cliente | Porsche |
| Marca | Porsche Taycan |
| Posted | Marzo 2022 |
| Settore | Four Wheel Drive, SUV(Sports Utility Vehicle) |
| Trama | Drive2Extremes was a film created to show the true capabilities of Porsche’s all-electric Taycan Cross Turismo. Shot in two wildly contrasting locations (some 60°C and 7,000KM apart) by renowned pilot Johnny FPV, our Director Nicholas Schrunk had to meticulously plan each shot to allow for seamless transitions between the two worlds. We drove 1243 laps and shot 50 hours of footage using custom drones for never-before-flown cameras to tell the story of two contrasting yet connected worlds. 800 hours were spent in post-production with 0 CGI or VFX used, and our sound was designed to blend two extreme worlds into one. |
| Tipo di Media | Branded Content |
| Lunghezza | |
| General Manager | Nora Ferneine |
| Executive Creative Director | Sandy McIntosh |
| Senior Art Director | Rolf Eggers |
| Agency Producer | Andreea Mititiuc |
| Senior Copywriter | Aaron Leung |
| Motion Graphic Artist | Mohammed Hussein |
| Final Artist | Asgar Ali Anwar |
| Digital Technical Manager | Zamzi Anwar |
| Account Manager | Georgios Dimakis |
| Senior Account Executive | Shrey Sharma |
| Chief Executive Officer (CEO) | Manfred Bräunl |
| Marketing Director | Markus Peter |
| Marketing Manager | Gero Stanzel |
| Casa di Produzione | Stoked Films |
| Executive Producer | Charbel Aouad |
| Production Manager | Pascal Baboudjian |
| Executive Producer | Rita El Hachem |
| Editor | Emad Hashem |
| Car precision driver | Jukka Honkavuori |
| Editor | Jake Irish |
| Music Supervision | Courtney Jenkins |
| Post-production Producer | Dina Kreik |
| Executive Producer | Juha-Matti Nieminen |
| Grade | Marshall Plante |
| Post-production Producer | Anju Purushot |
| Drone Operator | Johnny Schaer |
| Director | Nicholas Schrunk |
| Sound Designer | Keith White |
| Music Editor | Jay Wud |
5. Mercedes-Benz / Millboard
| Titolo | Millboard |
| Agenzia | Publicis Emil |
| Campagna | Millboard |
| Cliente | Mercedes-Benz |
| Marca | Mercedes-Benz |
| Posted | Dicembre 2021 |
| Settore | Auto Nuove |
| Trama | The wind turbine symbolises renewable energy. The three-pointed star symbolizes Mercedes-Benz. The idea was simple: to exploit the striking visual similarity between the two to transform one of Europe’s largest wind turbines (120m x 70m) into an illuminated Mercedes-Benz logo on a truly iconic scale. The objective was to announce to the world that the brand and renewable energy would soon be working together on a global scale. The installation was staged for real, using eco-friendly lights and smoke, and was visible for miles around. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Global Chief Creative Officer | Bruno Bertelli |
| Global Executive Creative Director | Andy Daley |
| Chief Creative Officer | Eduardo Marques |
| Creative Director | Mischa Schreuder |
| Creative Director | Koenraad Lefever |
| Copywriter | Richard Bushoff |
| Art Director | Lennart Schoterman |
| Art Director | Mischa Schreuder |
| Account Director, Global Content, Experience and Comms | Elodie Straub |
| Market Acceleration Lead | Davy Caluwaerts |
| Account Director | Axelle Gontier |
| Account Manager | Frederic Haesendonck |
| Advertising Manager | Florian Bleher Bleher |
| Advertising Manager | Stefan Brommer |
| Creative Team | Karen Fonteyne |
| Creative Team | James Gambrill |
6. Volvo / Volvo Street Configurator
| Titolo | Volvo Street Configurator |
| Agenzia | FamousGrey |
| Campagna | The Street Is Our Showroom |
| Cliente | Volvo |
| Marca | Volvo |
| Data di Prima Diffusione/Publicazione | 2022 / 1 |
| Settore | Auto Nuove |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Più informazioni | https://volvostreetconfigurator.be/fr |
| Advertising Manager | Lolita Swanet |
| Advertising Manager | Collin Vermoesen |
| Advertising Manager | Eva Loeckx |
| Advertising Manager | Joshua Vandeput |
| Advertising Manager | Sarah Standaert |
| Creative Director | Peter Ampe |
| Creative Team | Eva de Jonckheere |
| Creative Team | Catheline Leroy |
| Creative Team | Yana Gestels |
| Creative Team | Zoé De Priester |
| Account Management | Olivia Naudts |
| Account Management | Matthias Roose |
| Account Management | Maxine Heylands |
| Strategic Planner | Floris Adriaenssens |
| Strategic Planner | Wies Dickens |
| Creative Pllanner | Kirsten Vanderbeke |
| Head of Digital | Joachim François |
| Project Manager | Klaartje Vanmulders |
| Digital Strategist | Wies Dickens |
| Webmaster | Stijn Swinnen |
| Digital Design | Sacha Lempereur |
| Developer | Arno Vanbiesen |
| Developer | Nele Boets |
| Social Creative | Yarne De Schrijver |
| Social Creative | Laureen Delbauche |
| Social Creative | Sarah de Prez |
| Casa di Produzione | FamousGrey Productions |
| Producer | Gaëlle Haesaert |
| Producer | Lisa Cuypers |
| Photographer | Wouter Van Vaerenbergh |
| Photographer | Mehdi El Taghdouini |
| Photographer | Thomas Switn Sweertvaegher |
| Editor | Gilles Desplanque |
| DTP | Franco Scaramuzza |
| DTP | France Cleves |
| PR Agency | FamousRelations |
| Public Relations | Déborah de Klerck |
| Public Relations | Astrid Jacobs |
| Media Agency | Mindshare Belgium |
| Media Team | Charlotte Massa |
| Media Team | Jelle Jelle De Wit |
7. BMW / Nothing But Sheer Joy
| Titolo | Nothing But Sheer Joy |
| Agenzia | TBWA\Bolt |
| Campagna | Nothing But Sheer Joy |
| Cliente | BMW |
| Marca | BMW |
| Posted | Giugno 2022 |
| Settore | Full Size & DeLuxe Cars |
| Tipo di Media | Social Media |
| Lunghezza | |
| Market | Stati Uniti |
8. L'Oréal / Paywall Down
| Titolo | Paywall Down |
| Agenzia | WMcCann |
| Campagna | Paywall Down |
| Cliente | L'Oréal |
| Marca | L'Oréal |
| Posted | Mag 2022 |
| Settore | Cosmetica, Prodotti di bellezza, Profumi |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Executive Chairman | Hugo Rodrigues |
| Chief Executive Officer (CEO) | André França |
| CCO | Mariana Sá |
| Executive VP | Marcio Borges |
| Creative Director | Ricardo Weitsman |
| Associate Creative Director | João Resende |
| Art Director | Bruno Mukai |
| Art Director | Ana Rocha |
| Copywriter | Andrea Lobato |
| Copywriter | Humberto Nogueira |
| Copywriter | Igor Pontes |
9. Guerlain / Guerlain Reaverse
| Titolo | Guerlain Reaverse |
| Brief | Guerlain Paris reverses the codes of the metaverse by using the power of NFT (Non-Fungible Token) to feed the real world we live in.We are introducing the Reaverse project.1828 cryptobees to bring nature back to life in the real world.An exclusive NFT collection sold to support the rewilding of a 69 acres nature reserve: The Millière Valley. 1828 NFT’s were created just like Guerlain’s creation date, which matches the 1828 parcels of the reserve.Each piece of generative art is directly connected to the land with a unique combination of attributes (15 varieties of flowers and plants, 21 natural materials inspired by the geology and geographic coordinates of the land parcel that your NFT supports). In addition, 100% of the NFT sales are reinvested in the renaturalization of the reserve created by the environmental activist Yann-Arthus Bertrand. |
| Agenzia | m_nstr_ |
| Campagna | Reaverse |
| Cliente | Guerlain |
| Marca | Guerlain |
| Posted | Novembre 2022 |
| Settore | Cosmetica, Prodotti di bellezza, Profumi |
| Trama | A luxury house uses the power of the virtual world through blockchain and NFT technology to benefit a genuine environmental cause: the protection of biodiversity. |
| Tipo di Media | Interattivo |
| Creative Director | Louis Bonichon |
| Founder | Louis Bonichon |
| Art Director | Simon Méchali |
| Strategic Planning Director | Guillaume Carrère |
10. BMW / Joytopia
| Titolo | Joytopia |
| Agenzia | Jung von Matt AG |
| Campagna | JOYTOPIA |
| Cliente | BMW AG |
| Marca | BMW |
| Posted | Dicembre 2021 |
| Settore | Auto Nuove |
| Tipo di Media | Case Study |
| Lunghezza | |
| Casa di Produzione | Journee – The Metaverse Company |
| Executive Creative Director | Max Lederer |
| Creative Innovation Director | Felix Burger |
| Senior Copywriter | Holly Attrill |
| Senior Art Director | Andreas Kiesgen |
| Creative Director | Lars Grübler |
| User Experience Designer | Patricia Reiners |
| Senior Project Manager | Stefanie Voss |
| Senior Project Manager | Maria Pillath |
| Project Lead | Christian Mio Loclair |
| Managing Director | Thomas Johann Lorenz |
| Creative Director | Jeremy Hofmeister Mac Lynn |
| Producer | William Oakley |
| Technical Director | Nathan Vogel |
| Sound Designer | Jürgen Branz |
| Product Manager | Luca Schiefer |
| Artista | Stephen Bontly |
| Artista | Sébastian Galera |
| Artista | Basil Denereaz |
| Artista | Kylan Luginbuhl |
| Artista | Thomas Bauer |
| Artista | Carlos Serrano |
| Artista | Tymen Goetsch |
| Artista | Jens Dörholt |
| Artista | Anestis Takidis |
| Unreal Engine Developer | Lukas Kastern |
| Software Engineer | Halvard Mørstad |
| Software Engineer | Pietro Alberti |
| Direttore della fotografia | Ben Walker |
| Voice | Faye Brown |
| VP of Brand Experience | Stefan Ponikva |
| Project Manager | Nicole Rentsch |
11. IWC Schaffhausen / Born of a Dream : A Man of the Future
| Titolo | Born of a Dream : A Man of the Future |
| Agenzia | Scholz & Friends Berlin GmbH |
| Campagna | Born of a Dream |
| Cliente | IWC Schaffhausen |
| Marca | IWC Schaffhausen |
| Data di Prima Diffusione/Publicazione | 2021 |
| Settore | Orologi |
| Tipo di Media | Branded Content |
| Lunghezza | |
| Casa di Produzione | Who’s McQueen |
| Actor / Celebrity | Tom Brady |
| VFX Company | Copenhagen VFX |
| Chief Creative Officer | Matthias Spaetgens |
| Managing Creative Director | Robert Krause |
| Creative Director | Joerg Waschescio |
| Art Director | Leonardo Valadão |
| Art Director | Nathalie Poets |
| Copywriter | Alannah Stritch |
| Account Manager | Janin Brauer |
| Account Manager | Janice Kretschmer |
| Agency Producer | David Voss |
| Agency Producer | Daniela Berther |
| Agency Producer | Daniel Klessig |
| Agency Producer | Thomas Griesbach |
| Direttore della fotografia | Paul Meyers |
| Director | Rune Milton |
| Editor | Adam Nielsen |
| Editor | Emil Gundersen |
| Executive Producer | Clemens Petersson |
| Producer | Niels Kau |
| Script Supervisor | Christopher Disher |
| VFX Supervisor | Mikael Balle |
| VFX Supervisor | Alexander Schepelern |
| VFX Supervisor | Christian Sjostedt |
| VFX Supervisor | Robin Scheller |
| Sound Design and Mix | Kevin Koch |
| Music Composer | Jonas Larsen |
| Music Composer | Anders Vesterdahl |
12. Balenciaga X Fortnite / Balenciaga X Fortnite
| Titolo | Balenciaga X Fortnite |
| Agenzia | Publicis Luxe |
| Campagna | Balenciaga X Fortnite |
| Cliente | Balenciaga |
| Marca | Balenciaga X Fortnite |
| Posted | Settembre 2021 |
| Settore | Abbigliamento |
| Tipo di Media | Digital Billboard/Poster |
| Lunghezza | |
| Project Manager | Matthieu Daversin |
| Managing Partner | Matthieu Daversin |
| Head of innovation | Guillaume Chevallier |
| Head of Content Production | Caroline Letailleur |
| Casa di Produzione | Prodigious |
| Head of Experiential Content | Antoine Clergeot |
13. Mercedes-Benz G-class / Concept EQG: The G-Class Will Turn Electric
| Titolo | Concept EQG: The G-Class Will Turn Electric |
| Titolo (Lingua Originale) | Future 2021: Die G-Klasse wird elektrisch |
| Agenzia | antoni GmbH |
| Campagna | The G-Class Will Turn Electric |
| Cliente | Daimler AG |
| Marca | Mercedes-Benz G-class |
| Data di Prima Diffusione/Publicazione | 2021 / 9 |
| Settore | Auto Nuove |
| Tipo di Media | Televisione |
| Lunghezza |
14. BMW / Museum of Sounds
| Titolo | Museum of Sounds |
| Agenzia | HoC Dubai |
| Campagna | Museum of Sounds |
| Cliente | BMW |
| Marca | BMW |
| Data di Prima Diffusione/Publicazione | 2022 / 2 |
| Settore | Auto Nuove |
| Tipo di Media | Case Study |
| Lunghezza | |
| General Manager | Natalie Shardan |
| Business Director | Karim Mroueh |
| Strategy Director | Frances Valerie Bonifacio |
| Client Account Manager | Saed Shaka |
| Account Manager | Gonca Gorgulu |
| Community Manager | Hadin Hassan |
| Global Executive Creative Director | Jason Romeyko |
| Chief Creative Officer | Akhilesh Bagri |
| Creative Director | Andre Couto |
| Creative Director | Saleh Elghatit |
| Senior Art Director | Kenneth Barnes |
| Motion Graphic Designer | Cristian J.B |
| Art Director | Alejandro Bucoy |
| Art Director | Artchie Belcena |
| Art Director | Saaniya Aabas |
| Art Director | Yasir Ali |
| Digital Art Director | Kai Schlosser |
| Digital Manager | Helmi Abdalhadi |
| International Communications Officer | Lee Sharrock |
| Event Planning | Memories Events |
| Post Produzione | Cold-Cutz |
| Post Produzione | BIgfoot Films |
| Head of Marketing | Ali Kherallah |
| Marketing Manager | Mariam Al Rousan |
| Digital Marketing Manager | Fahad Mughal |
| Experiential Marketing Manager | Maziar Nazari |
| Marketing Director | Jochen Becht |
| Community Manager | Fabian Fuffieux |
| Marketing, PR & Events Executive | Arsal |
| Agency | HoC Dubai |
15. IWC Schaffhausen / Born of a Dream : A Boy from San Mateo
| Titolo | Born of a Dream : A Boy from San Mateo |
| Agenzia | Scholz & Friends Berlin GmbH |
| Campagna | Born of a Dream |
| Cliente | IWC Schaffhausen |
| Marca | IWC Schaffhausen |
| Data di Prima Diffusione/Publicazione | 2021 |
| Settore | Orologi |
| Tipo di Media | Branded Content |
| Lunghezza | |
| Casa di Produzione | Who’s McQueen |
| Actor / Celebrity | Tom Brady |
| VFX Company | Copenhagen VFX |
| Chief Creative Officer | Matthias Spaetgens |
| Managing Creative Director | Robert Krause |
| Creative Director | Joerg Waschescio |
| Art Director | Leonardo Valadão |
| Art Director | Nathalie Poets |
| Copywriter | Alannah Stritch |
| Account Manager | Janin Brauer |
| Account Manager | Janice Kretschmer |
| Agency Producer | David Voss |
| Agency Producer | Daniela Berther |
| Agency Producer | Daniel Klessig |
| Agency Producer | Thomas Griesbach |
| Direttore della fotografia | Paul Meyers |
| Director | Rune Milton |
| Editor | Adam Nielsen |
| Editor | Emil Gundersen |
| Executive Producer | Clemens Petersson |
| Producer | Niels Kau |
| Script Supervisor | Christopher Disher |
| VFX Supervisor | Mikael Balle |
| VFX Supervisor | Alexander Schepelern |
| VFX Supervisor | Christian Sjostedt |
| VFX Supervisor | Robin Scheller |
| Sound Design and Mix | Kevin Koch |
| Music Composer | Jonas Larsen |
| Music Composer | Anders Vesterdahl |
