AdForum
Business Creative Report

In partnership with KANTAR

The Most Creative Campaigns, Brands
and Agencies in Transport & Tourism

 
NON-TRADITIONAL MEDIA DOMINATED THE TOP FIVE AS BRANDS EMBARKED ON JOURNEYS OF INNOVATION.

Whether it was an adult-only website, a navigation app or even a ticket spiced with cannabis, travel and tourism brands favoured alternate media to get their message across. Even a more traditional film, by SS+K for Iceland, succeeded by taking satirical digs at the metaverse delivered by an off-beat ambassador. It’s notable that the pandemic – which of course had a disastrous impact on the tourism industry – seems to have faded into the past as a subject.

Most awarded
campaigns, brands &
agencies in
Transport & Tourism in 2022

Most awarded
campaigns, brands and
agencies in
Transport & Tourism in 2022

CAMPAIGNS

Brand, Title, Agency
1
DENTSU CREATIVE, Paris
2
Jung von Matt / Donau, Wien
3
Marcel, Paris
4
Jung von Matt AG, Hamburg
5
SS+K, New York
6
Cheil, Seoul
7
Bickerstaff.000, Kiev
8
Forsman & Bodenfors Göteborg
9
Ogilvy Thailand, Bangkok
10
CHEP Network, South Yarra VIC
11
Jung von Matt AG, Hamburg
12
Mother London, London
13
TBWA\PARIS, Boulogne-Billancourt
14
FCB Chicago
15
Leo Burnett Toronto
16
DENTSU CREATIVE, Paris

BRANDS

Brand
1 Vienna Tourist Board
2 Berliner Verkehrsbetriebe
3 Heetch
4 Inspired by Iceland
5 Jeju Tourism Organization

AGENCIES

Name
1 Jung von Matt / Donau, Wien
2 Marcel, Paris
3 Jung von Matt AG, Hamburg
4 SS+K, New York
5 Cheil, Seoul

Watch

TitoloMy 2020 Travel Project
Agenzia
Campagna My 2020 Travel Project
Cliente Air France KLM
Marca Flying Blue
Data di Prima Diffusione/Publicazione 2020
Settore Trasporto Aereo, Ferroviario, Automobilistico, Marittimo.
Tipo di Media Case Study
Lunghezza
Creative Director
Creative Director
General Manager
Creative Group Head
Director
Account Manager
Project Manager
Art Director
Deputy Creative Director
Copywriter
Deputy Creative Director
TitoloVienna strips on OnlyFans
Agenzia
Campagna Act against Algorithm
Cliente Vienna Tourist Board
Marca Vienna Tourist Board
Data di Prima Diffusione/Publicazione 2021
Settore Turismo
Trama Vienna is home to some of the world’s most iconic artworks. 100 years ago, their artists fought for the free expression of their art. 100 years later, Facebook and Instagram’s algorithms make their fight obsolete. And label Viennese art „pornographic“. Leading to blocked accounts and deleted posts. Our brief was to advertise Vienna’s cultural heritage in this very climate. We created an integrated campaign to protest censorship: On OnlyFans, in print and radio.
Tipo di Media Case Study
Lunghezza
Chief Creative Officer
Creative Director
Art Director
Copywriter
Motion Designer
TitoloUber Heetch
Agenzia
Campagna Uber Heetch
Cliente Heetch
Marca Heetch
Data di Prima Diffusione/Publicazione 2021 / 3
Settore Turismo/Viaggi e Trasporto
Trama Accompagnée par l’agence Marcel, Heetch s’est associée à plusieurs restaurateurs franciliens pour distribuer des emballages portant haut et fort ses convictions. De couleur rose, ces emballages rappellent en quatre punchlines ce qui fait la différence de la marque : Heetch une entreprise 100% made in France, Heetch la plateforme à la plus faible commission marché 15%), Heetch paye ses impôts en France et Heetch le VTC qui défend une mobilité accessible au plus grand nombre. Les restaurateurs n’avaient alors plus qu’à glisser ces emballages dans leurs commandes, en toute discrétion.
Filosofia Aujourd’hui, la plateforme affirme plus que jamais ses positions en rappelant à son audience, toujours mobile et adepte des livraisons de repas à domicile, tout particulièrement en ce moment, que choisir le bon VTC peut tout changer. Accompagnée par l’agence Marcel, Heetch s’est associée à plusieurs restaurateurs franciliens pour distribuer des emballages portant haut et fort ses convictions.
Tipo di Media Case Study
Lunghezza
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Chief Executive Officer (CEO)
Chief Executive Officer (CEO)
National Chief Creative Officer
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Associate Art Director
Associate Art Director
Associate Copywriter
Managing Partner
Account Director
Strategic Planning Director
Print Producer
Head of Production
Producer
Photographer
TitoloThe BVG Hempticket – Come home, calm down.
Agenzia
Campagna The BVG Hempticket
Cliente Berliner Verkehrsbetriebe (BVG)
Marca Berliner Verkehrsbetriebe (BVG)
Data di Prima Diffusione/Publicazione 2021
Settore Trasorti pubblici
Trama In a bustling city like Berlin the run-up to Christmas has always been a nerve-wrecking experience. We the BVG, Berlin’s public transport company, wanted to reduce stress and make driving home for Christmas relaxing again.But how to achieve this in a time everyone is fu***d up about everything?With the calming effect of cannabis. And the world’s first ticket that lets you simply swallow your anger.The hemp ticket – a daily ticket made of edible paper, drizzled with cannabis oil, that could be eaten after a stressful day.Within hours it was literally on everyone's lips. With a reach of over 860 million contacts and an advertising equivalent of 13.7 million euros, we were the talk of the town around the globe. Social media went crazy and in Berlin even already invalid tickets were sold online for more than five times their original price after the promotion.
Tipo di Media Case Study
Lunghezza
Casa di Produzione
Post Produzione
Sound / Music
Managing Director Creative
Creative Director
Copywriter
Art Director
Project Manager
Project Manager
Client Services Director
Managing Director
Agency Producer
Agency Producer
Agency Producer
Producer
Direttore della fotografia
Director
Production Assistant
Production Assistant
Music Composer
Music Composer
DOP Assistant
Production Manager
Post-production Supervisor
Editor
Colorist
3D Artist
Music Producer
Sound Designer
Styling
Hair and Makeup
Advertising Manager
Advertising Manager
TitoloWelcome to the Icelandverse
Agenzia
Campagna Welcome to the Icelandverse
Cliente Visit Iceland
Marca Inspired by Iceland
PostedAprile 2022
Settore Turismo
Tipo di Media Web Film
Lunghezza
Client Business Iceland (Inspired by Iceland)
CEO Petur Oskarsson
Director, Marketing Communications Sveinn Birkir Bjornsson
Director, Trade & Invest Karl Gudmundsson
Head of Consumer Marketing Dadi Gudjonsson
Head of Visit Iceland Sigridur Dogg Gudmundsdottir
Project Manager, Marketing Communications Daníel Oddsson
Head of PR Lea Gestsdottir Gayet
Project Manager, Social media Katarzyna Maria Dygul
Project Manager, Social media Ísak Kari Karason
Creative Agency SS+K
Co-Founder + Partner Lenny Stern
Executive Creative Director Stevie Archer
Managing Director, Production + Operations John Swartz
Associate Creative Director, writer Rick Morrison
Associate Creative Director, art director Monica Apodaca
Associate Creative Director, writer Cooper Evoy
Managing Director, Head of Client Services Amy Frisch
Account Executive Erica Moore
Managing Director, Strategy Group Kevin Skobac
Strategy Director Elena Claro
Icelandic Creative Agency Peel
Co-Founder + Partner Magnus Magnusson
Co-Founder + Partner Egill Thordarson
PR Agency M&C Saatchi Talk
Head of Consumer Steve Kirk
Senior Associate Director Lauren Hunt-Morgan
Account Director Kayleigh Ross
Production Company Pelikula
Director Allan Sigurdsson
Producer Hannes Thor Arason
Cinematography Hakon Sverrisson
Makeup Anna Kristin Oskarsdottir
A.C Eirikur K. Juliusson
Sound Aggi Fridbertsson
Grip Alexander Snaer
Production Assistant Jelena Schally
Stylist Arna Engilbertsdottir
Edit Allan Sigurdsson
Assistant Editor Aron Bjorn Kristinsson
Color Bjarki Gudjonsson (Company: Trickshot)
Sound Joi B @ Audioland
Location Blue Lagoon
Actors Jörundur Ragnarsson, Ester Sveinbjarnardottir
TitoloSlow Road
Agenzia
Campagna Slow Road
Cliente Jeju Tourism Organization
Marca Jeju Tourism Organization
Data di Prima Diffusione/Publicazione 2021 / 4
Settore Turismo
Trama a new navigation service which instead of offering the fastest route to a destination, offers the most beautiful route instead. The service is designed for travelers visiting South Korea’s stunning Jeju Island to help them make the most of their trip. Using big data, developers crunched through 65,000 different points of interest across Jeju, then cross-referenced with data from social media and online searches via demographics, weather, time, and more with an aim to provide unique travel experiences and to assist safe trips during Covid-19. Jeju Island is known to many as one of the most picturesque places in South Korea with designated UNESCO World Heritage sites. With Covid-19, Jeju Island is now an even more popular road trip destination for South Koreans as travelling abroad has become extremely difficult. Some 87% of those who travel in Jeju get around the island by car with growing numbers of safety-conscious tourists preferring socially distanced travel in their own vehicles. With an aim to aid safe travels and to offer diverse experiences, Slow Road recommends a total of 50 different routes that connect popular attractions with lesser-known scenic spots in seven different regions, each coming with a distinctive theme that captures the multifaceted beauty of Jeju. Each route offers five to eleven waypoints to offer a wide selection of scenic routes to appeal to different demographics throughout the changing seasons, including the added benefit of reducing traffic congestion on main routes around the island. Once arriving in Jeju Island and activating T Map, the most widely used mobile navigation app in South Korea, travelers are directly led to a dedicated Slow Road page where they can explore various routes under different themes. Simply choose a favorite route, then the app will automatically give directions through multiple waypoints.
Tipo di Media Integrated Media/360 Activation
Lunghezza
Creative Director
Creative Director
Copywriter
Copywriter
Account Executive
Account Executive
Account Executive
PR manager
Director
Casa di Produzione
Direttore della fotografia
Developer
Developer
Product Manager
UX Designer
Digital Analyst
Creative Directors Seontaeck Kim, Joohee Lee
Copywriters Hyewon Hyun, Jeongsil Lee
Account Executives Choongok Lee, Jeehee Yang, Hyeonmun Kim
PR Manager Donghan Kim
Film Director Churl Gwon / THE SHOT
Director of Photography Inkyu Lee / THE SHOT
Developer Bokyeom Kim / T Map Mobility
Service Planner Yonghun Kim, Serin Son / T Map Mobility
Product Manager Hyojeong Jang
UX Designer Sooyeon Baek
Big Data Analyst Keeduk Kim / BOXTREE
TitoloKhortytsia - the island of a mystery
BriefThe Khortytsia Island brand is a graphic journey. Some elements are fully visible and some are hidden behind a cloak of secrecy. The more you immerse yourself in the world of the island, the more the identity is revealed. Abstract knowledge about the is-land becomes a personal experience: visual, tactile, sound, aromatic. The identity invites you to look behind the scenes, learn more and explore. All design elements were created based on the real attributes of Khortytsia: flora and fauna, historical artifacts, images from myths and legends, bronze, water, stone and other materials that make up the inner world of the island. The X sign is the first letter in the name of the island in Ukrainian and is also a symbol of mystery, its meaning may be different for everyone. We took X as a basis and created 24 different logos.
Agenzia
Campagna Khortytsia - the island of a mystery
Cliente Metinvest Group
Marca Khortytsia
Data di Prima Diffusione/Publicazione 2021 / 7
Settore Turismo/Viaggi e Trasporto
Slogan Khortytsia island
Trama SECRET TOURISTIC BRAND OF UKRAINIAN ISLAND KHORTYTSIA This is the island of Khortytsia, the place where Ukrainian history was born. This is the island of centuries-old history, amazing nature, breathtaking secrets, myths, and legends that have been forgotten for many years. This year, according to President’s initiative, is the year when the island of Khortytsia started its renovation. Bickerstaff.738 creative agency accepted a challenge to tell everyone about all of the reasons to visit Khortytsia and decided… not to practically say a word to leave its mystery to the island and, moreover, make it the key feature. The X sign is the symbol of mystery, while the sense behind it uniquely uncovers to everyone who sees it. So does the identity that develops along with people’s knowledge of it. This progressive disclosure principle works for any type of visual language: photos, typography, illustrations, and any static or dynamic types of content. Quite literally, the new touristic brand of Khortytsia invites everyone to discover their own stories about the island. The new brand of Khortytsia is a graphic journey that grows along with people’s increasing knowledge of it. Here the heart of the island opens wider, the deeper you get to know it. Centuries-old secrets are hidden here behind abstract facts, and they do open up to people uniquely as soon as they are ready. And if you are ready to open the island of Khortytsia in your own way, just take a deep breath and go for it to meet the mystery.
Filosofia Khortytsia Island occupies a special place in the history of Ukraine, but it’s mostly unknown for Ukrainians because the Museum of the Cossacks supplanted all its other attractive aspects and became the only symbol of the island
Problema We were challenged to develop a tourism brand that would open the island to internal and external tourism, show its diversity and encourage people to explore Khortytsia.
Risultato We use the island’s mystery as an advantage and create an intriguing brand, a graphic journey to become an incentive for a person to explore the island. We created 24 different logos from the X sign as a symbol of mystery and the first letter in the name of the island, accidental font and a lot of design elements based on the real attributes of Khortytsia. The “curtain” effect, that reveals the deep essence of Khortytsia is easily scalable and works with graphics, illustration, photography and typography as well, it unites all parts of the identity and makes the island’s brand recognisable.
Tipo di Media Case Study
Lunghezza
Più informazioni https://bickerstaff.ooo/khortytsia/
Creative Director
Creative Group Head
Account Director
Account Manager
Designer
MOTION DESIGN
Sound Designer
Strategist
Strategist
TitoloDiscover the originals
Agenzia
Campagna Discover the originals
Cliente Visit Sweden
Marca Visit Sweden
Data di Prima Diffusione/Publicazione 2021
Settore Turismo
Tipo di Media Case Study
Lunghezza
Casa di Produzione
TitoloHome Sweet Home : Episode 2
Agenzia
Campagna Home Sweet Home
Cliente Tourism Authority of Thailand X YGGDRAZIL
Marca Tourism Authority of Thailand X YGGDRAZIL
Data di Prima Diffusione/Publicazione 2020
Settore Turismo
Tipo di Media Gaming
Lunghezza
Chairman
Creative Director/ art director
Art Director
Art Director
Art Director
Art Director
Copywriter
Copywriter
Strategy Planning Director
Group Business Director
Account Manager
Agency Producer
Project Manager
Creative Director, Game
Environment Artist
Casa di Produzione
3D Modeler
3D Modeler
3D Modeler
2D Artist
Lead Game Programmer
Technical Artist
Level Designer
Animator - Animation
Producer
Producer
Programmer
Programmer
Casa di Produzione
TitoloTake more.
Agenzia
Campagna Give a Flybuys
Cliente Flybuys
Marca Flybuys
Data di Prima Diffusione/Publicazione 2021 / 2
Settore Trasporto Aereo, Ferroviario, Automobilistico, Marittimo.
Tipo di Media Televisione
Lunghezza
Advertising Manager
Advertising Manager
Advertising Manager
Executive Creative Director
Creative Director
Creative Director
Creative Team
Creative Team
Creative Team
Account Manager
Account Manager
Account Manager
Executive Producer
Director
Executive Producer
Direttore della fotografia
Post Produzione
Editor
Colorist
Executive Producer
Casa di Produzione
TitoloHeart
Agenzia
Campagna Heart
Cliente Berliner Verkehrsbetriebe (BVG)
Marca Berliner Verkehrsbetriebe (BVG)
Data di Prima Diffusione/Publicazione 2021 / 9
Settore Trasorti pubblici
Trama In Germany, around 9,000 people are waiting for an organ donation. And two of them die every day because their waiting time got too long.The BVG – the capitals public transport company - is the heart of Berlin, the pulse of the city and keeps it alive. But what would happen if this heart suddenly stopped?On September 29, World Heart Day, the whole BVG paused for a moment. At exactly 8 a.m. all passengers in trains, busses and metros stopped for an impressive message that came from the heart: a real organ donor addressed all passengers via video announcement and appealed to them to become a potential organ donor. We created another film that inspired millions of people online. We turned a simple ride into an emotional and lifesaving event.
Tipo di Media Case Study
Lunghezza
Client Marketing // BVG Christine Wohlburg
Client Marketing // BVG Frank Büch
Managing Director Creation // Jung von Matt AG Dörte Spengler-Ahrens
Creative Director Agency // Jung von Matt AG Michael Wilde
Copywriter // Jung von Matt AG Julian Aue, Tim Bozek, Philipp Schaettler
Art Direction // Jung von Matt AG Jakob Cassebaum, Hannes Rath
Project Management // Jung von Matt AG Florencia Uthoff, Friederike Speetzen
Agency Producer // Jung von Matt AG Dennis Wendt, Jonathan Meister, Florian Kaspereit
Producer // Rabbicorn Films Hakan Cirak, Marc Möller, Jule Behrens
Director // Rabbicorn Films Kai Sehr
Assistant Director // Rabbicorn Films David Houfek, Alex Schimpke
Director of Photography // Rabbicorn Films Björn Haneld, Cedric Schanze
Producer Post Production // DELI Hamburg GmbH Christoph Stingel
Editor // DELI Hamburg GmbH Sven Duncker
Colorist // DELI Hamburg GmbH Oliver Schumacher
VFX Composing // DELI Hamburg GmbH Sebastian Locker, Christoph Zapletal
Art Direction Post Production // DELI Hamburg GmbH Henrik von der Lieth
Motion Graphics // DELI Hamburg GmbH Henrik von der Lieth, Darius Dettlaff
3D-Artist // DELI Hamburg GmbH Andreas Görgemanns, Christopher Hill
Sounddesign // DELI Hamburg GmbH Kamil Wojciechowski @ Studio Funk
Composer // Not A Machine Fabian Reifarth
Music Producer // Not A Machine Kolja Bustorf
Sound Engineer // Not A Machine Björn H. Schulze
Client Service Director // Jung von Matt AG Annette Krebs
VFX Composing // DELI Hamburg GmbH Franciska Wiedemann, Bernd Hildebrandt
VFX Composing // DELI Hamburg GmbH Gordon Fischer
Motion Graphics // DELI Hamburg GmbH Sebastian Bunzel
Managing Director // Jung von Matt AG Stephan Giest
TitoloDubai Presents...
Agenzia
Campagna Dubai Presents...
Cliente Dubai Department of Tourism and Commerce Marketing
Marca Dubai Tourism
PostedAprile 2022
Settore Turismo
Tipo di Media Cinema
Lunghezza
Audio Post Production
Post Produzione
Editing Company
Sound
Creative Director
Creative Director
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Director
Producer
Direttore della fotografia
Editing Company
Editor
Editor
Editor
Editor
Sound
Sound
Sound
Sound
Sound
TitoloHate to Protect (fr)
Agenzia
Campagna Hate to protect
Cliente Guides TAO
Marca Guides TAO
Data di Prima Diffusione/Publicazione 2021 / 10
Settore Turismo/Viaggi e Trasporto
Tipo di Media Case Study
Lunghezza
TitoloBoards of Change
Agenzia
Campagna Boards of Change
Cliente City of Chicago
Marca City of Chicago
PostedAprile 2021
Settore Turismo
Tipo di Media Case Study
Lunghezza
EVP Chief Creative Officer
EVP Worldwide Creative Partner
SVP Executive Creative Director
VP Creative Director
VP Creative Director
Associate Creative Director
Associate Creative Director
Associate Creative Director
Sr. Art Director
Sr. Copywriter
Art Director
Designer
President
SVP Management Director
Account Director
Account Supervisor
Director Project Management Kristin Oberg
Sr. Project Manager
EVP Engagement Planning Director
SVP Planning Director
VP Strategic Planning Director
Sr. Comms Planner
VP Director of Production
SVP Executive Producer
EVP Director of Branded Content
Entertainment
SVP Managing Director Print Production
Executive Producer
Sr. Producer
Associate Producer
VP Director of Business Affairs
Studio Technician
Post Produzione
VP Creative Director VFX
Executive Producer
VP Director of Motion Design
VP Director of Editing
Executive Producer
VP Director of Audio
Director of Photography
Editor
Photographer
Senior Motion Designer
Line Producer
Associate Producer
Assistant Editor
456 Concierge
Experiential
SVP Managing Director
Account Director
Digital Marketing Agency
TitoloA Comprehensive Guide to Nothing
Agenzia
Campagna Something Lakeside
Cliente Lakeside Motel
Marca Lakeside Motel
PostedNovembre 2021
Settore Strutture di soggiorno
Filosofia The Lakeside Motel is 2 hours east of Toronto. It is the perfect getaway for busy and stressed urban professionals looking for a break from the grind. Hence, The Lakeside offers a weekend full of nothing. Come eat, drink, slumber, swim, snoozE, read....that’s about it.
Tipo di Media Stampa e stampati
Chief Executive Officer (CEO)
Strategic Planner
Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Copywriter
Art Director
Print Producer
Design Director
Designer
Photographer
Photographer
Illustrator
Illustrator
TitoloMY 2020 TRAVEL PROJECT
BriefDuring a time when airlines couldn’t transport people anymore, we created a unique travel influence campaign with a travel influencer who had a trip cancelled. In order to take as many people as possible on our journey, we needed to find the right profile: a Flying Blue member with a large social media audience interested in travel. Jonathan Bertin was the perfect choice : a travel influencer with 250k followers across all his networks with a trip to Tokyo cancelled. We suggested him, to send 30 cameras where he had planned to go in Tokyo. Like a message in a bottle, but with everything people needed to send it back. After weeks of waiting, he received hundreds of photos from total strangers. By discovering the faces and places of his cancelled trip, Jonathan finally traveled to Japan. This fresh travel content was turned into an entire influencer campaign. A campaign that took everyone on a journey. Without going anywhere, this travel influencer shared the most followed trip of his life.
Agenzia
Campagna My 2020 Travel Project
Cliente Air France KLM
Marca Flying Blue
PostedNovembre 2022
Settore Trasporto Aereo, Ferroviario, Automobilistico, Marittimo.
Trama Flying Blue is the free loyalty programme of Air France, KLM, Aircalin, Kenya Airways, Transavia and TAROM.How to maintain the relationship with Flying Blue members and give them the sense of having travelled even while they are stuck at home? The objective was to redefine the notion of travel during an unprecedented year, letting members know that Flying Blue is here for every journey, near or far.
Tipo di Media Interattivo
Creative Director
Deputy Creative Director
Art Director
Deputy Creative Director
Copywriter

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