Business Creative Report

In partnership with KANTAR

The Most Creative Campaigns, Brands
and Agencies in Finance

 
EMPATHY AND CUSTOMER SERVICE WERE AT THE HEART OF THE INDUSTRY’S LEADING CAMPAIGNS.

The finance folk want to lend a helping hand. Insurance company Suncorp developed an almost indestructible house, and WeCapital devised an ingenious way of giving Mexican women access to bank loans. The “Touch Card” is similarly generous, allowing the blind and partially-sighted to differentiate between their cards via a simple yet life-changing design solution. It follows the brand’s previous “True Name” initiative, which helped McCann and Mastercard occupy three places in last year’s top five. Meanwhile, very different aspects of history were bought into play by HomeEquity Bank and the FTX crypto exchange, with the latter offering some Super Bowl humour.

Most awarded
campaigns, brands &
agencies in
Finance in 2022

Most awarded
campaigns, brands and
agencies in
Finance in 2022

CAMPAIGNS

Brand, Title, Agency
1
Leo Burnett, Sydney
2
DDB Mexico, Mexico City
3
Zulu Alpha Kilo, Toronto
4
dentsuMB, New York
5
McCann New York
6
Nord DDB STO, Stockholm
7
Thinkerbell Pty Ltd, Richmond
8
Cheil Germany, Schwalbach
9
Ogilvy Melbourne
10
Thinkerbell Pty Ltd, Richmond
11
WMcCann, São Paulo
12
Accenture Song, New York
13
VMLY&R Poland, Warszawa
14
Wunderman Thompson UK, London
15
Dentsu Inc., Tokyo

BRANDS

Brand
1 Suncorp
2 Mastercard
3 Progressive insurance
4 NRMA
5 WECAPITAL

AGENCIES

Name
1 Leo Burnett Sydney, McMahons Point
2 Thinkerbell, Surry Hills
3 Havas Boston
4 DDB Mexico, Mexico City
5 Zulu Alpha Kilo, Toronto

Watch

TitoloOne House to save many
Agenzia
Campagna One House to save many
Cliente Suncorp Metway
Marca Suncorp
Data di Prima Diffusione/Publicazione 2021 / 4
Settore Assicurazioni
Tipo di Media Web Film
Lunghezza
Chief Creative Officer
Executive Creative Director
Copywriter
Art Director
Director of Creative Technology
Director of Creative Technology
TitoloData tienda
Agenzia
Campagna Data Tienda
Cliente WECAPITAL
Marca WECAPITAL
Data di Prima Diffusione/Publicazione 2022
Settore Finanza/Assicurazioni
Slogan 83% of women in Mexico have no credit history.
Trama The vast majority of women in Mexico (83%) have no credit history, which prevents opportunities to start businesses or gain financial independence through loan applications. The women don’t have traditional credit cards or other records, but they do participate in loans through local shops. Created with DDB Mexico, the spot looks at an initiative by WeCapital. The investment firm launched Data Tienda, a financial information center that has collected credit information for millions of Mexican women through the accounts of local shopkeepers. The initiative has led to 23% of women receiving microcredits from banks in Mexico.
Tipo di Media Interattivo
Lunghezza
Chief Creative Officer
Creative Director
Creative Director
Creative Director
Creative Director
Developer
Editor
TitoloOrders Of Sacrifice (Film) 151s
Agenzia
Campagna Orders of Sacrifice
Cliente HomeEquity Bank
Marca HomeEquity Bank
Data di Prima Diffusione/Publicazione 2021 / 11
Settore Finanza/Assicurazioni
Trama Home Equity Bank sponsors the Royal Canadian Legion’s Remembrance Day initiatives. With the popularity of food delivery apps at an all-time high during the pandemic, we re-created WWII era field ration kits and made them available on DoorDash. All proceeds went to veterans in need. Historically accurate typography, paper stocks and package design were guided by references from the Canadian War Museum. A QR code drove to a guided unboxing video, including interviews with WWII veterans.
Tipo di Media Case Study
Lunghezza
Chief Creative Officer
Executive Creative Director
Art Director
Art Director
Copywriter
Copywriter
Designer
Designer
Agency Producer
Account Manager
Account Manager
Account Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Media Manager
Media Manager
Media Manager
Corporate Communications Manager
Corporate Communications Manager
Casa di Produzione
Director
Director
Production Company Producer
Production Company Producer
Direttore della fotografia
Editing Company
Editor
Editor
Post Production
Footage
Audio Engineer
Photographer
Agency Zulu Alpha Kilo
Chief Creative Officer Zak Mroueh
Executive Creative Director Brian Murray
Art Directors Vic Bath, Michael Romaniuk
Copywriters Dan Cummings, Marco Buchar
Design Director Dejan Djuric
Designer Jackman Chiu
Agency Producer Tim Lynch
Account Team David Tremblay, Samantha Tang, Rob Feightner
Client HomeEquity Bank
Clients Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian, Sonia Gill
Media Agency OMD, iQuanti
Media Team Dwayne Mataseje (OMD), Mitchell Cornelisse (OMD), Justin Lee (iQuanti)
PR Agency Weber Shandwick
PR Team Jacklyn Power, Jennifer Wasley
Production House Zulubot
Director Vic Bath, Dan Cummings
Production House Producers Mitch Cappe, Sarah Dayus
Director of Photography Kyle Chappell
Editing Company Zulubot
Editor Max Lawlor, Mitch Reed
Online Zulubot
Colour Grading Felipe Chaparro
Audio Engineer Dino Cuzzolino
Photographer Noah Mroueh
TitoloDon't Miss Out
Agenzia
Campagna Don't Miss out
Cliente FTX
Marca Crypto exchange FTX
PostedFebbraio 2022
Settore Online Financial Service
Tipo di Media Televisione
Lunghezza
Casa di Produzione
Editing Company
Audio Post Production
Executive Creative Director
Creative Director
Art Director
Chief Creative Officer
Copywriter
Director
Direttore della fotografia
Executive Producer
Editor
Graphic Designer
Chief Strategy Officer
Assistant Editor
Group Design Director
Music Producer
Mixer
Footage
Colorist
VFX Company
Music
TitoloTouch Card
Agenzia
Campagna Touch Card
Cliente Mastercard International
Marca MasterCard
Data di Prima Diffusione/Publicazione 2022 / 3
Settore Plastic Cards/Investimenti
Trama The core idea and mission of the Mastercard Touch Card campaign is reflected in our tagline, “A world designed for all of us, is Priceless.”Not only did the Touch Card introduce a new standard for financial inclusion, our 360° campaign reinvented the way we use a wide range of advertising media to reach our demographic on their terms. Our goal was to get the Touch Card into the hands of those who need it most – and to show the world what was possible when designing a campaign for the partially sighted and blind.The innovative solutions we developed are applicable far beyond the Touch Card campaign – and designed to make all future communications, retail experiences and environments more accessible for low vision people everywhere.Every part of our campaign was vetted extensively and endorsed by The Royal National Institute of Blind People (RNIB), VISIONS/Services for the Blind and Visually Impaired, and accessible design leader, IDEMIA.
Tipo di Media Case Study
Lunghezza
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
TitoloGet Smoooth Again
Agenzia
Campagna Get Smoooth Again
Cliente Klarna
Marca Klarna
Data di Prima Diffusione/Publicazione 2021 / 6
Settore Istituti di Credito
Tipo di Media Web Film
Lunghezza
Post Produzione
Editing Company
Brand Lead
Marketing Manager
Marketing Manager
Art Director
Art Director
Production lead
Producer
Public Relations
Public Relations
Social
Social
Actor / Celebrity
Talent Management
Wardrobe / Stylist
Creative Director
Art Director
Casa di Produzione
Director
Executive Producer
Producer
Production Manager
Direttore della fotografia
Assistant Director
Production Designer
Wardrobe Designer
Make-Up Artist
Hair
Casting
Production Service Company
Editor
VFX Company No.8
VFX Supervisor
VFX Producer
Colorist
Sound Design and Mix
Music
TitoloClimate Warriors (Trailer)
Agenzia
Campagna Climate Warriors
Cliente NRMA
Marca NRMA
PostedLuglio 2021
Settore Assicurazioni
Tipo di Media Gaming
Lunghezza
Più informazioni https://climate-warriors.squarespace.com/
Head Creative
Executive Creative Director
Lead Thinker- Earned
Thinker- Earned
Head Thinker
Chief Strategy Officer
Chief Marketing Officer (CMO)
Group Brand Strategy Director
Brand Strategy Lead
Creative & Innovation Specialist
Lead Thinker
Thinker
Thinker
Head of Production
Agency Producer
Chief Creative Officer
Head Thinker- Earned
Director of Content & Customer Engagement
Marketing Director, Brand
Advisor, Corporate Communications
TitolomyPiggy – Germany's First Smart Piggy Bank
Agenzia
Campagna myPiggy – Germany's First Smart Piggy Bank
Cliente Volksbanken Raiffeisenbanken
Marca myPiggy
PostedGiugno 2022
Settore Istituti di Credito
Trama Germany's first smart piggy bank is much more than just a piggy bank to put money in. It makes learning to save a child's play and modern while keeping the iconic shape and integrating new smart and digital features. Meaningful, playful elements and the accompanying app get kids ages 6-12 excited about saving money and help young parents with financial education in an increasingly cashless world. A high-quality feel and thoughtful details characterize the design of myPiggy. UX and Ul are optimized for ease of use. The optional app on the parental smartphone is used for in-depth interaction.
Tipo di Media Interattivo
Lunghezza
Creative Director
Creative Director
Creative Director
Creative Director
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Art Director
Agency Producer
Account Management
Account Management
Account Management
Account Management
Account Management
TitoloAAMI Rest Towns
Agenzia
Campagna AAMI Rest Towns
Cliente Suncorp Group
Marca AAMI
PostedOttobre 2021
Settore Assicurazioni
Tipo di Media Case Study
Lunghezza
Executive Creative Director
Creative Director
Art Director
Associate Creative Director
Group Account Director
TitoloA Fire Inside (Trailer)
Agenzia
Campagna A Fire Inside
Cliente IAG
Marca NRMA
PostedMarzo 2022
Settore Assicurazioni
Tipo di Media Movie Trailer
Lunghezza
Strategy Team
Strategy Team
Strategy Team
Strategy Team
Creative
Account Management
Earned Media
Earned Media
Strategy Team
Strategy Team
Script Writer
Contributing Writer
Creative
Casa di Produzione
Designer
Production
Production
Editor
Writer/Director
Writer/Director
Production
Production
Production
Production
Production
Production
Production
Production
Direttore della fotografia
Editor
Music Composer
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Photographer
Writer
Publishing
Book Editor
Design Director
TitoloPaywall Down
Agenzia
Campagna Paywall Down
Cliente L'Oréal
Marca L'Oréal
PostedMag 2022
Settore Cosmetica, Prodotti di bellezza, Profumi
Tipo di Media Interattivo
Lunghezza
Executive Chairman
Chief Executive Officer (CEO)
CCO
Executive VP
Creative Director
Associate Creative Director
Art Director
Art Director
Copywriter
Copywriter
Copywriter
TitoloLess Talk, More Bitcoin
Titolo (Lingua Originale)The Big Game
Agenzia
Campagna Less Talk, More Bitcoin
Cliente Coinbase Global, Inc.
Marca Coinbase
PostedLuglio 2022
Settore Finanza/Assicurazioni
Tipo di Media Case Study
Lunghezza
Casa di Produzione
Executive Producer
Director
Director
Creative Director
Creative Team
Brand Practice Lead
Executive Producer
TitoloFirst Aid for Humanity
Agenzia
Campagna First Aid for Humanity
Cliente BNP Paribas
Marca BNP Paribas
Data di Prima Diffusione/Publicazione 2022 / 4
Settore Istituti di Credito
Tipo di Media Web Film
Lunghezza
Regional Chief Creative Officer
Chief Creative Officer
Regional Creative Director
Copywriter
Art Director
Copywriter
Strategy Director
Strategic Planner
Business Director
Communications Specialist
Account Director
Account Manager
INFLUENCER LEAD
Casa di Produzione
Director
Director
Direttore della fotografia
Editor
Production Company Producer
TitoloVicious Circle
Agenzia
Campagna The Homeless Bank Account
Cliente HSBC
Marca HSBC
Data di Prima Diffusione/Publicazione 2021 / 6
Settore Finanza/Assicurazioni
Tipo di Media Televisione
Lunghezza
Digital Media
Production
Editor
Colorist
Sound Design Company
Executive Creative Director
Creative Director
Creative Team
Creative Team
Designer
Designer
Designer
Designer
Designer
Agency Producer
Assistant Producer
Creative Producer
Account Planner
Account Director
Account Manager
Account Manager
Business Director
Media Agency
Director
Production Company Producer
Production Manager
Line Producer
Direttore della fotografia
Production Designers
Production Designers
Editor
Colorist
Sound Designer
TitoloLions Good News 2020
Agenzia
Campagna Lions Good News 2020
Cliente NIKKEI Inc.
Marca NIKKEI
PostedMarzo 2022
Settore Istituti di Credito
Tipo di Media Interattivo
PR Agency
Casa di Produzione
Casa di Produzione
Casa di Produzione
Casa di Produzione
Planning/Creative Director/Writing
PR/Writing
Art Director
Graphic Designer
MOTION DESIGN
Project Management/Producer
Project Manager