The sound of taboos being smashed almost overwhelmed the buzz of innovation.
Health can sometimes include sensitive or messy subjects that are a little awkward to talk about in advertising. But last year, at least two agencies rejected that idea by talking openly about periods without resorting to blue water: AMV BBDO with its “Blood Normal” campaign, and DDB Mudra with its terrific idea of liberating Indian prostitutes by encouraging them to learn another trade during their only days off – their period days. Elsewhere, J. Walter Thompson in Bangkok boldly made an ad for Kleenex that was all about bullying, resilience and redemption. It was also a great year for McCann in this category, which had four entries in the top ten, three of which were from its Birmingham, UK agency for the “prick free” glucose monitoring campaign. So funny that if you hear it while sipping a cup of tea, health problems may ensue.
Health can sometimes include sensitive or messy subjects that are a little awkward to talk about in advertising. But last year, at least two agencies rejected that idea by talking openly about periods without resorting to blue water: AMV BBDO with its “Blood Normal” campaign, and DDB Mudra with its terrific idea of liberating Indian prostitutes by encouraging them to learn another trade during their only days off – their period days. Elsewhere, J. Walter Thompson in Bangkok boldly made an ad for Kleenex that was all about bullying, resilience and redemption. It was also a great year for McCann in this category, which had four entries in the top ten, three of which were from its Birmingham, UK agency for the “prick free” glucose monitoring campaign. So funny that if you hear it while sipping a cup of tea, health problems may ensue.
Most awarded
campaigns, brands &
agencies in
Health & Beauty in
2018
Most awarded
campaigns, brands and
agencies in
Health & Beauty in
2018
CAMPAIGNS
BRANDS
| Brand |
|---|
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
AMV BBDO, London |
| 2 |  |
McCann Birmingham, Solihull |
| 3 |  |
TBWA\India, Mumbai |
| 4 |  |
Ogilvy South Africa, Bryanston |
| 5 |  |
J. Walter Thompson Bangkok |
Watch
1. Essity / Libresse / Blood normal
| Titolo | Blood normal |
| Agenzia | AMV BBDO |
| Campagna | Blood Normal |
| Cliente | SCA Group |
| Marca | Essity / Libresse |
| Data di Prima Diffusione/Publicazione | 2017 / 10 |
| Settore | Igiene e Prodotti per la cura della persona |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Audio Post Production | 750mph |
| Executive Creative Director | Alex Grieve |
| Executive Creative Director | Adrian Rossi |
| Creative Director | Toby Allen |
| Creative Director | Jim Hilson |
| Copywriter | Nicholas Hulley |
| Art Director | Nadja Lossgott |
| Account Planner | Bridget Angear |
| Account Planner | Rebecca Fleming |
| Account Planner | Margaux Revol |
| Account Manager | Sarah Douglas |
| Account Manager | Tamara Klemich |
| Account Manager | Sara Abaza |
| Account Manager | Sarah Hore-Lacy |
| Agency Producer | Edwina Dennison |
| Art Production | Kirstie Johnstone |
| Project Manager | Leonie Chaudhry |
| PR Agency | Ketchum |
| PR Agency | Myriad |
| PR Agency | Head of Digital Design |
| PR Agency | Emerging Platforms |
| Media Agency | Zenith Media |
| Media Planner | Alanna Bishop |
| Media Planner | Eloi Casali |
| Media Planner | Ekaterina Syromolotova |
| Media Planner | Linda Tan |
| Casa di Produzione | Somesuch |
| Director | Daniel Wolfe |
| Producer | Lou Hake |
| Producer | Sally Llewellyn |
| Producer | Tim Nash |
| Direttore della fotografia | Monika Lenczewska |
| Editor | Tom Lindsay |
| Editor | Trim Editing |
| Post Produzione | The Mill |
| Post Produzione | Framestore |
| Audio Post Production | Sam Ashwell |
| Music Supervision | Felt Music |
| Interactive Design | Poke London |
2. Social service / Blink to speak
| Titolo | Blink to speak |
| Agenzia | TBWA\India |
| Campagna | BLINK TO SPEAK |
| Cliente | Asha Ek Hope Foundation |
| Marca | Social service |
| Posted | Giugno 2018 |
| Settore | Farmaceutici/Sanitari |
| Trama | For people with motor-neurone disease and other brain and spine injuries, the simple act of communication can be a huge challenge. Based on an eye language designed for such patients, their families and caregivers, Blink To Speak is a convenient and accessible solution. The guides are distributed free to patients, this liberating them from the limits of paralysis. Blink To Speak is a guide to a special eye language designed for people with motor-neurone disease and other brain and spine injuries. It liberates patients from the limits of paralysis and enables them to communicate with families and caregivers. People with motor-neurone disease can feel trapped in their own bodies, unable to speak to loved ones and caregivers. Blink To Speak is an accessible guide based on an eye language developed for just such circumstances. Distributed free, it gives sufferers back the power to communicate. |
| Tipo di Media | Stampati per Direct Marketing |
| Lunghezza | |
| Chief Creative Officer | Parixit Bhattacharya |
| Creative Director | Geet Rathi |
| Creative Director | Sagar Jadhav |
| Copywriter | Arshia Jain |
| Copywriter | Parixit Bhattacharya |
| Copywriter | Geet Rathi |
| Art Director | Geet Rathi |
| Art Director | Sagar Jadhav |
| Graphic Designer | Sneha Iyer |
| Graphic Designer | Priyanshi Khemka |
| Graphic Designer | Ganesh Deherkar |
| Graphic Designer | Apurva Desai |
| Graphic Designer | Chinmay Patil |
| Graphic Designer | Devdas Prajapati |
3. Huggies / The World's First Baby Marathon
| Titolo | The World's First Baby Marathon |
| Agenzia | Ogilvy South Africa |
| Campagna | The World's First Baby Marathon |
| Cliente | Kimberly-Clark Worldwide, Inc. |
| Marca | Huggies |
| Posted | Mag 2018 |
| Settore | Pannolini |
| Slogan | The Worlds First Baby Marathon |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Casa di Produzione | The Star Film Company |
| Director | Matthys Boshoff |
4. G6 Glucose Monitoring System / Ryan & Suzie
| Titolo | Ryan & Suzie |
| Agenzia | McCann Birmingham |
| Campagna | Ryan & Suzie |
| Cliente | Dexcom |
| Marca | G6 Glucose Monitoring System |
| Posted | Giugno 2018 |
| Settore | Farmaceutici/Sanitari |
| Tipo di Media | Radio |
| Lunghezza |
5. Verena International Co., Ltd. / Capture
| Titolo | Capture |
| Agenzia | McCann Worldgroup Thailand |
| Campagna | Verena International Co., Ltd. |
| Cliente | Verena International Co., Ltd. |
| Marca | Verena International Co., Ltd. |
| Posted | Aprile 2018 |
| Settore | Farmaceutici/Sanitari |
| Tipo di Media | Altre |
| Lunghezza | |
| Production | Phenomena |
| Chief Executive Officer (CEO) | Yupin Muntzing |
| Executive Creative Director | Wichian Thongsuksiri |
| Creative Director | Suramanas Juntima |
| Group Business Director | Jirapa Birasiriwatana |
| Account Director | Rasrin Akkaranunkorranich |
| Director | Thanonchai Sornsriwichai |
| Production Company Producer | Panida Ngamsompong |
| Managing Director | Suthawan Trachoo |
6. Kleenex / Tinydoll
| Titolo | Tinydoll |
| Agenzia | J. Walter Thompson Bangkok |
| Campagna | #GentleNotWeak |
| Cliente | Kimberly-Clark Worldwide, Inc. |
| Marca | Kleenex |
| Posted | Marzo 2018 |
| Settore | Carta Igienica, fazzoletti di carta |
| Trama | International facial tissue brand Kleenex turned the spotlight on the problem of bullying by featuring Rika Ishige, Thailand’s top female ONE Championship athlete also known as ‘Tinydoll’. A former victim of child bullying, Rika turned her life around after discovering her confidence through sports and martial arts. She chose to speak out about her childhood as a small and very delicate half-Japanese girl growing up in Thailand. Recent research shows that Thailand has the world's second highest percentage of children being bullied at school. According to the survey conducted by the Department of Mental Health, about 600,000 children are being bullied at school each year, and 40 percent of these children are bullied by their peers. In the film created by J. Walter Thompson Bangkok and shot by Baz Poonpiriya (the award-winning director behind box-office hit ‘Bad Genius’), the audience follows Rika’s story as she powers through adversity with her soft and gentle nature to overcome the bullies and become a martial arts champion. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Chief Creative Officer | João Braga |
| Creative Director | Thasorn Boonyanate |
| Copywriter | Thasorn Boonyanate |
| Copywriter | Supalerk Silarangsri |
| Art Director | Kusuma Arunanondchai |
| Art Director | Intira Tripukdeekul |
| Art Director | Danai Apiwatmongkol |
| Brand Team Leader | Supannapa Traitonwong |
| Group Account Director | Michelle Abeleda |
| Account Director | Jit-aree Chotivithayaporn |
| Head of Planning | Prachawan Ketavan |
| Head of Production | Jiroj Mechoojit |
| Producer | Duangjai Choomnoommanee |
| Director | Nattawut Baz Poonpiriya |
| Co-Director | Wattanapong Wongwan |
| Cinematograher | Phaklao Jiraungkoonun |
| Editor | Chonlasit Upanigkit |
| Executive Producer | Amorn Nilthep |
| Producer | Kobrsak Noomnoi |
| Post-Production House | After Shoot Bangkok |
| Sound Production Company | Soundwave |
| Sound Designer | Kritakorn Tanuchaikar |
7. Stayfree / Project Free Period
| Titolo | Project Free Period |
| Agenzia | DDB Mudra |
| Campagna | Project Free Period |
| Cliente | Johnson & Johnson |
| Marca | Stayfree |
| Posted | Agosto 2018 |
| Settore | Igiene e Prodotti per la cura della persona |
| Trama | There’s nothing good that comes to mind when you think of periods. Even more so, in India. Here, girls drop out of school at the onset of periods. Women on their period are considered impure and disallowed entry into temples or even their own kitchens. It’s all of this that continues to drag the topic of periods deeper into the dark corners of society.;Stayfree, a leading sanitary brand, is committed to changing the perceptions and behaviour around periods. And we believe the only way to make society more comfortable about this topic is to keep sparking different conversations around this taboo subject.;And that’s what drew our attention to these women in the sex trade. While periods, for them, came with the same set of biological inconveniences, they actually looked forward to it. Because it was the only time of the month where they couldn’t be forced to work. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Più informazioni | https://www.lovethework.com/entries/510186 |
| National Creative Director | Rahul Mathew |
| Group Managing Director | Aditya Kanthy |
| Chief Creative Technologist | Brijesh Jacob |
| Executive Creative Director | Shagun Seda Sengupta |
| Executive Creative Director | Kapil Tammal |
| Global Business Director | Kim Das |
| Senior Art Director & Copywriter | Sharad Das Gupta |
| Copywriter | Aashna Gopalkrishnan |
| Art Director | Faraaz Ansari |
| Group Head | Vinay Singh |
| Group Head | Lalit Sakurkar |
| Senior Strategy Director | Toru Jhaveri |
| Senior Strategist | Sanchari Chakrabarty |
| Strategist | Natasha Bohra |
| Strategist | Anushka Gilani |
| Executive Director | Rajiv Sabnis |
| Associate Vice President - Brand Engagement | Nikita Tambay |
| Associate Vice President - Brand Engagement | Vinisha P |
| Manager Brand Solutions | Megha Jaiswal |
| Manager Brand Solutions | Megha Sharma |
| Manager Brand Solutions | Sayali Kolge |
| Executive Brand Solutions | Qaid Vora |
| Films | Chandana Bannikoppa |
| Films | Ganesh Pawal |
| Films Head | Vishal Sane |
| DOP | Himmat Singh Shekhawat |
| Manager - Corporate Communication & PR | Akanksha Mishra |
| Executive - Corporate Communication & PR | Darshani Jawale |
| Entrant Company | DDB MUDRA GROUP |
| Idea Creation | DDB MUDRA GROUP |
| Additional Company | MOTHERSHIP PRODUCTIONS |
| Additional Company | PRERANA ANTI-TRAFFICKING |
8. G6 Glucose Monitoring System / Fistbump
| Titolo | Fistbump |
| Agenzia | McCann Birmingham |
| Campagna | Ryan & Suzie |
| Cliente | Dexcom |
| Marca | G6 Glucose Monitoring System |
| Posted | Giugno 2018 |
| Settore | Farmaceutici/Sanitari |
| Tipo di Media | Radio |
| Lunghezza |
9. G6 Glucose Monitoring System / Mindhole
| Titolo | Mindhole |
| Agenzia | McCann Birmingham |
| Campagna | Ryan & Suzie |
| Cliente | Dexcom |
| Marca | G6 Glucose Monitoring System |
| Posted | Giugno 2018 |
| Settore | Farmaceutici/Sanitari |
| Tipo di Media | Radio |
| Lunghezza |
10. Cochlear Australia and New Zealand / How the hearing test in disguise was made
| Titolo | How the hearing test in disguise was made |
| Agenzia | CHEP Network |
| Campagna | Hearing Test |
| Cliente | Cochlear Australia and New Zealand |
| Marca | Cochlear Australia and New Zealand |
| Data di Prima Diffusione/Publicazione | 2017 / 2 |
| Settore | Farmaceutici/Sanitari |
| Tipo di Media | Web Film |
| Lunghezza | |
| Executive Creative Director | Ant White |
| Group Creative Director | Brian Jefferson |
| Creative Director | Ben Stainlay |
| Executive Producer | Tori Taylor |
| Account Director | Mariana Rice |
| Account Manager | Alice Jamieson |
| Strategic Planner | Lily Tidy |
| TV Production | Jen Livingston |
| Digital Products Director | Jamie Metcalfe |
| Digital Producer | Blair Patterson |
| Digital Design | Rollo Hardy |
| Director | Pete Baker |
| Casa di Produzione | Revolver |
| Executive Producer | Michael Ritchie |
| Executive Producer | Josh Mullens |
| Production Company Producer | Jasmin Helliar |
| Direttore della fotografia | Stefan Duscio |
| Editor | Phillip Horn |
| Sound | Noise International |
| Production Manager | Erin Maxwell |
| Sound Designer | Kathleen Burrows |
| Music Composer | Bruce Heald |
11. Shiseido / The Party Bus
| Titolo | The Party Bus |
| Agenzia | Shiseido Creative Division |
| Campagna | The Party Bus |
| Cliente | Shiseido |
| Marca | Shiseido |
| Data di Prima Diffusione/Publicazione | 2018 / 10 |
| Settore | Trucco |
| Slogan | Make Up your own story |
| Trama | A costume party is in full flow on a bus rolling through the night. A girl disguised as Princess Kaguya is torn between her jealous boyfriend and a mysterious suitor. Finally she makes a decision, and jumps off the bus to join her new lover. Containing elements of drama, animation and dance, the extraordinary fairy tale is an ode to the power of make-up. |
| Tipo di Media | Web Film |
| Lunghezza | |
| Market | Giappone |
| Director | Show Yanagisawa |
| Creative Director | Masoto Kosakawa |
| Casa di Produzione | Towerfilm |
| Post Production | Digital Eggs |
| Post Production | My Working |
12. STIOLTO RESPIMAT / Living room
| Titolo | Living room |
| Agenzia | FCB Health |
| Campagna | GARAGE |
| Cliente | Boehringer Ingelheim |
| Marca | STIOLTO RESPIMAT |
| Posted | Novembre 2018 |
| Settore | Farmaceutici/Sanitari |
| Tipo di Media | Esterna |
| Lunghezza |
13. Shitty Paper / Shitty Paper – Made From Hate
| Titolo | Shitty Paper – Made From Hate |
| Agenzia | Philipp und Keuntje GmbH |
| Campagna | Shitty Paper – Made From Hate |
| Cliente | Goldeimer |
| Marca | Shitty Paper |
| Posted | Giugno 2018 |
| Settore | Carta Igienica, fazzoletti di carta |
| Trama | During the German federal elections in 2017, the tone of right wing campaigns evoked nasty memories of the Nazis, with hate-filled pamphlets flooding the streets. To halt the hate, toilet paper company Goldeimer asked volunteers to collect the leaflets. Then it shredded them and turned them into toilet paper. Major media reported on the project and, instead of taking the hate propaganda seriously, millions of Germans laughed their asses off at the extreme right. |
| Tipo di Media | Altre |
| Lunghezza | |
| Colonna sonora | "Bad Ass“ von Francesco D'Andrea |
| Chief Creative Officer | Diether Kerner |
| Executive Creative Director | Sönke Schmidt |
| Executive Creative Director | Philip Wienberg |
| Art Director | Cesrin Schneider |
| Art Director | Kerstin Krüger |
| Art Director | Verena Klimek |
| Copywriter | Moritz Franke |
| Copywriter | David Soler |
| Project Manager | Katharina Moniatis |
| Project Manager | Kerstin Dirks |
| Product Design | Trudi Steinbuss |
| Strategist | Philipp Ciba |
| Strategist | Benjamin Grabbe |
| Casa di Produzione | INDIGOKIND |
| Casa di Produzione | PUK Film |
| Producer | Patrick Solle |
| Producer | Jannis Solle |
| Producer | Johanna Blevins |
| Cinematografia | Patrick Solle |
| Cinematografia | Jannis Solle |
| Cinematografia | Sascha Würker |
| Editor | Patrick Solle |
| Editor | Jannis Solle |
| Editor | Jan-Gero Kleist |
| Director | Cesrin Schneider |
| Director | Moritz Franke |
14. Casey House / Break Bread Smash Stigma
| Titolo | Break Bread Smash Stigma |
| Agenzia | Bensimon Byrne |
| Campagna | June’s: An HIV+ Eatery |
| Cliente | Casey House |
| Marca | Casey House |
| Data di Prima Diffusione/Publicazione | 2018 / 5 |
| Settore | Farmaceutici/Sanitari |
| Tipo di Media | Web Film |
| Lunghezza | |
| Casa di Produzione | Untitled Films |
| Creative Director | Gints Bruveris |
| Creative Director | Meredith Klapowich |
| Creative Director | David Mueller |
| Creative Director | Laura Serra |
| Executive Producer | Michelle Pilling |
| Project Manager | Ashley Belfast |
| Production Coordinator | Daniel Rankin |
| Cameraman | Julian Peter |
| Camera Assistant | Lulu Wei |
| Second Unit Producer | Caroline Clarke |
| Second Unit Producer | Katie Link |
| Strategist | Aurora Stewart de Peña |
| Director | Hubert Davis |
| Direttore della fotografia | Jesse Louttit |
| Direttore della fotografia | Chris Romeike |
| Executive Producer | Tom Evelyn |
| Executive Producer | Jason Friedman |
| Camera Assistant | Alex Bros |
| Camera Assistant | Alex Dametto |
| Camera Assistant | Raj Nandy |
| Sound | Sanjay Mehta |
| Sound | Dave Dunlap |
| Sound | Mike Filippov |
| Line Producer | Michael Mandarano |
| Editor | Michelle Czukar |
| Editing Company | Rooster Post |
| Executive Producer, Offline | Melissa Kahn |
| Assistant Editor | Mikaela Bodin |
| Post Production Intern | Sarah Carlisle |
| Online / Visual Effects | Fort York |
| Flame Artist | James Marin |
| Executive Producer, Online | Sam Mclaren |
| Producer, Online | Armen Bunag |
| Post Produzione | Alter Ego Post |
| Colorist | Eric Whipp |
| Colorist | Jane Garrah |
| Color Assist | Mariya Guzova |
| Music / Sound Design | Berkeley |
| Editor | Jack Emblem |
| Editor | Tyler Young |
| Music | Sizzer |
| Music Producer | Shindo Kenma |
15. Bayer / HeroSmiths
| Titolo | HeroSmiths |
| Agenzia | Energy BBDO |
| Campagna | The HeroSmiths |
| Cliente | Bayer HealthCare LLC |
| Marca | Bayer |
| Data di Prima Diffusione/Publicazione | 2017 / 2 |
| Settore | Medicina tradizionale |
| Tipo di Media | Televisione |
| Lunghezza | |
| Chief Creative Officer | Andrés Ordóñez |
| Executive Creative Director | Alistair Robertson |
| Creative Director | Josh Gross |
| Creative Director | Pedro Pérez |
| Associate Creative Director | Agustin Ballerio |
| Associate Creative Director | Alejandro Juli |
| Associate Creative Director | Fernando Passos |
| Art Director | Chris Cavalieri |
| Designer | Hung Vinh |
| Executive Director of Content & Delivery | Brian Cooper |
| Executive Producer | Jeff Drooger |
| Integrated Producer | Elena Robinson |
| Director of Music | Daniel Kuypers |
| Associate Music Producer | Nick Maker |
| Client Services Director | David Goring-Morris |
| Client Services Director | Katie Clow |
| Account Director | Trish von Rein |
| Account Executive | Kristen Schumacker |
| Group Planning Director | Catrina McAuliffe |
| Account Planner | Brian Stout |
| Account Planner | Jesse Unger |
| Casa di Produzione | Maverick NYC |
| Director | David Garcia |
| Executive Producer | Brad Johns |
| Editing Company | Flare |
| Executive Producer | Mitch Monzon |
| Editor | Sean Berringer |
| Editor | Jill Dugan |
| Editor | Casey Cobler |
| Digital Agency | iCrossing |
| Account Director | Al DeDona |
| Strategy Director | Catherine Mevs |
| Account Manager | Amanda Neil |
| Media Agency | MediaCom |
| Communications Planning Director | Matthew Gunther |
| Strategy Director | Charlie Singer |
| Director, Paid Social | Aaron Welch |
