AdForum
Business Creative Report

The Most Creative Campaigns, Brands
and Agencies in Food & Beverages

 
Share your stuff or keep it all to yourself? The big hits in this segment go to both extremes.

While DDB Chicago and Skittles decided to “Exclusive the Rainbow” by showing their latest Super Bowl ad to an audience of one, Fitzgerald+CO and Coca-Cola created individual songs for bearers of the thousands of first names on its Coke bottles. And quite a few that weren’t featured, too. It was all pretty generous given that Steinlager and Guinness actually got rival rugby fans to fight for advertising space – albeit digitally – at an airport. Food is normally about comfort, but we all know that British brand Marmite isn’t for everyone, which is why you could test your genes to find out if you were a natural liker or hater, thanks to adam&eveDDB. Just as clever was the tagging project from Brazilian agency Africa that indelibly linked Budweiser to the history of music.

Most awarded
campaigns, brands &
agencies in
Food & Beverages in 2018

Most awarded
campaigns, brands and
agencies in
Food & Beverages in 2018

CAMPAIGNS

Brand, Title, Agency
1
DDB Chicago
2
DDB Chicago
3
Fitzco, Atlanta
4
DDB Group Aotearoa, Auckland
5
adam&eveDDB, London
6
Ogilvy South Africa, Cape Town
7
Africa, São Paulo
8
David The Agency, São Paulo
9
Serviceplan Campaign, Hamburg
10
VMLY&R New Zealand, Auckland
11
BBDO New York
12
LOLA MullenLowe, Madrid
13
180heartbeats + JvM, Warszawa
14
BBDO New York
15
BBDO New York

BRANDS

Brand

AGENCIES

Name
1 DDB Chicago
2 BBDO New York
3 Fitzco, Atlanta
4 DDB Group Aotearoa, Auckland
5 adam&eveDDB, London

Watch

TitoloExclusive the Rainbow case study
Agenzia
Campagna Exclusive the Rainbow Announcement
Cliente Wrigley Company
Marca Skittles
PostedAprile 2018
Settore Alimentari
Tipo di Media Altre
Lunghezza
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Chief Production Officer
SVP Executive Producer
Senior Producer
Production Company Producer
Production Manager
EVP
Vice President (VP)
Digital Director
Community Manager
Group Strategy Director
Strategist
Global Business Director
Global Segment Lead
Global Brand Lead
Global Account Director
Account Executive
Casa di Produzione MJZ
Director
President
Executive Producer
Production Company Producer
Direttore della fotografia
Production Designer
Assistant Director
Editor
Editor
Editor
Editor
Assistant Editor
Assistant Editor
Assistant Editor
Executive Producer
Post Produzione
Senior Producer
Special Effects / VFX
Editing Company
TitoloExclusive the Rainbow Announcement
Agenzia
Campagna Exclusive the Rainbow Announcement
Cliente Wrigley Company
Marca Skittles
PostedMag 2018
Settore Alimentari
Slogan (Lingua Originale) Television, tv st, news, superbowl, sofa, nerd, skittles, interaction, viewer, television viewer, humour, comedy
Tipo di Media Web Film
Lunghezza
Casa di Produzione
Chief Creative Officer
Chief Creative Officer
Creative Director
Creative Director
Director
Casa di Produzione
Editing Company
Producer
Producer
Chief Production Officer
Executive Producer
Senior Producer
Production Manager
Director of Digital Operations
Director of Digital
Director of Digital
Group Strategy Director
Strategist
Global Business Lead
Global Segment Lead
Global Brand Lead
Global Account Director
Account Executive
President
Executive Producer
Direttore della fotografia
Production Designer
Assistant Director
Assistant Editor
Assistant Editor
Assistant Editor
Executive Producer
Senior Producer
On Set VFX Supervisor
Executive Creative Director
Editor
Editor
Editor
Editor
Media Agency
Media Agency
PR Agency ICF Next
PR Agency
Social Media Manager
TitoloShare a Coke 1,000 Name Celebration
Agenzia
Campagna Share a Coke 1,000 Name Celebration
Cliente Coca-Cola Company
Marca 46664/Coca-Cola
Data di Prima Diffusione/Publicazione 2017
Settore Soft drinks, acque toniche
Trama Some of the greatest songs in history are tributes to people: Jude, Billie Jean, Roxanne. But what about the rest of us? Coke put things right by crafting a unique song for every name on its bottles. Over 1,000 of them. When people tweeted about not having their song, one was written in for them in real time and sent back to them.

What if you're not called Billie Jean, Roxanne or Peggy Sue? Where's your song? Coke fixed that by recording a custom song for all of the thousand-plus names on its bottles. If you were left out you could send them a tweet and a song was recorded almost on the spot, then sent back to you.
Tipo di Media Interattivo
Lunghezza
Advertising Agency
Production Company
Creative Director
Creative Director
Art Director Robert Hajek
Chief Creative Officer
Executive Creative Director
Global Executive Creative Director
Art Director
Copywriter
Production Company Producer
Director of Emerging Content
Account Director
Account Director
Account Manager
Chief Strategy Officer
Songwriter
Songwriter
Songwriter
Songwriter
Songwriter
Songwriter
Songwriter
Songwriter
Songwriter
Songwriter Robert Hajek
Songwriter
Songwriter
Songwriter
Songwriter
Songwriter
Songwriter
Songwriter
Songwriter
Songwriter
Associate Creative Director
Head of Integrated Production
Associate Director, Social Strategy
Director, Creative Services
Project Manager
Broadcast Talent & Traffic Manager
Digital Creative Services Manager
Agency Contribution
Music Prod Company Score A Score
Web Developer FortyFour
VP/Creative Director, songwriter
Sr. Copywriter, songwriter
Sr. Art Director, songwriter
Group Account Director
Account Supervisor
TitoloFight for Territory
Agenzia
Campagna Fight for Territory
Cliente Lion Pty Ltd
Marca Steinlager
Data di Prima Diffusione/Publicazione 2017
Settore Birre
Tipo di Media Interattivo
Lunghezza
TitoloThe Gene Project
Agenzia
Campagna Marmite Gene Project
Cliente Unilever
Marca Marmite
Data di Prima Diffusione/Publicazione 2017 / 9
Settore Alimentari
Tipo di Media Web Film
Lunghezza
TitoloSoccer song for change
Agenzia
Campagna Soccer song for change
Cliente AB Inbev
Marca Carling black label - anti women abuse initiative
PostedGiugno 2018
Settore Bevande/alcoolici
Tipo di Media Radio
Lunghezza
TitoloTagwords (Film Case)
Agenzia
Campagna Tagwords
Cliente AB Inbev
Marca Budweiser
Data di Prima Diffusione/Publicazione 2018 / 5
Settore Birre
Slogan the beer behind the music
Tipo di Media Esterna
Lunghezza
Casa di Produzione
Chief Creative Officer
Creative Director
Creative Director
Creative Team
Creative Team
Creative Team
Special Projects Manager
Special Projects Manager
Special Projects Manager
Special Projects Manager
Special Projects Manager
Account Service
Account Service
Account Service
Account Service
Project Manager
Media Team
Media Team
Media Team
Media Team
Media Team
Planning Team
Planning Team
Planning Team
Planning Team
Planning Team
Planning Team
Stampa
Stampa
Stampa
Art Buyer
Director
Executive Producer
Executive Producer
Post Production Coordinator
Producer
Direttore della fotografia
Editor
Editor
Color Grade Company
Sound Design Company
Music Producer
Music Producer
Music Producer
Digital Production Company
TitoloThis Coke is a Fanta
Agenzia
Campagna This Coke is a Fanta
Cliente Coca-Cola Company
Marca 46664/Coca-Cola
Data di Prima Diffusione/Publicazione 2018 / 6
Settore Soft drinks, acque toniche
Tipo di Media Televisione e Cinema
Lunghezza
TitoloLe BECK’s: The Legendary Beer Can
Agenzia
Campagna Le BECK’s: The Legendary Beer Can
Cliente AB Inbev
Marca BECK’s Pils
Data di Prima Diffusione/Publicazione 2018 / 6
Settore Birre
Tipo di Media Packaging, Branding & Design
Lunghezza
TitoloGeoff
Agenzia
Campagna Geoff The Film
Cliente KraftHeinz
Marca Kraft Heinz
Data di Prima Diffusione/Publicazione 2017 / 9
Settore Alimentari
Tipo di Media Web Film
Lunghezza
Chief Creative Officer
Executive Creative Director
Casa di Produzione
Copywriter / Art Director
Executive Producer
Executive Producer
Sound Design Company
Music Composer
Chief Executive Officer (CEO)
Music and Sound Company
Colorist
Managing Director
Account Director
Account Manager
Account Manager Head of Digital Design
Agency TV Producer
Agency TV Producer
Designer
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
Environmental Design
Compositing
Director
Copywriter
Art Director
Sound Designer
Sound Production
Account Director
Account Manager
Head of Design
TitoloMusic Liberates Music
Agenzia
Campagna Music Liberates Music
Cliente Bacardi
Marca Bacardi X Major Lazer
Data di Prima Diffusione/Publicazione 2017
Settore Bevande/alcoolici
Tipo di Media Case Study
Lunghezza
Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Art Director
TitoloThe Unbreakable Rainbow
BriefA giant rainbow sculpture in Warsaw triggered such hate among opponents of LGTB rights that it was burned down and rebuilt seven times. Finally, Ben & Jerry's recreated it as a hologram that used only water and light, making the rainbow unbreakable. When homophobic vandals destroyed a giant rainbow sculpture in Warsaw - not once, but seven times - Ben & Jerry's stepped in to fund a holographic version constructed only of water and light. Thus, it was impossible to destroy, and became an unbreakable symbol of love and pride. When a giant rainbow sculpture in Warsaw was repeatedly destroyed by homophobic vandals, Ben & Jerry's stepped in to sponsor a very special new version. A hologram, made only of water and light and impossible to vandalise.
Agenzia
Campagna Unbreakable Rainbow
Cliente Unilever, Love Does Not Exclude Association, Volunteers of Equality Foundation
Marca Ben & Jerry's
PostedNovembre 2018
Settore Alimentari
Trama In 2012 a giant rainbow sculpture appeared in Saviour Square in Warsaw. It triggered hate among opponents of LGBT rights despite its joyful purpose. Set on fire and rebuilt seven times it raised nationwide controversies until it was removed permanently in 2015, only to become a tragic reminder of Poland’s homophobic issues.Since the story of the Rainbow still evokes strong emotions in Polish society and Poland now ranks as Europe’s second most homophobic country, Ben & Jerry’s and NGO partners decided to reinstall it. This time as a water-light hologram, making it an unbreakable symbol of love.
Trama (Lingua Originale) In 2012 a giant rainbow sculpture appeared in Saviour Square in Warsaw. It triggered hate among opponents of LGBT rights despite its joyful purpose. Set on fire and rebuilt seven times it raised nationwide controversies until it was removed permanently in 2015, only to become a tragic reminder of Poland’s homophobic issues.Since the story of the Rainbow still evokes strong emotions in Polish society and Poland now ranks as Europe’s second most homophobic country, Ben & Jerry’s and NGO partners decided to reinstall it. This time as a water-light hologram, making it an unbreakable symbol of love.
Tipo di Media Case Study
Executive Creative Director
Creative Director
Art Director
Copywriter
Designer
Account Director
Account Manager
Account Management
Managing Director
Managing Director
Strategy/Planning
PR Director
Photographer
Digital Strategist
Event producer
Community Manager
PR manager
TitoloAirport Bathrooms
Agenzia
Campagna Microwave Buttons
Cliente Mars, Inc.
Marca Snickers
PostedGiugno 2018
Settore Alimentari
Trama How are bad decisions made? It's because meetings often take place during the hungriest times of the day.
Tipo di Media Radio
Lunghezza
Worldwide Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Director of Integrated Production
Production Company Producer
Project Manager
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Partnerships Director
Casa di Produzione
Sound Engineer
TitoloCredit card chip reader
Agenzia
Campagna Microwave Buttons
Cliente Mars, Inc.
Marca Snickers
PostedGiugno 2018
Settore Alimentari
Trama How are bad decisions made? It's because meetings often take place during the hungriest times of the day.
Tipo di Media Radio
Lunghezza
Worldwide Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Director of Integrated Production
Production Company Producer
Project Manager
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Partnerships Director
Casa di Produzione
Sound Engineer

All rankings

Automotive

AUTOMOTIVE

Finance

FINANCE

Food & Beverages

FOOD & BEVERAGES

Health & Beauty

HEALTH & BEAUTY

Luxury

LUXURY

Retail

RETAIL

Transport & Tourism

TRANSPORT & TOURISM