| Titolo | This is for the Players. This is PS4. |
| Agenzia | 180 Amsterdam |
| Campagna | This is for the Players. This is PS4. |
| Cliente | Sony Computer Entertainment |
| Marca | Sony Playstation 4 |
| Posted | Giugno 2014 |
| Settore | Consolles per Video Games |
| Trama | SUMMARY: At the beginning of 2013, PlayStation and Xbox went head to head in the Next Generation Console War. Everyone was talking about it. Especially the Players. As Xbox One moved further away from pure gaming, Playstation decided to put the Players at the center of everything they did. Two seemingly random ads packed with hidden references to past and future games warmed the Players up for a high-octane launch film that put the Player at the very center of the action. Then, Playstation released a site to celebrate every type of Player out there and to give to fans the chance to declare themselves as Players via personalized tweets which became an interactive online monument. The final mission was to take over the world, hijacking London’s most iconic landmarks and featuring on the biggest billboards in Europe. By the time of the launch, it was clear which console you had to buy if you were a Player. PS4 outsold Xbox One by 3 to 1 across Europe…ensuring PS4’s market share. So, when people ask who won the Next Generation Console War, the answer is pretty clear. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Casa di Produzione | Outsider |
| Post Produzione | Electric Theatre Collective |
| Creative Director | Graeme Hall |
| Creative Director | Martin Terhart |
| Director | Scott Lyon |
| Agency Producer | Olivier Klonhammer |
| Producer | Zeno Campbell-Salmon |
| Executive Creative Director | Al Moseley |
| Art Director | Ed Ryder |
| Copywriter | Enrique Reija |
| Music | Blonde Acid Cult |
Want to make your company shine?
Showcase Your Work
Add up to 4 pieces of creative work to your company profile.
Boost Your Visibility
Appear above the rest when global brands search for you.
Encourage Direct Contact
Make it easier for clients to reach you by having the right people listed in your profile.
» Switch to a Starter Profile
Join
The Creative Industry Network
List your company among the leaders of the industry, promote your competencies, showcase your work & join an exclusive global marketing and creative industry network.
Create Your Company Profile