I have spent more than two decades shaping some of the world’s most famous global brands and developed thinking for most of these clients that has set their creative agenda worldwide. Working globally has meant I have developed a keen sense for creative ideas that deliver powerful insights whatever language you may speak. Having worked in communications through this most transformative time, I have embraced the evolving landscape and the way brands interact with their audience. I understand media and cultural shifts are a constant and recognize the impact this has on the conversation. In doing so I believe a clear brand narrative has never been so important and delivering this in new and interesting ways never so rewarding,
Sander is the Global CEO of the 180 network based in Amsterdam and New York.
Founded in 1998, 180 is an award-winning creative agency that sees the world not as it is but as it could be. Known for its 180 thinking, the agency brings fresh perspectives to clients and ideas that sit at the intersection of Famous, Human and Seamless. Its global ecosystem includes key hubs in Amsterdam, Los Angeles, New York and MENA (Middle East and North Africa). With a client roster including Unilever, DHL, Rockstar, HBO, Dior, adidas, Pepsi and many more, 180 specializes in brand strategy, advertising and content creation, data & analytics, social media, design and production. For more information, please visit www.180global.com.
Previously Sander founded Kingsday with his partners and build out one of Amsterdam’s fastest-growing creative agencies with data and digital at the core. Only 5 years after its rocket start, it was flourishing with integrated campaigns for clients such as Amstel and Affligem (Heineken), MINI, Exact, Flower Council Holland, Nissan UEFA Champion’s League, PepsiCo, Cornetto, Rabobank, Heart foundation, and Smint.
Sander Volten is the former CEO of Euro RSCG in the Netherlands and the Managing Director of Digital for Euro RSCG Europe.
Katrina is an Executive Creative Director at 180 Amsterdam. This is the latest stop on a journey that has taken her from Manila to Milan, Parma, Bangkok, and London. At 180, she works with a team of over 30 nationalities to offer a fresh perspective for brands all around the world. With this role comes the responsibility of nurturing creative talent, raising the craft of the work, and creating unexpected narratives that resonate with people. She has been a part of building some of the world’s most ambitious brands, such as ‘Dirt is Good’ for Persil / Omo and 'Let's Colour' for Dulux. She has also helped challenger brands stand out through a distinctive point of view, as she did with Sloggi. She has raised awareness for the issues she cares about, such as gender equality with Redraw the Balance, which was shared and recreated all over the world. Her work has won accolades of all colours at D&AD, Cannes Lions, Clio, One Show, LIA, and Epica, among others. And through these, she has helped her London office become Effie Agency of the Year, and her Bangkok office become the most award-winning agency in the country. She works alongside her partner EJ Galang.
Georgia Craib is a founding member and Director of the 180 Thinking consultancy. Notorious for once declaring, 'I love nothing more than running a really gnarly workshop'. A keen facilitator, strategist and leader.
She has trailblazed the development of 180 Amsterdam sustainability impact initiatives internally and for clients, having studied Sustainability and Circularity Strategies at Cambridge University, Strategic planning at Miami Advertising School and working across brand and growth consultancies in London for over 10 years.
Her recent work ranges from developing Planet Positive programmes across PepsiCo, helping Danone reimagine its 10-year vision for Specialized nutrition, to supporting CodeFirstGirls and EntrepreneurFirst to scale up their ambition to make the start-up and coding worlds more accessible to all.
She is fiercely passionate about empowering people to change their organisations for the better. So everyone can create work better for themselves, people, the planet, and profit.
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