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The week's Top5 marketing campaigns : Mar 25, 2024
1
CoorDown - Assume That I can
Impactful, exceptional work from Small in New York that challenges every perception of people with Down Syndrome.
| Titolo | Assume That I can |
| Agenzia | Small |
| Campagna | Assume That I can |
| Cliente | CoorDown |
| Marca | CoorDown |
| Data di Prima Diffusione/Publicazione | 2024 / 3 |
| Settore | Fondazioni caritatevoli, Volontariato |
| Trama | Our negative assumptions about people with Down syndrome can lead us to treat them in such a way that these assumptions become reality. In sociology, this is called a ‘self-fulfilling prophecy’. Why not reverse our perspectives? If we have positive assumptions about people with Down syndrome, we'll give them more opportunities in their schools, workplaces, relationships and activities. And maybe these positive assumptions will become reality. |
| Tipo di Media | Web Film |
| Lunghezza | |
| Executive Creative Director | Luca Pannese |
| Executive Creative Director | Luca Lorenzini |
| Creative Director | Paolo Montanari |
| Managing Director | Alberto Scorticati |
| Account Manager | Chiara Guadagnini |
| Director | Rich Lee |
| DP | Christopher Probst |
| Executive Producer | Karim Bartoletti |
| Senior Producer | Silvia Bergamaschi |
| Assistant Producer | Luca Bettinetti |
| Editor | Luca Angeleri |
| Casa di Produzione | Indiana Production Company |
| Assistant Director | Andrew Coffing |
2
eir - For All
First work from TBWA since winning Irish telecoms company Eir's account, that brings a fresh, modern feel to the brand.
| Titolo | For All |
| Agenzia | TBWA\Dublin |
| Campagna | For All |
| Cliente | eir |
| Marca | eir |
| Data di Prima Diffusione/Publicazione | 2024 / 3 |
| Settore | Servizi per la telecomunicazione |
| Trama | A brand new campaign for eir created by TBWA launches this week. The first work to emerge since the agency was appointed (as BBDO Dublin) following a creative review last October. “For All”—eir’s new brand platform—positions the company as a progressive brand for a modern Ireland. The repositioning follows hot on the heels of a behind-the-scenes brand transformation involving a €1.2 billion investment in Ireland’s infrastructure, a transformative journey on systems and processes to make customer experiences simple, easy, and seamless across all channels and touchpoints, as well as a renewed focus on innovation. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Agency | TBWA\Dublin |
| Creative Director | Robert Boyle |
| Creative Director | Eoin Conlon |
| Executive Creative Director | Shane O”Riordan |
| Head of Strategy | Paul Fisher |
| Strategy Director | Ronan Jennings |
| President | Diane McArter |
| EP | Jay Wakefield |
| DP | Piers McGrail |
| Editorial | Gramercy Park Studios |
| Senior Editor | Ruth Hegarty |
| Assistant Editor | Simon Hargood |
| Colorist | Gary Curran |
| Post | William Milton |
| Production Supervisor | William Milton |
| Music | Bicep Productions |
| Music Supervision | John McCallion |
| Sound | Scimitar Sound |
| Sound Engineer | Dean Jones |
| Owner | Dean Jones |
| Finishing | Motherland |
| Production | Anthony Mccaffery |
| Head of Content Production | Jess Derby |
| Client Director | Sinead Lee |
| Account Director | Conor Glennon |
| Account Manager | Aine Neenan |
| Executive Producer | Anne DePree |
| Producer | Joshua Casey Smith |
| Director | Niall O'Brien |
| Senior Producer | Alex Plantin |
| Footage | Outer Limits Post Production |
| Photographer | Rich Gilligan |
3
Royal National Institute of Blind people (RNIB) - Alt Alts 5
MullenLowe's OOH campaign for RNIB draws attention to massive impact that alt text has for those who cannot see images. One of a series of posters in the UK that evokes history-changing scenes in just a few sentences.
| Titolo | Alt Alts 5 |
| Agenzia | MullenLowe UK |
| Campagna | Alt Alts |
| Cliente | Royal National Institute of Blind people (RNIB) |
| Marca | Royal National Institute of Blind people (RNIB) |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Esterna |
4
Every Man Jack - Still Smell Good
Fun video for Every Man Jack deodorant that brings home the product's naturally-derived ingredients. Creative through Party Land.
| Titolo | Still Smell Good |
| Agenzia | Party Land |
| Campagna | Still Smell Good |
| Cliente | Every Man Jack |
| Marca | Every Man Jack |
| Data di Prima Diffusione/Publicazione | 2024 / 3 |
| Settore | Deodoranti |
| Tipo di Media | Televisione |
| Lunghezza | |
| VFX/Post Production | Carbon |
| Advertising Manager | Ellie Off |
| Advertising Manager | Nick Hasselberg |
| Client Creative Director | Jamee Viola |
| Advertising Manager | Lindsey Scholtz |
| Advertising Manager | Brad Larabell |
| Advertising Manager | Ashley Hall |
| Casa di Produzione | Hailstorm |
| Managing Director | Christina Rust |
| Business Affairs Manager | Emily Dalton |
| Chief Creative Officer | Matt Heath |
| Managing Director | Andy Silva |
| Creative Director | Rob Teague |
| Art Director | Eli White |
| Agency Producer | Nicko Phillips |
| Agency Producer | Kimberly Vorse |
| Brand Manager | Taylor Toomey |
| Casa di Produzione | Food Chain Films |
| Partner | Brad Goldthwaite |
| Director | Michael Illick |
| Direttore della fotografia | Greg Schmitt |
| Production Designer | David Storm |
| Wardrobe | Lis Bothwell |
| Colorist | Bree Brackett |
| Color Assist | Zoe Rain Lambert |
| Colour Executive Producer | Natalie Westerfield |
| CG Supervisor | Frank Grecco |
| Flame Lead | Michael Sarabia |
| FX Artist | Gregory Ecker |
| CG Artist | Andrew Boccio |
| Lighting | Emily Griswold |
| Nuke Artist | Herculano Fernandes |
| Post-production Producer | Sue McNamara |
| Editing Company | Whitehouse Post |
| Editorial Company Executive Producer | Joanna Manning |
| Editor | Heidi Black |
| Assistant Editor | Joe Carugeti |
| Assistant Editor | Nick O’Neill |
| Music / Sound Design | Walker Music |
| Managing Director, Music | Sara Matarazzo |
| Executive Music Producer | Stephanie Pigott |
| Music Producer | Danielle Soury |
| Sound Designer | Meg Ochs |
5
PNC Bank - Boring is Essential
Actor Chris Diamantopoulos stars in this new work for PNC Bank through Arnold, that celebrates 'boring' as exactly the stability you need from your bank!
| Titolo | Boring is Essential |
| Agenzia | Arnold Worldwide NY |
| Campagna | Brilliantly Boring |
| Cliente | PNC Bank |
| Marca | PNC Bank |
| Posted | Marzo 2024 |
| Settore | Finanza/Assicurazioni |
| Tipo di Media | Televisione |
| Lunghezza | |
| Casa di Produzione | Anonymous Content |
| Finishing | Electric Theatre Collective |
| Chief Creative Officer | Sean McBride |
| Chief Client Officer | Val Bettini |
| Executive Creative Director | James Bray |
| SVP | Sam Mullins |
| SVP | Justin Galvin |
| SVP | Joe Fallon |
| Group Creative Director | Sam Mullins |
| Group Creative Director | Justin Galvin |
| Group Creative Director | Joe Fallon |
| Copywriter | Pat Franklin |
| Executive Producer | Whitney Bogosian |
| Vice President (VP) | Whitney Bogosian |
| Marketing | Sarah Taylor |
| Marketing | Casey Maguire |
| Project Manager | Kerry Lowe |
| Business Affairs Manager | Elyssa Ahern |
| Line Producer | Brady Vant Hull |
| DP | Bryan Newman |
| Editorial house | Arcade |
| Editor | Will Hasell |
| Assistant Editor | Drew Lang |
| Footage | Luke Morrison |
| Mix | Soundtrack Boston |
| Sound Designer | Mike Secher |
| Music | Mophonics |
| Producer | Michela Del Po |
| Director | Tim Godsell |
| Actor \ celebrity | Chris Diamantopoulos |
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