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The week's Top5 marketing campaigns : Mar 13, 2023
1
Cadbury - Cadbury Worldwide Hide
Collaborating with Google Street Maps, Cadbury launches a new activation for Easter. Hide an Easter egg anywhere in the world for someone you care about.
| Titolo | Cadbury Worldwide Hide |
| Agenzia | VCCP |
| Campagna | Cadbury Worldwide Hide |
| Cliente | Cadbury |
| Marca | Cadbury |
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| Posted | Marzo 2023 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Interattivo |
| Lunghezza | |
2
McCafé - More Than Just a Cup
An amazing (and terrifying) stunt featuring slackliner Alexander Schulz for McCafe, raising awareness of the Ronald McDonald House charities. Click to view!
| Titolo | More Than Just a Cup |
| Agenzia | Havas New York |
| Campagna | More Than Just a Cup |
| Cliente | McDonald's |
| Marca | McCafé |
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| Posted | Marzo 2023 |
| Settore | Solo abbonati |
| Tipo di Media | Branded Content |
| Lunghezza | |
3
Dove - #TURNYOURBACK
Dove and Ogilvy step up in response to trending but harmful filter, Bold Glamour.
| Titolo | #TURNYOURBACK |
| Agenzia | Ogilvy UK |
| Campagna | Dove #TURNYOURBACK |
| Cliente | Unilever |
| Marca | Dove |
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| Posted | Marzo 2023 |
| Prodotto | Solo abbonati |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Problema | Solo abbonati |
| Tipo di Media | Web Film |
| Lunghezza | |
| Creative Agency | DAVID |
| Creative Agency | Ogilvy UK |
| Chief Creative Officer | P...ho C...is Solo abbonati |
| Creative Director | P...o S...in Solo abbonati |
| Art Director | D....la B...ro Solo abbonati |
| Chief Creative Officer | S...o R...a Solo abbonati |
| Creative Director | J..e S...ho Solo abbonati |
| Copywriter | M...el G...z G...z Solo abbonati |
| Creative Agency | O...vy M...i Solo abbonati |
| Chief Creative Officer | L..a B...ht Solo abbonati |
| Executive Creative Director | D...el F...er Solo abbonati |
| Creative Director | A...on S....ns Solo abbonati |
| Creative Team | D..e An....on Solo abbonati |
| Creative Director | L..m B...by Solo abbonati |
| Creative Team | ..n Br....tt Solo abbonati |
| Production Company Producer | C...e Ja.....ahi Solo abbonati |
| Creative Agency | DAVID |
| Chief Creative Officer | Pancho Cassis |
| Creative Director | Pedro Sattin |
| Art Director | Daniela Botero |
| Chief Creative Officer | Saulo Rocha |
| Creative Director | Jose Sancho |
| Copywriter | Michel Gomez Gomez |
| Creative Agency | Ogilvy Miami |
| Chief Creative Officer | Lisa Bright |
| Creative Agency | Ogilvy UK |
| Executive Creative Director | Daniel Fisher |
| Creative Director | Alison Stevens |
| Creative Team | Dave Anderson |
| Creative Director | Liam Bushby |
| Creative Team | Ian Brassett |
| Production Company Producer | Chloe Jahanshahi |
4
Guinness - Holding out for a ZERO
Guinness is giving away 50,000 free pints of 0.0 this St Patrick's Day across Ireland, in an effort to encourage moderation.
| Titolo | Holding out for a ZERO |
| Agenzia | AMV BBDO |
| Campagna | Make it a St. Patrick's Day to Remember |
| Cliente | Diageo |
| Marca | Guinness |
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| Posted | Marzo 2023 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Interattivo |
| Lunghezza | |
5
Wonther - Raise the Finger
Marking IWD, ethical jewelry brand Wonther makes a simple yet impactful statement highlighting continued inequality in the workplace.
| Titolo | Raise the Finger |
| Brief | Wonther is a Portuguese jewelry brand. On International Women's Day 2023, Wonther invited everyone to show a finger to the gender inequality that still exists in the world of work, with a provocative web film manifesto that says “According to statistics, women at work take more initiative than men, have more initiative than men, are more resilient than men, are more courageous than men, but continue to earn less than men.” |
| Agenzia | Coming Soon |
| Campagna | Raise the Finger |
| Cliente | Wonther |
| Marca | Wonther |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Slogan | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Web Film |
| Lunghezza | |
| Creative Director | M....lo Lo....ço Solo abbonati |
| Creative Director | P...O B...GA Solo abbonati |
| Copywriter | M....lo Lo....ço Solo abbonati |
| Art Director | P...O B...GA Solo abbonati |
| Casa di Produzione | S..W ..F F...S Solo abbonati |
| Executive Production Director | Ma.....da N..a Solo abbonati |
| Direttore della fotografia | R....do Ma.....es Solo abbonati |
| Executive Producer | Al.....re Mo.....gro Solo abbonati |
| Executive Producer | T....IS MO.....GRO Solo abbonati |
| Producer | F...pa .e A....da Solo abbonati |
| Producer | Al.....re P...n Solo abbonati |
| Post Produzione | M..A P..T Solo abbonati |
| Post-production Supervisor | J...a R....ro Solo abbonati |
| Post-production Supervisor | L....NO O...I Solo abbonati |
| Edition | G....vo J..z Solo abbonati |
| Sound | M..E Solo abbonati |
| Sound Producer | V...or Mi....es Solo abbonati |
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