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The week's Top5 marketing campaigns : Jan 18, 2022
1
G-Star - The Rhythm of Denim
World-class denim for world-class dancers.
| Titolo | The Rhythm of Denim |
| Brief | The campaign’s focus on reinvention of tap demanded that sound should be central to the film, with the composition integrated throughout every stage of the production. That meant a careful dance between disciplines – a creative process turning an industry standard on its head by putting music first. Drawing from a wide range of references (Stomp, Phil Collins, tribal drumtakes, and more), an initial concept beat divided into 3 acts was created. This beat served as the blueprint for the choreography. First dance rehearsals, in turn, set the tempo for the melodic arrangement. A classical choir approach accentuated – without dominating – the core tapping rhythm, providing a clear arc for the film’s build-up in intensity. The score accompanied the final shoot. The taps you see on film were recorded on set and inserted back into the final track. The result was a uniquely interdisciplinary, dynamic film – a highly expressive conversation between forms. |
| Agenzia | The Family |
| Campagna | The Rhythm of Denim |
| Cliente | G-STAR RAW |
| Marca | G-Star |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Solo abbonati |
| Casa di Produzione | Halal |
| Executive Creative Director | J...s Ku....rs Solo abbonati |
| Chief Marketing Officer (CMO) | G...da ..n V...t Solo abbonati |
| Director | P..l Ge.....oek Solo abbonati |
| Music | S...er Solo abbonati |
| Actor / Celebrity | K...ra S...el Solo abbonati |
| Actor / Celebrity | ..e H...rd Solo abbonati |
2
Geberit Aquaclean - Handbutts
Very clever!
| Titolo | Handbutts |
| Agenzia | Wunderman Thompson |
| Campagna | Handbutts |
| Cliente | GEBERIT |
| Marca | Geberit Aquaclean |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Pre-Roll |
| Lunghezza | |
3
Sleep-Eze - Get the Sleep You’ve Been Dreaming Of
"It's a sleep come true."
| Titolo | Get the Sleep You’ve Been Dreaming Of |
| Agenzia | FUSE Create |
| Campagna | Get the Sleep You’ve Been Dreaming Of |
| Cliente | Prestige Brands International |
| Marca | Sleep-Eze |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Televisione |
| Lunghezza | |
| Director | ..e Pe.....an Br....rs Solo abbonati |
| Advertising Manager | A..l M....il Solo abbonati |
| Advertising Manager | P....ck K..e Solo abbonati |
| Advertising Manager | C...a F...le Solo abbonati |
| Executive Creative Director | S...e M...er Solo abbonati |
| Creative Director | P....ce P....ck Solo abbonati |
| Art Director | C...e ..m Solo abbonati |
| Art Director | Em....el O....mi Solo abbonati |
| Copywriter | S...el Ru....ff Solo abbonati |
| Strategist | A...e R..e Solo abbonati |
| Account Director | L....ay Di.....ky Solo abbonati |
| Agency Producer | A...ew S....ze Solo abbonati |
| Casa di Produzione | S..t C....en Solo abbonati |
| Direttore della fotografia | B...y P....ll Solo abbonati |
| Executive Producer | ..a P...er Solo abbonati |
| Executive Producer | L..k Y..k Solo abbonati |
| Executive Producer | ..b B...s Solo abbonati |
| Line Producer | M...ie W...on Solo abbonati |
| Assistant Editor | D...d N...du Solo abbonati |
| Executive Producer | S...h B...ks Solo abbonati |
| COLOUR ASSISTANT | D...el Sa....ra Solo abbonati |
| Production Company Producer | S....er B..t Solo abbonati |
| Online Artist | M....sa Va....ev Solo abbonati |
| Online assistant | D...n . M...an Solo abbonati |
| Special Effects / VFX | A...n B...g Solo abbonati |
4
D'Ieteren - The Choice is Yours
Which car will you choose?
| Titolo | The Choice is Yours |
| Agenzia | TBWA\Brussels |
| Campagna | The Choice is Yours |
| Cliente | D'Ieteren |
| Marca | D'Ieteren |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Televisione |
| Lunghezza | |
| Casa di Produzione | CZAR |
| Director | J...en ..l Solo abbonati |
5
TravisMatthew - TravisMathew Welcomes Chris Pratt to the Family
One word isn't enough.
| Titolo | TravisMathew Welcomes Chris Pratt to the Family |
| Agenzia | 160over90 |
| Campagna | Chris Pratt Ambassador |
| Cliente | TravisMatthew |
| Marca | TravisMatthew |
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| Posted | Gennaio 2022 |
| Settore | Solo abbonati |
| Tipo di Media | Interattivo |
| Lunghezza | |
EDITOR'S PICK
+1
Samsung Exynos - The Marketplace
"Playtime is over."
| Titolo | The Marketplace |
| Agenzia | BBH |
| Campagna | Playtime Is Over |
| Cliente | Samsung |
| Marca | Samsung Exynos |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Filosofia | Solo abbonati |
| Tipo di Media | Web Film |
| Lunghezza | |
| Sound | 750mph |
| Production | ..Z Solo abbonati |
| Global Chief Marketing Officer | A..m A...ld Solo abbonati |
| Executive Creative Director | H...n R...es Solo abbonati |
| Creative Director | P...ip Ho....ok Solo abbonati |
| Creative Director | S...rt R...ll Solo abbonati |
| Art Director | ..l M...y Solo abbonati |
| Copywriter | E....tt W...e Solo abbonati |
| Agency Producer | ..e P...ey Solo abbonati |
| Senior Account Director | ..m H...y Solo abbonati |
| Account Director | A...a K...a Solo abbonati |
| Account Manager | Al.....er B...n Solo abbonati |
| Strategy Director | A...na B...ur Solo abbonati |
| Chief Strategy Officer | W..l L..n Solo abbonati |
| Director | Ma....js ..n He.....gen Solo abbonati |
| Producer | D...ld T...or Solo abbonati |
| Editor | R..h O...ck Solo abbonati |
| Editing Company | W..k Ed.....al Solo abbonati |
| Post Produzione | M...os Solo abbonati |
| Sound | ..m A....ll Solo abbonati |
| Music Production | Go.....in M...c Solo abbonati |
| VFX Company | ..e M..l P...s Solo abbonati |
| VFX Supervisor | L....nt C....ot Solo abbonati |
| VFX Producer | N....as H...et Solo abbonati |
| CG Lead | Gu.....me Da....io Solo abbonati |
| Flame Artist | D...en Ca.....ras Solo abbonati |
| Concept | N...an L...s Solo abbonati |
| VFX Executive Producer | F....ce Da....ni Solo abbonati |
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