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The week's Top5 marketing campaigns : Jun 3, 2020
1
Team Roc - In Dedication to George Floyd
We're going to stand up amid anything they can muster up, letting the world know that we are determined to be free!
| Titolo | In Dedication to George Floyd |
| Campagna | In Dedication to George Floyd |
| Cliente | Roc Nation |
| Marca | Team Roc |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Pubblicita' su quotidiani |
2
Procter & Gamble - The Talk
The moment was critical.
| Titolo | The Talk |
| Brief | For black parents, “The Talk” isn’t about the birds and the bees. Instead, it’s a must-have conversation in which they prepare their children for a prejudiced world. P&G wanted to authentically connect with African-American consumers and use its advertising voice for good; this conversation appeared as a natural choice to spark a wider discussion about race. With that, “The Talk” campaign was born. The campaign utilized the power of entertainment to shine a light on the vital conversations that have taken place in black families for generations. In launching “The Talk,” we hoped to not only connect P&G to black consumers, but more importantly, promote dialogue, drive understanding, and increase equality.Our campaign carried tremendous social responsibility, so a tactful and honest introduction of real family conversations was crucial. We knew that bringing our message to life for black audiences first would be the key to broader receptiveness. We pinpointed where black consumers felt most comfortable having this dialogue and integrated the message of “The Talk” in familiar, authentic spaces with maximum reach. But to effect change, we also had to bring our message to a wide audience.“The Talk” began on black-owned national radio shows with credible talent like Rickey Smiley and Erica Campbell sharing experiences of racial bias. We continued with TV programming known for engagement with black audiences, including a captivating speech at the BET Awards, a donation at BET’s Black Girls Rock!, and special mention from Oprah Winfrey on the finale of OWN's Queen Sugar. Finally, the conversation leapt into the broader cultural zeitgeist via a groundbreaking intertwining of advertising, entertainment, and social issues. We launched an integration with ABC's "Black-ish" featuring our moving two-minute film embedded within the show. It reflected "The Talk" through generations of black families, in an episode inspired by those conversations. |
| Agenzia | BBDO New York |
| Campagna | The Talk |
| Cliente | Procter & Gamble |
| Marca | Procter & Gamble |
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| Posted | Gennaio 2019 |
| Settore | Solo abbonati |
| Slogan | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Interattivo |
| Director | J..e B...o Solo abbonati |
| Associate Director | Cr....na D...na ..a Solo abbonati |
| Supervisor | J...ne Sy.....re Solo abbonati |
| Senior Director | Cr.....on T....tt Solo abbonati |
| Director | C....en M....ey Solo abbonati |
| Associate Director | T...y Ba....ta Solo abbonati |
| Strategist | R....ah H...ng Solo abbonati |
| Associate Media Director | Vi....ia S...l Solo abbonati |
| Associate Director | E..k ..n .s Solo abbonati |
| Strategist | Br....ny M...ll Solo abbonati |
| Associate Director | ..n H...t Solo abbonati |
| Associate Director | K...n Bo....en Solo abbonati |
| Associate Director | C..e F...ch Solo abbonati |
| Social Media Supervisor | L....ey M...el Solo abbonati |
3
Black Lives Matter - Unsafety Check
Now, more than ever, there's still much more to do.
| Titolo | Unsafety Check |
| Agenzia | J. Walter Thompson New York |
| Campagna | Unsafety Check |
| Cliente | Black Lives Matter |
| Marca | Black Lives Matter |
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| Posted | Mag 2017 |
| Settore | Solo abbonati |
| Tipo di Media | Social Media |
| Lunghezza | |
| Chief Creation Officer | B...t C..i Solo abbonati |
4
Black Lives Matter - The Bulletproof Flag
The flag honors the lives of black men and women affected by unnecessary police gun violence.
| Titolo | The Bulletproof Flag |
| Agenzia | SID LEE TORONTO |
| Campagna | The Bulletproof Flag |
| Cliente | Black Lives Matter |
| Marca | Black Lives Matter |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
| Producer | S...y L....tt Solo abbonati |
| Executive Creative Director | ..m Ko.....mos Solo abbonati |
| Creative Director | A...is Br.....rph Solo abbonati |
| Creative Director | K...ey H...e Solo abbonati |
| Executive Creative Director | J....ey .a S...a Solo abbonati |
| Art Director | A..x B...nd Solo abbonati |
| Designer | A..x B...nd Solo abbonati |
| Creative Director | L...a S...n Solo abbonati |
| Director | B...ks Re....ds Solo abbonati |
| Photographer | B...ks Re....ds Solo abbonati |
| Agency Producer | R....rd Jea.......ste Solo abbonati |
| Agency Producer | Ke......ynn Co.....tti Solo abbonati |
| Casa di Produzione | .d ..c Solo abbonati |
5
Black History Month - Frame
72andSunny
Black History Month is celebrated by ad agency 72andSunny with a campaign that shows the stories of its own staff.
| Titolo | Frame |
| Agenzia | 72andSunny |
| Campagna | For the Love of Being Black |
| Cliente | Black History Month |
| Marca | Black History Month |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Web Film |
| Lunghezza | |
EDITOR'S PICK
+1
Zumbi dos Palmares College - Black Box
From now on, the path is opened.
| Titolo | Black Box |
| Agenzia | J. Walter Thompson Brazil |
| Campagna | Black Box |
| Cliente | Zumbi dos Palmares College |
| Marca | Zumbi dos Palmares College |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Web Film |
| Lunghezza | |
| CEO | R....do J..n Solo abbonati |
| CCO | R....do J..n Solo abbonati |
| EDC | C...sio M...n Solo abbonati |
| EDC | R....go .a M...a Solo abbonati |
| Creative Director | D...lo Ja.....omo Solo abbonati |
| Art Supervisor | T...ta C....zo Solo abbonati |
| D....ra H..n Solo abbonati | |
| P...a Bu.....nte Solo abbonati | |
| Art Director | J..é Ol....ra Solo abbonati |
| Art Director | L....ia T....ni Solo abbonati |
| Editor in Chief | A...ne P....ni Solo abbonati |
| Co-Author | C...da ..s S...os S..t Solo abbonati |
| Co-Author | Na....el S...os Solo abbonati |
| Co-Author | Pa....cia Na.....nto Solo abbonati |
| Co-Author | Ro.....do Fe....ra Solo abbonati |
| Co-Author | T...a C...r .a S...a Solo abbonati |
| Content Research | V...an Z..i Solo abbonati |
| Content Research | C....us G....ga Solo abbonati |
| Content Research | R...n Da.....na Solo abbonati |
| Content Research | T....ra Pi....ro Solo abbonati |
| Copywriting | C....us G....ga Solo abbonati |
| Copywriting | T....ra Pi....ro Solo abbonati |
| Copywriting | J...a M....do Solo abbonati |
| Copywriting | M...el A..s Solo abbonati |
| Copydesk and Proofreading | C....la S...ia Solo abbonati |
| Fotografia / Illustrazione | G..o Fe.....ez Solo abbonati |
| Operations Director | T...go S....do Solo abbonati |
| Account Manager | M...ra Br....le Solo abbonati |
| Illustrator | S...n Fe.....es Solo abbonati |
| Head of Production | M...a D....do Solo abbonati |
| Production Team | Fe....da F...i Solo abbonati |
| Production Team | F...io C....la Solo abbonati |
| Production Team | L....ro La....ne Solo abbonati |
| Production Team | P...o C...r ..s R..s Solo abbonati |
| Production Team | R....do G...ia Solo abbonati |
| Production Team | G....el M...a Solo abbonati |
| E..l T...- A...e F...a Solo abbonati | |
| Production | D...el C...a Solo abbonati |
| Production | ..d Fe.....ez Solo abbonati |
| Account Planner | S...la P...ni Solo abbonati |
| Account Planner | Gu.....me P...an Solo abbonati |
| Account Planner | R...n Da.....na Solo abbonati |
| Advertiser's Supervisor | R....el V....te Solo abbonati |
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