Artotel implements an 'anything goes' policy for guests that stay at least 120 nights; and they mean anything.
Titolo | Rockstar Status |
Agenzia | Ogilvy Singapore |
Campagna | Rockstar Status |
Cliente | Artotel Group |
Marca | Artotel |
Data di Prima Diffusione/Publicazione | 2024 / 2 |
Settore | Strutture di soggiorno |
Trama | Every hotel chain, minor and major, has a loyalty program with multiple tiers of membership. And every single one offers the same kind of rewards such as complimentary breakfasts, free room upgrades, late check-in and check-out privileges, priority bookings – the list goes on. Artotel Group, a major hotel chain in Southeast Asia, decided not to just add to the list. Instead, they added a whole new tier to their Wanderlust program. Introducing the Rockstar Status. The first-of-its-kind loyalty program where they reward their most loyal guests with a night where anything goes. And they mean anything. However, there is one condition to achieving Rockstar Status. Members will have to prove their loyalty – by staying at the hotel for one hundred and twenty nights. Yes, it sounds like a big ask. But one has to aim for the skies to reach the stars. Plus, guests will still enjoy the very best amenities, customer service, accommodation, and benefits, every step of the way on the road to achieving Rockstar Status. |
Tipo di Media | Televisione |
Lunghezza |
Julia Nimke creates her photography exhibition on the fly; in promotion of Singapore Airlines, TBWA\Singapore documents the shooting and editing of her work on a flight to an exhibition that has yet to be created.
Titolo | A Lens on World Class Moments |
Agenzia | TBWA\Singapore |
Campagna | A Lens on World Class: Moments captured at 30,000 ft |
Cliente | Singapore Airlines |
Marca | Singapore Airlines |
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Havas New York helps promote Hilton Hotels with the tagline, 'Hilton helps you stay in the music'.
Titolo | For the Fans |
Agenzia | Havas New York |
Campagna | It Matters Where You Stay |
Cliente | Hilton |
Marca | Hilton |
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Tipo di Media | Televisione |
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McCann Mumbai uses Mudras, a traditional Indian domain of movement, in conjunction with Air India's safety messaging in their latest installment.
Titolo | Safety Mudras |
Agenzia | McCann Mumbai |
Campagna | Safety Mudras |
Cliente | Air India |
Marca | Air India |
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Tourism Tasmania utilizes AI in a comical campaign out of BMF to draw in tourists.
Titolo | TasmanAI |
Agenzia | BMF |
Campagna | TasmanAI |
Cliente | Tourism Tasmania |
Marca | Tourism Tasmania |
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