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The best in public interest and CSR communications globally

Curated by AdForum in association with ACT Responsible www.act-responsible.org

This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

The best in public interest and CSR communications globally : Dec 9, 2021

LAISHA - Helpline on the Cover

Havas Tel Aviv

A number that can help save women's lives.

Havas Tel Aviv

Havas Tel Aviv Tel Aviv, Israele

Premi

8270

Questo spot fa parte della collezione ACT Responsible

Marca: LAISHA
Paese: Israele

Cliente: LAISHA

Titolo	Helpline on the Cover
Brief	We partnered with Israel’s most popular women’s magazine ‘Laisha’ (‘For Women’’ in Hebrew) to puncture the silence and give the NGO ‘’NO To Violence Against Women’’ (NTVAW) and their 6724 number a respectable place in media with the help of a stunt using print media.We changed the magazine’s traditional cover for the first time in 75 years. We advertised the helpline prominently on the front cover, so women are aware of the resource. All that you could see on the front page was the 6724 number along with a short CTA to call if felt you were in danger.
Agenzia	Havas Tel Aviv
Campagna	Helpline on the Cover
Cliente	LAISHA
Marca	LAISHA
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Data di Prima Diffusione/Publicazione	Solo abbonati
Settore	Solo abbonati
Trama	Solo abbonati
Tipo di Media	Pubblicita' su periodici
Lunghezza	110 seconds
Creative Director	D...el B...a Solo abbonati
Graphic Designer	M...al S...on Solo abbonati
Co-CEO	..n s...r Solo abbonati
Co-CEO	.r Gl....er Solo abbonati
Editor in Chief	K...na Sh.....nd Solo abbonati

SickKids Foundation - The Naughty & Nice List

Cossette

"At SickKids there is no naughty or nice, only the brave."

Cossette

Cossette Toronto, Canada

3804

Questo spot fa parte della collezione ACT Responsible

Marca: SickKids Foundation
Paese: Canada

Cliente: SickKids Foundation

Titolo	The Naughty & Nice List
Agenzia	Cossette
Campagna	The Naughty & Nice List
Cliente	SickKids Foundation
Marca	SickKids Foundation
Vuoi vedere tutti i crediti? this content is for subscribers only Inseirisci and get unlimited access. Be inspired by the best creative work from around the world. Inseirisci Già abbonato? Log on
Data di Prima Diffusione/Publicazione	Solo abbonati
Settore	Solo abbonati
Tipo di Media	Televisione
Lunghezza	60 seconds
Advertising Manager	K..e To....ce Solo abbonati
Advertising Manager	H....er C...k Solo abbonati
Advertising Manager	..y G...a Solo abbonati
Advertising Manager	V....sa T...l Solo abbonati
Advertising Manager	L..a Ch.....off Solo abbonati
Advertising Manager	T..a Tie.......nce Solo abbonati
Advertising Manager	J....ca M...s Solo abbonati
Advertising Manager	J....an K....rd Solo abbonati
Chief Creative Officer	P...r I...zi Solo abbonati
Executive Creative Director	J...es Z...il Solo abbonati
Creative Director	A....ny At....on Solo abbonati
Associate Creative Director	A...sa G...f Solo abbonati
Art Director	A...sa G...f Solo abbonati
Associate Creative Director	D..a C...i Solo abbonati
Copywriter	D..a C...i Solo abbonati
Agency Producer	T....ny L..g Solo abbonati
Group Business Director	T...r R...on Solo abbonati
Group Business Director	C...en S...er Solo abbonati
Account Supervisor	A..x H...es Solo abbonati
Casa di Produzione	S...ts H...ur Solo abbonati
Director	B...t F...er Solo abbonati
Editing Company	Ou....er Ed.....al Solo abbonati
Music	Ra.....ic El....ic Solo abbonati

Lacta - Don't Ever Leave Me

Ogilvy

It's important to recognize the signs before it's too late.

Ogilvy Athens, Grecia

Premi

5374

Questo spot fa parte della collezione ACT Responsible

Marca: Lacta
Paese: Grecia

Cliente: Mondelez International

Titolo	Don't Ever Leave Me
Agenzia	Ogilvy
Campagna	Don't Ever Leave Me
Cliente	Mondelez International
Marca	Lacta
Vuoi vedere tutti i crediti? this content is for subscribers only Inseirisci and get unlimited access. Be inspired by the best creative work from around the world. Inseirisci Già abbonato? Log on
Data di Prima Diffusione/Publicazione	Solo abbonati
Settore	Solo abbonati
Slogan	Solo abbonati
Trama	Solo abbonati
Tipo di Media	Web Film
Lunghezza	243 seconds
Chief Creative Officer	P...s Sa.....os Solo abbonati
Group Creative Director	Ag....ki Ko.....tou Solo abbonati
creative director	Ka....na An....li Solo abbonati
Senior Art Director	P...s P....is Solo abbonati
Senior Copywriter	D...ne Ma....ou Solo abbonati
Junior Art Director	Va.....ki Chr.......lou Solo abbonati
Director	A....is Papa.........ulos Solo abbonati
Casa di Produzione	F..s Pr......ons Solo abbonati
Executive Producer	Al....is M....el Solo abbonati
Executive Producer	S....os Co....is Solo abbonati
Client Service Director	Ch.....na Al.....oti Solo abbonati
Group Account Director	H...na Vl....li Solo abbonati
Account Director	R...a D....ta Solo abbonati
Head of tv production department	V...y X...ra Solo abbonati
Editor	L...is Cha.......dis Solo abbonati
Assistant Director	D...i Ky.....dou Solo abbonati

GAY TIMES Amplifund - Incomplete Without the T 7

Grey London

"Trans people fought to move us forward. We will not leave them behind."

Grey London

Grey London London, Regno Unito

3988

Questo spot fa parte della collezione ACT Responsible

Marca: GAY TIMES Amplifund
Paese: Regno Unito

Cliente: Gay Times

Titolo	Incomplete Without the T 7
Agenzia	Grey London
Campagna	Incomplete Without the T
Cliente	Gay Times
Marca	GAY TIMES Amplifund
Vuoi vedere tutti i crediti? this content is for subscribers only Inseirisci and get unlimited access. Be inspired by the best creative work from around the world. Inseirisci Già abbonato? Log on
Data di Prima Diffusione/Publicazione	Solo abbonati
Settore	Solo abbonati
Filosofia	Solo abbonati
Tipo di Media	Esterna
Advertising Manager	..g W...er Solo abbonati
Client Executive Creative Director	J..h Fl....er Solo abbonati
Advertising Manager	J...d F....ng Solo abbonati
President & Chief Creative Officer	L...a J...an B....ch Solo abbonati
Executive Creative Director	C....te Da....ac Solo abbonati
Head of Art	Co....za R...i Solo abbonati
Senior Copywriter	L..y J...s Solo abbonati
Senior Art Director	C..z M...er Solo abbonati
Creative Operations Manager	J...s Mc....ol Solo abbonati
Studio and Design Manager	S...ie A...s Solo abbonati
SVP, Managing Partner	M....ed K....ji Solo abbonati
Chief Strategy Officer	R...el Ch.....el Solo abbonati
Joint Head of Strategy	An....sa ..y Solo abbonati
Planning Director	T...as B....ll Solo abbonati
Agency Producer	..m H....aw Solo abbonati
Head of Design	S...r P...l Solo abbonati
Senior Art Designer	S...e P...e Solo abbonati
Senior Art Designer	..t S...n Solo abbonati
Senior Art Designer	T...ne Z..l Solo abbonati
Senior Art Designer	K...y B....on Solo abbonati

THINK! - Mates for Life

VML

Friends don't let friends drink and drive.

VML

VML London, Regno Unito

4131

Questo spot fa parte della collezione ACT Responsible

Marca: THINK!
Paese: Regno Unito

Cliente: Department for Transport

Titolo	Mates for Life
Agenzia	VML
Campagna	Mates for Life
Cliente	Department for Transport
Marca	THINK!
Vuoi vedere tutti i crediti? this content is for subscribers only Inseirisci and get unlimited access. Be inspired by the best creative work from around the world. Inseirisci Già abbonato? Log on
Data di Prima Diffusione/Publicazione	Solo abbonati
Settore	Solo abbonati
Filosofia	Solo abbonati
Tipo di Media	Interattivo
Lunghezza	30 seconds
Post Produzione	Absolute Post
Audio	750mph
Casa di Produzione	.B Ma.....ent Solo abbonati
Director	J..h C...n Solo abbonati
Producer	C...g D...n Solo abbonati
Production Manager	K...e C...er Solo abbonati
Production Assistant	J..e B...op Solo abbonati
Executive Producer	..m H...es Solo abbonati
Direttore della fotografia	P...er S...an Solo abbonati
Production Designer	T..o B....ll Solo abbonati
Editor	J..h C...n Solo abbonati
Colorist	M..t T...er Solo abbonati
2D Lead	..n R....ds Solo abbonati
2D Artist	..e T..g Solo abbonati
CG Artist	S..n E...ot Solo abbonati
Executive Producer	S...ie V....an Solo abbonati
Production Assistant	M...ie G....ll Solo abbonati
Sound Engineer	J..e A....ll Solo abbonati
Advertising Manager	R....ll S...h Solo abbonati
Media Agency	Wa.....er .K Solo abbonati
Media Agency	O....OV Solo abbonati

Great Ormond Street Hospital Children’s Charity - One Step Closer To Home

adam&eveDDB

"This Christmas, your donation can bring a child one step closer to home."

adam&eveDDB

adam&eveDDB London, Regno Unito

5174

Questo spot fa parte della collezione ACT Responsible

Marca: Great Ormond Street Hospital Children’s Charity
Paese: Regno Unito

Cliente: Great Ormond Street Hospital

Titolo	One Step Closer To Home
Agenzia	adam&eveDDB
Campagna	Christmas Appeal
Cliente	Great Ormond Street Hospital
Marca	Great Ormond Street Hospital Children’s Charity
Vuoi vedere tutti i crediti? this content is for subscribers only Inseirisci and get unlimited access. Be inspired by the best creative work from around the world. Inseirisci Già abbonato? Log on
Data di Prima Diffusione/Publicazione	Solo abbonati
Settore	Solo abbonati
Tipo di Media	Web Film
Lunghezza	65 seconds
Casa di Produzione	Strange Beast
Chief Creative Officer	R....rd B..m Solo abbonati
Executive Creative Director	..t N...on Solo abbonati
Executive Creative Director	M..e Su.....and Solo abbonati
Creative Director, Copywriter	M..k S....ey Solo abbonati
Creative Director, Copywriter	M...y W...of Solo abbonati
Agency Producer	Ce.....ne H..l Solo abbonati
Agency Producer	N...i Cr.....rn Solo abbonati
Agency Producer	J....ca R..s Mi.....on Solo abbonati
Planner	S...rt Wi....ms Solo abbonati
Joint Chief Executive Officer (CEO)	..t G..f Solo abbonati
Joint Chief Executive Officer (CEO)	T...y E...v Solo abbonati
Managing Partner	Ch.....te Wo.....en Solo abbonati
Business Director	.o L....er Solo abbonati
Account Director	Be....ce Ken......nes Solo abbonati
Account Manager	D....hy T..g Solo abbonati
Senior Paralegal	T...e O..n Solo abbonati
Social Executive	O..b Y...f Solo abbonati
Media Agency	H...ts ..d S....ce Solo abbonati
Media Agency	..l Re....se M...a Solo abbonati
Director	T...f K...g Solo abbonati
Executive Producer	..e M...im Solo abbonati
Producer	..y A...on Solo abbonati
Producer	L...se S....on Solo abbonati
Production Assistant	M...a Ko.....wel Solo abbonati
Animator - Animation	M...us Le.....og Solo abbonati
Animator - Animation	T..o Ky....on ..e Solo abbonati
Animator - Animation	S...na Meh......eva Solo abbonati
Hamleys Tree Model	A..h M...l S...io Solo abbonati