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The best in public interest and CSR communications globally

Curated by AdForum in association with ACT Responsible www.act-responsible.org

This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

The best in public interest and CSR communications globally : Sep 9, 2021

Ketnet - Stip it

Lucy

"Cyberbullying isn't always visible."

Lucy

Lucy Brussels, Belgio

Premi

5604

Questo spot fa parte della collezione ACT Responsible

Marca: Ketnet
Paese: Belgio

Cliente: Ketnet

Titolo	Stip it
Agenzia	Lucy
Campagna	Stip It
Cliente	Ketnet
Marca	Ketnet
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Data di Prima Diffusione/Publicazione	Solo abbonati
Slogan	Solo abbonati
Trama	Solo abbonati
Tipo di Media	Interattivo
Lunghezza	60 seconds
Creative Director	L....nt D...y Solo abbonati
Creative Director	I...n Va.....ver Solo abbonati
Art Director	J...s M....se Solo abbonati
Art Director	Y..s ..n H...t Solo abbonati
Copywriter	R...n .e Pr....re Solo abbonati
Copywriter	R...n ..n Ma.....em Solo abbonati
Account Manager	T...as Vu.....kx Solo abbonati
Account Executive	S...e H....ns Solo abbonati
Casa di Produzione	Fl.....tv Solo abbonati
VFX Company	S...io Pl....on Solo abbonati

NSPCC/Childline - Nobody Is Normal - Childline

The Gate

"Reminding children that no matter how they feel inside, they are not alone."

The Gate

The Gate London, Regno Unito

Premi

16058

Questo spot fa parte della collezione ACT Responsible

Marca: NSPCC/Childline
Paese: Regno Unito

Cliente: NSPCC

Titolo	Nobody Is Normal - Childline
Brief	Nobody Is Normal is the film that highlights the simple, yet often unspoken truth that we all feel like we don’t “fit in” one way or another.The film captures the feeling of not fitting in - personifying insecurity as a monstrous creature that we keep hidden inside. The story follows a creature disguising itself in a human skin suit in order to appear like a “normal” teenager and fit in at school. However, they soon discover that things at their school aren’t quite as “normal” as they might seem. In fact, everyone seems to be hiding something inside.The beautifully crafted stop-motion animation creates a surreal world for our story to unfold.Complementing the visuals is the iconic Radiohead song “Creep”, which provides a melancholy ode to the outcast.
Agenzia	The Gate
Campagna	Nobody Is Normal
Cliente	NSPCC
Marca	NSPCC/Childline
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Data di Prima Diffusione/Publicazione	Solo abbonati
Settore	Solo abbonati
Slogan	Solo abbonati
Trama	Solo abbonati
Filosofia	Solo abbonati
Problema	Solo abbonati
Tipo di Media	Web Film
Lunghezza	80 seconds
Colonna sonora	Solo abbonati
Più informazioni	Solo abbonati
Sound Design Company	Grand Central Recording Studios
Project Manager	Jelly London
Head of Marketing	G...ia Hy.....ith Solo abbonati
Communications Manager	R...el ..y Solo abbonati
Digital Marketing Manager	Co....ey Z...la Solo abbonati
Advertising Manager	E...na S..t Solo abbonati
Chief Creative Officer	L...s P..n Solo abbonati
Creative Team	J..n O....ne Solo abbonati
Creative Team	R...ie M....en Solo abbonati
Creative Team	..m W....ey Solo abbonati
Agency Producer	S...e I...s Solo abbonati
Account Director	..m D....ey Solo abbonati
Account Director	D...ty H..d .f St....gy Solo abbonati
Agency Producer	D...y G....de Solo abbonati
Direttore della fotografia	G...ge W...en Solo abbonati
Colorist	G...ge W...en Solo abbonati
Image Design	..m A...n Solo abbonati
Image Design	T...as Fo....re Solo abbonati
Compositor	..m F...er Solo abbonati
Production Company Producer	J...f B...e Solo abbonati
Sound	J..e W....er Solo abbonati
Sound Designer	G..y Tu....ll Solo abbonati
MUSIC Artist	Ra.....ad Solo abbonati
Project Manager	R..s F...e Solo abbonati
Casa di Produzione	Bl....nk Solo abbonati

The Salvation Army - A lonely girl

Make It Simple

"A small gesture can have a huge impact."

Make It Simple Helsinki, Finlandia

4954

Questo spot fa parte della collezione ACT Responsible

Marca: The Salvation Army
Paese: Finlandia

Cliente: The Salvation Army

Titolo	A lonely girl
Agenzia	Make It Simple
Campagna	A Lonely Girl
Cliente	The Salvation Army
Marca	The Salvation Army
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Data di Prima Diffusione/Publicazione	Solo abbonati
Settore	Solo abbonati
Slogan	Solo abbonati
Tipo di Media	Interattivo
Lunghezza	105 seconds
Creative Director	J...ko T...i Solo abbonati
Creative Director	J...ko K....ri Solo abbonati
Art Director	J...ko K....ri Solo abbonati
Strategy Director	V..a T....en Solo abbonati
Account Director	..a E..o Solo abbonati
Producer	R...o N....la Solo abbonati
Producer	J...as Ki......nen Solo abbonati
Direttore della fotografia	J...n W....ki Solo abbonati

Barnardos - When Cracks Appear

The Public House

"Because childhood lasts a lifetime."

The Public House Dublin, Irlanda

4020

Questo spot fa parte della collezione ACT Responsible

Marca: Barnardos
Paese: Irlanda

Cliente: Barnardos

Titolo	When Cracks Appear
Agenzia	The Public House
Campagna	When Cracks Appear
Cliente	Barnardos
Marca	Barnardos
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Data di Prima Diffusione/Publicazione	Solo abbonati
Settore	Solo abbonati
Slogan	Solo abbonati
Tipo di Media	Interattivo
Lunghezza	40 seconds
Casa di Produzione	P...l Me.....ne Solo abbonati
Director	J..n G...n Solo abbonati

UNICEF - 5 ways to get your kids to finish their homework

Mutant

"Are we all doing OUR homework?"

Mutant Antwerp, Belgio

Premi

5556

Questo spot fa parte della collezione ACT Responsible

Marca: UNICEF
Paese: Belgio

Cliente: European Union

Titolo	5 ways to get your kids to finish their homework
Brief	During the COVID pandemic, schools across the globe were closed down immediately, exposing more than 897 million children to lifethreatening issues like domestic violence, child labour and crime. The EU and UNICEF launched a joint appeal to policy makers everywhere urging them to keep schools for young children open as long as possible.To convey the possible consequences of their decision in an emotional way, we created a frighteningly realistic film based on real-life testimonials from children in different parts of the world.To denounce the fact that governments often turn to quick fixes, even for complex issues like this one, we told the story of these children in the form of a ‘5 step video tutorial’ common to frivolous news sites and blogs. The film was spread across all continents with the help of a global PR plan. Within a week, the video reached more than 15 million views.
Agenzia	Mutant
Campagna	5 ways to get your kids to finish their homework
Cliente	European Union
Marca	UNICEF
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Data di Prima Diffusione/Publicazione	Solo abbonati
Settore	Solo abbonati
Slogan	Solo abbonati
Trama	Solo abbonati
Tipo di Media	Interattivo
Lunghezza	170 seconds
Casa di Produzione	H...et Solo abbonati
Creative Director	O..n S...lé Solo abbonati
Creative Team	R...n ..n Ma.....em Solo abbonati
Creative Team	J...s M....se Solo abbonati
Client Director	E...ie K..o Solo abbonati
Client Manager	S...i .i Solo abbonati
Designer	F...k Sc......rts Solo abbonati
Casa di Produzione	H...et Solo abbonati
Executive Producer	J...n Fe....ad Solo abbonati
Executive Producer	R...n G...s Solo abbonati
Executive Producer	A...rt Zu.....ili Solo abbonati
Production Manager	R...n P..l Solo abbonati
Production Company Producer	G..a Sh.....nko Solo abbonati
Post Produzione	R...n P..l Solo abbonati
Direttore della fotografia	V...or S...in Solo abbonati
Editor	L...a A..b Solo abbonati
Music	G....ry C...n Solo abbonati
Sound Designer	G....ry C...n Solo abbonati
Color Grade Artist	S....in C...ux Solo abbonati
Post Produzione	F..M Solo abbonati

War Child - Monsters

Wunderman Thompson

"Some children think that monsters exist..."

Titolo	Monsters
Agenzia	Wunderman Thompson
Campagna	Monsters
Cliente	War Child
Marca	War Child
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Data di Prima Diffusione/Publicazione	Solo abbonati
Settore	Solo abbonati
Tipo di Media	Televisione
Lunghezza	40 seconds
Creative Director	C...s S..t Solo abbonati
Creative Director	D....er Bu....is Solo abbonati
Creative Team	J...er Ko......oek Solo abbonati
Creative Team	M...us Go....eb Solo abbonati
Agency Producer	K..k Be....rs Solo abbonati
Casa di Produzione	P..k R...it Solo abbonati
Director	E..a Bra......rst Solo abbonati
Director	I...el ..n H...el Solo abbonati
Direttore della fotografia	M...he Mo.....an Solo abbonati
Senior Producer	M....ue ..n Be.....en Solo abbonati
Editor	M...in He.....aar Solo abbonati
Editor	M..N e..t bo....ue Solo abbonati
Grade	B...y C...ke Solo abbonati
Grade	C....ha Solo abbonati
Sound	B...us P...er Solo abbonati
Sound	Amp.......dam Solo abbonati