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The best in public interest and CSR communications globally

Curated by AdForum in association with ACT Responsible www.act-responsible.org

This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

The best in public interest and CSR communications globally : Jan 19, 2021

Enfance et Partage - Are You Okay?

Innocean Worldwide France

Effie Awards Winner of 2 Golds in Best of Europe: Positive Change & Best of Europe: Small Budget.

Titolo	Are You Okay?
Titolo (Lingua Originale)	Ça va ?
Agenzia	Innocean Worldwide France
Campagna	Ça va
Cliente	Enfance et Partage
Marca	Enfance et Partage
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Posted	Dicembre 2019
Settore	Solo abbonati
Tipo di Media	Televisione
Lunghezza	102 seconds

Help For Heroes - 40,000 Strong

McCann London

Effie Awards Winner of 1 Silver in Positive Change Europe: Social Good / Non-Profit.

McCann London

McCann London London, Regno Unito

Premi

4220

Questo spot fa parte della collezione ACT Responsible

Marca: Help For Heroes
Paese: Regno Unito

Cliente: Help For Heroes

Titolo	40,000 Strong
Agenzia	McCann London
Campagna	40K Strong
Cliente	Help For Heroes
Marca	Help For Heroes
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Posted	Aprile 2020
Settore	Solo abbonati
Slogan (Lingua Originale)	Solo abbonati
Trama	Solo abbonati
Tipo di Media	Altre
Lunghezza	137 seconds
Entrant Company	M...nn L...on Solo abbonati
Partner Agency	M...nn En.....ise Solo abbonati
Production	E...t E....es Solo abbonati
Production	Fa....ok Solo abbonati
CCO & Co-President	..b D...al Solo abbonati
CCO & Co-President	La....ce T....on Solo abbonati
Directory of Copy	M..e O....on Solo abbonati
Executive Creative Director	S...iv M...ry Solo abbonati
Executive Creative Director	J...e M...z Solo abbonati
Creative	E...ot ..e Solo abbonati
Creative	R..y Pey......nes Solo abbonati
Creative	J....ca R..s Solo abbonati
Creative	N..o L....up Solo abbonati
Creative	E..n E....om Solo abbonati
Planner	R....ca P...st Solo abbonati
Planner	E...y P...er Solo abbonati
Head of Art	..n H....th Solo abbonati
Creative Artworker, Visualiser, Retoucher	An....ka Ju....yk Solo abbonati
Senior Designer	A...st Ca....ll Solo abbonati
Senior Project Manager	P..l Gi.....ie Solo abbonati
Account Manager	H...ah Ca.....ght Solo abbonati
Managing Director	J...my D...s Solo abbonati
Director	B...e Cl....ge Solo abbonati
Photographer	T..o C...n Solo abbonati
Head of Creative Agency Partnerships	.J W..r Solo abbonati
Creative Strategist, Facebook Creative Shop	J...e S..l Solo abbonati
Client Partner	Ol....in Ak....de Solo abbonati
Fundraising and Marketing Director	B..h M...s Solo abbonati
Senior Campaigns Manager	L..i S...t Solo abbonati
Campaigns Marketing Manager	C....ey T...er Solo abbonati
Head of Marketing Strategy	R....ca D...es Solo abbonati
Content Coordinator	C...re R...y Solo abbonati
Videographer	..e G...r Solo abbonati
Head of Public Relations	A..y J....on C...k Solo abbonati
Campaigns PR Manager	K...ty Wi....ms Solo abbonati
Senior Communications and Public Affairs Manager	R...n St....ey Solo abbonati
Communications Manager	R...el Ma....us Solo abbonati

Special Olympics Belgium - Dare to Sponsor

LDV United

Effie Awards Winner of 1 Silver in Best of Europe: Positive Change.

LDV United

LDV United Antwerp, Belgio

Premi

3789

Questo spot fa parte della collezione ACT Responsible

Marca: Special Olympics Belgium
Paese: Belgio

Cliente: Special Olympics Belgium

Titolo	Dare to Sponsor
Agenzia	LDV United
Campagna	Dare to Sponsor
Cliente	Special Olympics Belgium
Marca	Special Olympics Belgium
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Data di Prima Diffusione/Publicazione	Solo abbonati
Settore	Solo abbonati
Filosofia	Solo abbonati
Tipo di Media	Case Study
Lunghezza	61 seconds

WWF Russia - Birds Records (Dich by Ivan Dorn)

BBDO Russia Group

Effie Awards Winner of 1 Bronze in Positive Change Europe: Environmental Good / Non-Profit.

Titolo	Birds Records (Dich by Ivan Dorn)
Brief	To create a sustainable revenue stream for WWF programs for endangered birds protecting we transferred the music streaming model to the charity and founded Birds Records - first non-profit music label. The birdsong of endangered species became music samples available for free, on condition that all streaming proceeds go to WWF.The music video “Dich” is the starting point for Birds Records. “Dich” features the voices of endangered bird species. It's an illustration of human activities that influence the extinction of rare bird species. 9 stories, 9 different styles, 20 artists. Pollution is illustrated with dirty ink, the birds’ last dance consists of 120 hand drawn frames.We got over 1B impressions and earned 65% more than the most successful WWF campaign for birds.Birds Records changed the donation model, making it as simple as clicking the “play” button on a streaming service, and provided WWF with a stable flow of money.
Agenzia	BBDO Russia Group
Campagna	Birds Records
Cliente	WWF
Marca	WWF Russia
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Data di Prima Diffusione/Publicazione	Solo abbonati
Prodotto	Solo abbonati
Settore	Solo abbonati
Trama	Solo abbonati
Tipo di Media	Music Video
Lunghezza	187 seconds
Executive Creative Director	A...ey F....ov Solo abbonati
Copywriter	P..r M....uk Solo abbonati
Art Director	A...ey L....ka Solo abbonati
Managing Director	N....ia Ts.....va Solo abbonati
Client Services Director	Al....dr Ku.....ov Solo abbonati
Account Director	An.....ia Vi....na Solo abbonati
Account Manager	Va.....na Zu....va Solo abbonati
Casa di Produzione	P....ck An.....on S...io Solo abbonati
Music Partner	Un.....al M...c Solo abbonati
Support organization	U...n ..r ..e pr.....ion .f b...s .f R...ia Solo abbonati
Producer	M..i As....ni Solo abbonati
Music	S...n To....an Solo abbonati
Music	I..n D..n Solo abbonati
Text	I..n D..n Solo abbonati
BBDO Moscow
Executive Creative Director	Alexey Fedorov
Copywriter	Petr Martyuk
Art-director	Alexey Litovka
Managing Director	Natalia Tsyganova
Client Services Director	Alexandr Kuznetsov
Account Director	Anastasia Vikulina
Account Manager	Valentina Zubareva
Producer	Meri Asatiani

Helsingin Sanomat - The Climate Crisis Font

TBWA\ Helsinki

A font that concretizes the speed of climate change.

TBWA\ Helsinki

TBWA\ Helsinki Helsinki, Finlandia

Premi

12163

Questo spot fa parte della collezione ACT Responsible

Marca: Helsingin Sanomat
Paese: Finlandia

Cliente: Helsingin Sanomat

Titolo	The Climate Crisis Font
Agenzia	TBWA\ Helsinki
Campagna	The Climate Crisis Font
Cliente	Helsingin Sanomat
Marca	Helsingin Sanomat
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Data di Prima Diffusione/Publicazione	Solo abbonati
Settore	Solo abbonati
Trama	Solo abbonati
Tipo di Media	Case Study
Lunghezza	65 seconds

WISE - I am a Speaker for 509

BBDO Pakistan

Sharing your story is a brave thing that can set the world on fire with your truth and you never know who needs your light and courage to come forward. Say No to sexual harassment.

Titolo	I am a Speaker for 509
Agenzia	BBDO Pakistan
Campagna	I am a Speaker for 509
Cliente	WISE
Marca	WISE
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Data di Prima Diffusione/Publicazione	Solo abbonati
Settore	Solo abbonati
Trama	Solo abbonati
Tipo di Media	Web Film
Lunghezza	221 seconds
Production Company	The Film House Dubai
Director	Anwar Al Amin