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Best of innovative marketing : May 4, 2022
1
Pilsen Callao - E-nterpreters
Traduction en langage des signes en direct pour les gamers.
| Titolo | E-nterpreters |
| Agenzia | Fahrenheit DDB |
| Campagna | E-nterpreters |
| Cliente | Backus |
| Marca | Pilsen Callao |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Filosofia | Solo abbonati |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Partner / Chief Creative Officer | R....do Ch....ck Solo abbonati |
| Partner/Dir. General Brand Director | A....to G....et Solo abbonati |
| Executive Creative Director | S...io F...co Solo abbonati |
| Creative Director | A..o S...a Solo abbonati |
| Creative Director | R..y C....es Solo abbonati |
| Account Director | Fi....la E...jo Solo abbonati |
| Account Supervisor | S...ra A...ro Solo abbonati |
| Account Executive | R...na P..o Solo abbonati |
| Account Executive | C....ia O...a Solo abbonati |
| VP Marketing | A...ro .e L..a Solo abbonati |
| Advertising Manager | C...en M...�a Be......lor Solo abbonati |
| Advertising Manager | D...el Vi....án Solo abbonati |
| Advertising Manager | A...ea R..z Solo abbonati |
| Casa di Produzione | Ka....;O F...s Solo abbonati |
| Director | G....mo Co....la Solo abbonati |
| Post Produzione | N...vo S...io Solo abbonati |
| Colorist | D...el Ca....én Solo abbonati |
| Animator - Animation | H...r Va.....res Solo abbonati |
| Post Produzione | O....do Mo....far Solo abbonati |
| Online Artist | Fe....do L...ez Solo abbonati |
| Executive Post Producer | A...ea .e .a T...e Solo abbonati |
| Production Manager | S...ia Ka....to Solo abbonati |
| Assistant Director | Cam.......gaspi Solo abbonati |
| Casa di Produzione | ..s Ja....es Solo abbonati |
| Production Coordinator | Me....es Be....pi Solo abbonati |
| Agency Producer | Ga....la C...vez Solo abbonati |
| Production Manager | V....sa D..az Solo abbonati |
| Executive Producer | A...hú R...do Solo abbonati |
| Executive Producer | L....na Ca....es Solo abbonati |
| Executive Producer | M...r G....za Solo abbonati |
| Innovation Manager | A...ea Co....to Solo abbonati |
| Sound | S...o Solo abbonati |
| Planning Director | Gi....na L..o Solo abbonati |
| Director of Brand Strategy | J..e Ro.....ez Solo abbonati |
| Senior Planner | Jo....an J...bs Solo abbonati |
| Planning Team | R....de V..a M....ño Solo abbonati |
| Social Media Manager | L..s A...so Mo.....nos Solo abbonati |
| Community Manager | Al.....ro L...te Solo abbonati |
| Art Director | C...os Hil......ndt Solo abbonati |
| Direttore della fotografia | R...o R...s Solo abbonati |
| Senior Creative Copywriter | K...y Q...oz Solo abbonati |
| Technology Developement | C...ys .D Solo abbonati |
| Development | T...he Solo abbonati |
| PR Agency | N....r6 Solo abbonati |
2
Amazon Prime Video - Staraoke
Un karaoké nocturne avec une armée de drones.
| Titolo | Staraoke |
| Agenzia | Ogilvy Italy |
| Campagna | Staraoke |
| Cliente | Amazon Prime Video |
| Marca | Amazon Prime Video |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Filosofia | Solo abbonati |
| Problema | Solo abbonati |
| Risultato | Solo abbonati |
| Tipo di Media | Eventi |
| Lunghezza | |
| Colonna sonora | Solo abbonati |
| Chief Creative Officer | Gi....pe Mas......teo Solo abbonati |
| Creative Director | L....ia F....ia Solo abbonati |
| Creative Director | Fr.....co B...le Solo abbonati |
| Senior Art Director | S....no S...o Solo abbonati |
| Senior Copywriter | A....io M...a Solo abbonati |
| Client Services Director | C....io G...di Solo abbonati |
| Account Supervisor | El....ra Gu....in Solo abbonati |
| Account Junior | M....la G....zo Solo abbonati |
| Head of TV production | M...na M....ni Solo abbonati |
| Creative Producer T3KNE | Le....do Ba.....hi Solo abbonati |
| Head of Production T3KNE | Va.....na Ca.....se Solo abbonati |
| Project Manager Artech FX | L..a T....no Solo abbonati |
| Drones Choregrapher Dronisos | P...re M...ud Solo abbonati |
| Drones Coreographer - Dronisos | C....ie P...el Solo abbonati |
| Show Manager - Dronisos | G..�l Fo....er Solo abbonati |
| drones shoot | S....rs D...e Solo abbonati |
| On site shoot and Editing | M...id M....le Lu....si Solo abbonati |
3
Soixante Circuits - IRL Trashcan
Comment visualiser sa pollution numérique.
| Titolo | IRL Trashcan |
| Agenzia | BETC Paris |
| Campagna | IRL Trashcan |
| Cliente | Soixante Circuits |
| Marca | Soixante Circuits |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Problema | Solo abbonati |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Più informazioni | Solo abbonati |
| Advertising Manager | G....el De....re Solo abbonati |
| Advertising Manager | K...n M....ot Solo abbonati |
| Account Manager | C....ent S....nt Solo abbonati |
| Account Manager | H..o G....ia Solo abbonati |
| Executive Creative Director | R..mi B....et Solo abbonati |
| Executive Creative Director | Al.....ir MacG........stie Solo abbonati |
| Art Director | J...en L....re Solo abbonati |
| Copywriter | D...d C....�se Solo abbonati |
| Copywriter | A...n G...ée Solo abbonati |
| Strategic Planner | H..o G....ia Solo abbonati |
| Agency Producer | T...uy D....ne Solo abbonati |
| Agency Producer | F...x V....op Solo abbonati |
| Director | J...s V....op Solo abbonati |
4
Ultima - Ultima Mini. For small dogs full of energy.
Un chien qui court après le ballon autour des stades.
| Titolo | Ultima Mini. For small dogs full of energy. |
| Agenzia | Havas Milan |
| Campagna | Neverending Chase |
| Cliente | Ultima Affinity |
| Marca | Ultima |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Filosofia | Solo abbonati |
| Problema | Solo abbonati |
| Tipo di Media | Esterna |
| Lunghezza | |
| Market | Solo abbonati |
| Chief Creative Officer | Lu.....dro ..l G...o Solo abbonati |
| Deputy Executive Creative Director | Au.....no F....na Solo abbonati |
| Deputy Executive Creative Director | B...o Vo.....el Solo abbonati |
| Account Director | E...a P...i Solo abbonati |
| Assistant Account Executive | C...ra P...za Solo abbonati |
| Agency Producer | Mar........elmo Z....ni Solo abbonati |
| Casa di Produzione | H...S M...n Solo abbonati |
| 3D Modeler | S...IO C...SA Solo abbonati |
5
STC - Meet Sarha
L'expérience ultime pour prouver la puissance de ce réseau mobile : une caméra, un chameau et le désert.
| Titolo | Meet Sarha |
| Brief | stc has the biggest network and coverage in KSA. But with competitors promising the same, we needed to defend this claim, once and for all. But how can we do that in Saudi Arabia? A country nearly 50% covered by desert, uninhabited, unseen, and unreachable by most? We introduced Sarha, the world’s first content-creating camel. Our relentless powerhouse pushed stc’s network to its limits and unveiled the nation’s unseen wonders to the world. We invited over 10 photographers from different parts of the world to shoot remotely and go places where no one has ever been to before. They connected to the solar-powered state-of-the art camera on Sarha's hump, and were able to take full control of the equipment using stc's powerful mobile network. The photos were streamed/uploaded at stable high speeds. An online platform and Instagram page for Sarha displayed the gallery and the data captured. As well, released the first outdoor gallery and book by a mammal. The camel had her own AR Snapchat lens too. Sarha still roams around today, inviting photographers worldwide to challenge stc’s network and embark on a journey of discovery. |
| Agenzia | VML Riyadh (Wunderman Thompson) |
| Campagna | Meet Sarha |
| Cliente | Saudi Telecom Company |
| Marca | STC |
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| Posted | Novembre 2021 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Case Study |
| Chief Creative Officer | C...ic H...ad Solo abbonati |
| Executive Creative Director | R...an A..n Solo abbonati |
| Creative Director | F...s G....am Solo abbonati |
| Associate Creative Director | A...d S...aa Solo abbonati |
| Art Director | B...ar Da....eh Solo abbonati |
| Art Director | R...n B...i Solo abbonati |
| Copywriter | A....ud A....af Solo abbonati |
| Business Director | ..d H...ad Solo abbonati |
| Account Director | R...e H....un Solo abbonati |
| Senior Account Manager | J...ph E...ge Solo abbonati |
| Agency Producer | W..l Al....ni Solo abbonati |
| Chief Data Officer | J...n C...el Solo abbonati |
| Experience Technology Director | S...n H...on Solo abbonati |
| Creative Director | M..t G....re Solo abbonati |
| Experience Technology Director | M..t G....re Solo abbonati |
| GM Marcom Consumer | F...al O...an A...ad Solo abbonati |
| Digital Media Director | Ab....ah Al....bi Solo abbonati |
| Digital Media Manager | H...em A....as Solo abbonati |
| Digital Media Specialist | A..s Al....ir Solo abbonati |
| Executive Producer | G...ge G...a Solo abbonati |
| Production Company Producer | M...e J...e M...em Solo abbonati |
| Production Company Producer | H...a K...ed Solo abbonati |
| Direttore della fotografia | D...o C....as Solo abbonati |
| Direttore della fotografia | Al.....ne E...wi Solo abbonati |
| Film Editor | ..e A..a Solo abbonati |
| Music Composer | P...r A..a Solo abbonati |
| Colorist | S...an K..g Solo abbonati |
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