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Best of marketing innovation : Jan 25, 2023
1
Symprove - Mega Mix Master
Syprove’s hilarious new spot is a spoof on social media wellness videos and influencer products. Sharing this innovative style of marketing, Syprove’s spot promoted gut health tips backed by science.
| Titolo | Mega Mix Master |
| Agenzia | Lucky Generals |
| Campagna | Mega Mix Master |
| Cliente | Symprove |
| Marca | Symprove |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Web Film |
| Lunghezza | |
2
Tiger Beer - Stop for a Bolder Tomorrow
Tiger Beer’s new spot brings together multiple mediums to share their message with Gen Z and Millennials. Using a flash mob, Tiger Beer tells Gen Z and Millennials to slow down, stop, and celebrate their achievements during the Lunar New Year.
| Titolo | Stop for a Bolder Tomorrow |
| Agenzia | Le Pub APAC |
| Campagna | A Bolder Tomorrow |
| Cliente | Heineken |
| Marca | Tiger Beer |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Ambient |
| Lunghezza | |
| Advertising Manager | S..n O�.....nell Solo abbonati |
| Executive Creative Director | C...l L...s Solo abbonati |
| Casa di Produzione | A...e F...es Solo abbonati |
| Director | F...pe M...ur Solo abbonati |
| Advertising Manager | M....sa T..h Solo abbonati |
| Advertising Manager | W...em ..n ..n Wi.....rt Solo abbonati |
| Global CEO/CCO | B...o Be....li Solo abbonati |
| Global Chief Strategic Officer | B..a Z....nn Solo abbonati |
| Creative Director | He....ue Z....li Solo abbonati |
| Creative Director | I..n L..s Solo abbonati |
| Associate Creative Director | D...o B....za Solo abbonati |
| Associate Creative Director | He....ue L....ha Solo abbonati |
| Senior Project Manager | S...om W..g Solo abbonati |
| Agency Executive Producer | D...el .o Solo abbonati |
| Chief of Creative Strategy | B....da G...n Solo abbonati |
| Planning Director | P...a Al.....er Solo abbonati |
| General Manager | H..h K....en Solo abbonati |
| Business Director | An....na ..n Solo abbonati |
| Account Director | L..s K..o Solo abbonati |
| Senior Account Manager | V....sa ..u Solo abbonati |
| Direttore della fotografia | D...o Ro.....att Solo abbonati |
| Production Designer | A...es Z...a Solo abbonati |
| 1st AD | Mi....le L...y Solo abbonati |
| Executive Producer | ..l T....no Solo abbonati |
| Offline Editor | ..n A....am Solo abbonati |
| Audio Post Production | Mas......sic Solo abbonati |
| Audio Executive Producer | D...y P....ra Solo abbonati |
| Audio Junior Producer | S...yl ..m Solo abbonati |
| Original Composition Composer | M...h F....as Solo abbonati |
| Music ECD | L....ay J...n Solo abbonati |
| Sound Designer Engineer | D...an E....rk Solo abbonati |
| Post Produzione | R....go Az....ja Solo abbonati |
| Post Produzione | R...ta D...em Solo abbonati |
| Post Produzione | V...oo H...e Solo abbonati |
| Color Grade Artist | O...r J...or Solo abbonati |
| Post Produzione | Kr.....rkz Si.....re Solo abbonati |
| Executive Post Producer | B....rd ..y Solo abbonati |
| VFX Supervisor | K..r S..e ..k Solo abbonati |
| Offline Editor | Y..g Solo abbonati |
| Online Support | L...g B..g ..e Solo abbonati |
| PR Agency | ..L Solo abbonati |
| Managing Director, PR | J...na ..g Solo abbonati |
| Associate Director, PR | D..a S..m Solo abbonati |
| Senior Associate, PR | J...nn C..n Solo abbonati |
| Associate-in-training, PR | I..a M...th Solo abbonati |
| Casa di Produzione | ..e . F..m Solo abbonati |
| Executive Producer | A....ea B...h Solo abbonati |
| Director | ..n Y..g Solo abbonati |
| Direttore della fotografia | J..n .i .n Solo abbonati |
| Producer | C..l S....an Solo abbonati |
| Assistant Producer | R...el M...e Solo abbonati |
| Production Manager | T....ce ..n Solo abbonati |
| Camera Operator | D..n H..g Solo abbonati |
| Camera Operator | G..y ..m Solo abbonati |
| 1st AC | M....ew C...g Solo abbonati |
| 2nd AC | F...a W..g Solo abbonati |
| Data Wrangler | M...s ..i Solo abbonati |
| Location Manager | Z...d Z...er Solo abbonati |
| Prop Master | G...e ..h Solo abbonati |
| Art Assistant | G...ie ..h Solo abbonati |
| Costume | C..o C..u ..n Solo abbonati |
| Wardrobe Assistant | J....ca K..r Solo abbonati |
| Casting Director | V...an P..a Solo abbonati |
| Hair and Makeup | D...ie S..h Solo abbonati |
| Hair / Makeup Assistant | H...l ..n Solo abbonati |
| Production Coordinator | T..n K...s Solo abbonati |
| Production Runner | M....ad F..z ..n A...l R...m Solo abbonati |
| Production Assistant | I...ad ..n Ng....un Solo abbonati |
| Production Assistant | X..a ..k Solo abbonati |
| Production Assistant | ..s K...m Solo abbonati |
| Production Assistant | Mu....ad F....us Solo abbonati |
| Production Assistant | G...e Z...g Solo abbonati |
3
Philadelphia Cream Cheese - A Little Taste Of Hell
Philadelphia Cream Cheese brought the heat with their new spot. Merging social media’s reactions to their new “World’s Hottest Cream Cheese” in witty contrast to their original.
| Titolo | A Little Taste Of Hell |
| Agenzia | Rethink Communications Inc. |
| Campagna | A Little Taste Of Hell |
| Cliente | Kraft Heinz |
| Marca | Philadelphia Cream Cheese |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Music / Sound Design | Vapor Music Group |
| Chief Creative Officer | A...n St....an Solo abbonati |
| Chief Strategy Officer | S..n Mc....ld Solo abbonati |
| Chief Creative Officer | M..e D....ck Solo abbonati |
| Executive Creative Director | X...er B...s Solo abbonati |
| Head of Art | J..l H...by Solo abbonati |
| Designer | J..e ..m Solo abbonati |
| Art Director | N..k ..h Solo abbonati |
| Copywriter | J...an Da.....ugh Solo abbonati |
| Strategist | J...an M...an Solo abbonati |
| Strategist | T...i S..r Solo abbonati |
| Strategist | S...y R..s Solo abbonati |
| Producer | T...i W...er Solo abbonati |
| Producer | K..e S....er Solo abbonati |
| Producer | T..d Ha....on Solo abbonati |
| Producer | S...by Sp.....an Solo abbonati |
| Producer | S....er .. Ho....on Solo abbonati |
| Producer | N...ne Ar....an Solo abbonati |
| Photographer | D..e T...n Solo abbonati |
| Artist | M..e Ha.....hs Solo abbonati |
| Account Management | J...e Su.....and Solo abbonati |
| Account Management | J...na O....ak Solo abbonati |
| Account Management | M...ca .a Solo abbonati |
| Account Management | ..y Gr.....oon Solo abbonati |
| Account Management | ..i .e B...n K..s Solo abbonati |
| Account Management | M....lm D....za Solo abbonati |
| Account Management | M....an Si.....ar Solo abbonati |
| Account Management | N..a Er......gic Solo abbonati |
| Editor | S....en P...er Solo abbonati |
| PR Agency | M...le C...d Solo abbonati |
4
Dogs Trust - Ground Dog Day
Dogs Trust’s spot highlights the love that owners have for their dogs. Showing the difference, a dog makes in their owner’s lives, to bring attention to the 1,000 people who give up their dog every week and sharing the help they can provide.
| Titolo | Ground Dog Day |
| Agenzia | VCCP |
| Campagna | A dog is for life |
| Cliente | Dogs Trust |
| Marca | Dogs Trust |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Televisione |
| Lunghezza | |
5
ABAAD MENA - Dirty Laundry
In a powerful new spot, ABAAD MENA incorporates beautiful poetry to share the important stories of sexual abuse survivors in Lebanon. This spot calls out these crimes in Lebanon in an innovative way.
| Titolo | Dirty Laundry |
| Agenzia | H&C Leo Burnett Beirut |
| Campagna | Dirty Laundry |
| Cliente | ABAAD |
| Marca | ABAAD MENA |
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| Tipo di Media | Web Film |
| Lunghezza | |
EDITOR'S PICK
+1
McDonald's - Deals Stuck in Time
McDonald’s new spot shows off how they refuse to let inflation drive up their prices. Sharing Google’s street view from 2009, where their prices are exactly the same.
| Titolo | Deals Stuck in Time |
| Agenzia | Nord DDB STO |
| Campagna | Deals Stuck in Time |
| Cliente | McDonald's |
| Marca | McDonald's |
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| Tipo di Media | Case Study |
| Lunghezza | |
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