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Best of marketing innovation : Oct 15, 2018
1
Tanqueray - Tanqueray / Pantone · Case Innovación
Pantone is the special color of Seville.
| Titolo | Tanqueray / Pantone · Case Innovación |
| Agenzia | dommo |
| Campagna | Tanqueray / Pantone · Case Innovación |
| Cliente | Diageo |
| Marca | Tanqueray |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
2
Costa Cruises - The Human Driven CRM
From one to many to one to one.
| Titolo | The Human Driven CRM |
| Agenzia | VML Italia |
| Campagna | The Human Driven CRM |
| Cliente | Costa Cruises |
| Marca | Costa Cruises |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Interattivo |
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3
Breezometer - Toxic Toby
Toxic Toby automatically tweets the data to local MPs
| Titolo | Toxic Toby |
| Brief | Air pollution leads to 9400 premature deaths every year in London. BreezoMeter, a company that monitors air quality, wanted to use its hyper-local, real-time data to shine a light on this deadly problem and raise awareness of its brand. So the agency re-purposed the typical roadside memorial of a teddy bear to bring the issue to life. Powered by live air quality data, Toby coughed when pollution was high. The higher the pollution level, the more he coughed. Every cough generated a tweet sent directly to a local member of parliament. |
| Agenzia | McCann London |
| Campagna | Toxic Toby |
| Cliente | Breezometer |
| Marca | Breezometer |
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| Posted | Settembre 2018 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
| Creative Team | J...s C...by Solo abbonati |
| Creative Team | W....am C...am Solo abbonati |
| President & Chief Creative Officer | ..b D...al Solo abbonati |
| Executive Creative Director | S...iv M...ry Solo abbonati |
| President & Chief Creative Officer | La....ce T....on Solo abbonati |
| Executive Creative Director | J...e M...z Solo abbonati |
| Copywriter | J...s C...by Solo abbonati |
| Art Director | W....am C...am Solo abbonati |
| Head of Business Development | El.....th Be.....in Solo abbonati |
| Senior Account Manager | R...n L...i Solo abbonati |
| Comms Strategy Partner | N..k Ka....gh Solo abbonati |
| Communications Director | K...a E...la Solo abbonati |
| Chief Production Officer | S...io L...z Solo abbonati |
| Executive Producer | Z..a B....ur Solo abbonati |
| Agency Producer | D...an G...es Solo abbonati |
| Business Affairs | Ni....as Mu....ge Solo abbonati |
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| Editor | F...k H...is Solo abbonati |
| Sound Engineer | G....le H..l Solo abbonati |
| Planning Team | T..a He.....on Solo abbonati |
| Project Manager | P..l Gi.....ie Solo abbonati |
| Business Director | D...d S...h Solo abbonati |
| Senior Interface Developer | A..x H....ty Solo abbonati |
4
American Swiss - Drop The Hint
Bring your boyfriend to his knee.
We are sorry, but this ad is not available in the Creative Library
| Titolo | Drop The Hint |
| Agenzia | VML |
| Campagna | Drop The Hint |
| Cliente | American Swiss |
| Marca | American Swiss |
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| Posted | Agosto 2018 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Filosofia | Solo abbonati |
| Risultato | Solo abbonati |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Chief Creative Officer | J...n Xe.....los Solo abbonati |
| Chief Creative Officer | R..n M....us Solo abbonati |
| Creative Director | A..m Wh.....use Solo abbonati |
| Creative Director | A...n H...is Solo abbonati |
| Writer | A...n H...is Solo abbonati |
| Lead Designer | E...t L..s Solo abbonati |
| Graphic Designer | Vi....ia P...r Solo abbonati |
| Graphic Designer | N...le D...on Solo abbonati |
| Editor | C...os F...er Solo abbonati |
| Media Strategist | M....ew A...ld Solo abbonati |
| Data Team Leader | ..n C...sy Solo abbonati |
| Digital Media Campaign Manager | Kh.....ile Ma....za Solo abbonati |
| Paid Search Specialist | M...on At.....ry Solo abbonati |
| Data Analyst | T...n .e K..k Solo abbonati |
| Digital Media Strategist | J..n R...er Solo abbonati |
| Art Director | D..i Me....in Solo abbonati |
| Copywriter | ..s H...en Solo abbonati |
| Senior Project Manager | H...i T...tz Solo abbonati |
| Account Director | T...a H...k Solo abbonati |
| Global Chief Creative Officer | D...i Va....en Solo abbonati |
| Chief Creative Officer, EMEA | Jason Xenopoulos |
| Chief Creative Officer | Ryan McManus |
| Creative Director, Art Director | Adam Whitehouse |
| Creative Director, Writer | Aaron Harris |
| Lead Designer | Ernst Lass |
| Graphic Designer | Victoria Peter |
| Graphic Designer | Nicole Dalton |
| Editor | Carlos Feyder |
| Media Strategist | Matthew Arnold |
| Data Team Leader | Don Clansy |
| Digital Media Campaign Manager | Khanyisile Madikiza |
| Paid Search Specialist | Mayson Atterbury |
| Data Analyst | Tiaan De Kock |
| Digital Media Strategist | Jean Rimmer |
| Art Director | Dani Meneghin |
| Copywriter | Nas Hoosen |
| Senior Project Manager | Heidi Thietz |
| Account Director | Tanya Horak |
| Client | Keshia Solomons |
| Client | Janine van Rensburg |
| Client | Zimbini Peffer |
| Client | Jacqui OâConnor |
| Client | Lee Reitz |
| Global Chief Creative Officer | Debbi Vandeven |
| Entrant Company | VML SOUTH AFRICA |
| Idea Creation | VML SOUTH AFRICA |
| Production | VML SOUTH AFRICA |
| Production | JANE SAYS DESIGN |
5
MGM Grand Hotel & Casino - Play MGM
Real Vegas gambling, online in Jersey.
| Titolo | Play MGM |
| Agenzia | Publicis Sapient |
| Campagna | Play MGM |
| Cliente | MGM Grand Hotel & Casino |
| Marca | MGM Grand Hotel & Casino |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
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| Tipo di Media | Case Study |
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EDITOR'S PICK
+1
Tesco - Unforgettable Bag
Re-use this bag. Saves you money. Saves our ocean.
| Titolo | Unforgettable Bag |
| Agenzia | Grey Worldwide |
| Campagna | Unforgettable Bag |
| Cliente | Tesco |
| Marca | Tesco |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Web Film |
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| Executive Creative Director | G...am D..w Solo abbonati |
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| Designer | R...e K..r Solo abbonati |
| Copywriter | ..n .i Solo abbonati |
| Copywriter | S....ni K....ah Solo abbonati |
| Account Director | K....en L...g Solo abbonati |
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| Regional Director PR | H..a Q....hi Solo abbonati |
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