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The best ad campaigns in health and beauty categories this month from around the world : Dec 14, 2022
1
L'Oréal - Paywall Down (112s)
L'Oréal Paris tears down all paywalls so the entire population would have free access to all stories about harassment in Brazil. This spot won Silver at the 2022 Epica Awards.
| Titolo | Paywall Down (112s) |
| Brief | Paywall Down is an unprecedented action in partnership with the largest communication group in Brazil to take down all paywalls for articles about harassment. Investment in advertising has turned into investment in information.L'Oréal Paris paid to tear down all paywalls so the entire population would have free access to all stories about harassment.Information circulates freely to combat fake news and educate the population against the growing harassment culture in the country.An idea that served Brazil in this context but that can serve the world with different themes. |
| Agenzia | WMcCann |
| Campagna | Paywall Down |
| Cliente | L'Oréal |
| Marca | L'Oréal |
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| Posted | Novembre 2022 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Interattivo |
| Executive Chairman | H..o Ro.....es Solo abbonati |
| Chief Executive Officer (CEO) | A...é F...ça Solo abbonati |
| CCO | M....na .á Solo abbonati |
| Executive VP | M...io B...es Solo abbonati |
| Creative Director | R....do We....an Solo abbonati |
| Associate Creative Director | J..�o R....de Solo abbonati |
| Art Director | B...o M...i Solo abbonati |
| Art Director | ..a R...a Solo abbonati |
| Copywriter | A...ea L...to Solo abbonati |
| Copywriter | Hu....to No....ra Solo abbonati |
| Copywriter | I..r P...es Solo abbonati |
2
Whisper - The Missing Chapter (Film)
Whisper brings to light the lack of period awareness in India and how they want to fix it. At the 2022 Epica Awards, this spot won Gold, Bronze, and the Grand Prix PR.
| Titolo | The Missing Chapter (Film) |
| Brief | We designed a chapter that explains simple biology behind periods. To make the chapter unmissable even in media dark rural areas, we used India’s oldest broadcasting medium – THE WALL ART, for the first time to spread period education.To make sure the chapter was understood easily, we collaborated with local artists from 28 states to create custom hand painted wall art, native to each state’s art style and language.Every wall art was unique and included 3 critical steps – what are periods, how to use a sanitary pad and the importance of school during periods. The missing chapter was put up on school walls and on the way to school, where nobody can miss it.TA: Young girls (aged 12+ years) in media dark rural areas, on the verge of entering puberty and at risk to exit school due lack of period education. |
| Agenzia | Leo Burnett India |
| Campagna | The Missing Chapter |
| Cliente | Procter & Gamble |
| Marca | Whisper |
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| Posted | Novembre 2022 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Case Study |
| CEO and Chief Creative Officer | Ra.....ak ..s Solo abbonati |
| CEO and Chief Strategy Officer | D....aj S...a Solo abbonati |
| National Creative Director | S...in K...le Solo abbonati |
| Executive Creative Director | S...l Ch....rh Solo abbonati |
| Executive Vice President | N...t K...r Solo abbonati |
| Associate Executive Creative Director | G...av K...r Solo abbonati |
| Creative Director | In.....et K...m Solo abbonati |
| Copywriter | K....en Va....ia Solo abbonati |
| Sr. Art Director | R...ja G...ge Solo abbonati |
| Brand Services Partner | A...ea D...za Solo abbonati |
| Brand Services Associate | P...i Ba....al Solo abbonati |
| Associate Vice President | N..r S...a Solo abbonati |
| Brand Strategy Director | A...li K...th Solo abbonati |
| Head of Films department | J....sh M..u Solo abbonati |
| Executive Producer | A..l So....ne Solo abbonati |
| Director | Ak....ha S..a Solo abbonati |
| Casa di Produzione | O....ad F...s Solo abbonati |
3
Sephora - Believe In Your Wish
Sephora’s new spot is full of emotion, bringing hope, love, and joy to everyday life.
| Titolo | Believe In Your Wish |
| Agenzia | BETC Etoile Rouge |
| Campagna | Believe In Your Wish |
| Cliente | Sephora |
| Marca | Sephora |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Televisione |
| Lunghezza | |
| Colonna sonora | Solo abbonati |
| Advertising Manager | S...e L....rd Solo abbonati |
| Advertising Manager | La....ia R....ud Solo abbonati |
| Advertising Manager | B�.....icte Su....te Solo abbonati |
| Advertising Manager | Ti....ne G...in Solo abbonati |
| Advertising Manager | S...ra Sa.....ody Solo abbonati |
| Advertising Manager | J...na R...r Solo abbonati |
| Chief Executive Officer (CEO) | O....er Vi....ux Solo abbonati |
| Account Management | A...e Du.....er Solo abbonati |
| Account Management | E...ie Gr....di Solo abbonati |
| Account Management | Gi.....au F...y Solo abbonati |
| Account Management | Ca....ne Fo....ne Solo abbonati |
| Chief Creative Officer | R..mi B....et Solo abbonati |
| Executive Creative Director | Fl....ce Be.....on Solo abbonati |
| Art Director | Al.....ra Va....el Solo abbonati |
| Copywriter | ..m FR.....NT Solo abbonati |
| Copywriter | S....ne T...y Solo abbonati |
| Copywriter | C...en B...ly Solo abbonati |
| Casa di Produzione | Q..d Pr......ons Solo abbonati |
| Director | D...an Wi....ff Solo abbonati |
4
Kotex Intimus - The first female football referee. LEA
Kotex brings the real-life story of Lea Campos, who struggled to achieve her dream of being a referee due to prejudice related to menstruation.
| Titolo | The first female football referee. LEA |
| Agenzia | Ogilvy Brazil |
| Campagna | Intimus® KOTEX® LEA |
| Cliente | Kimberly-Clark Worldwide, Inc. |
| Marca | Kotex Intimus |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Web Film |
| Lunghezza | |
| Advertising Manager | Ki....ly C...k Solo abbonati |
| Chief Creative Officer | S...gio Mu....ni Solo abbonati |
| Executive Creative Director | S...r Me....ta Solo abbonati |
| Creative Team | J..n B...a Solo abbonati |
| Creative Team | Gu.....me P...o Solo abbonati |
| Creative Team | R...el Fi.....edo Solo abbonati |
| Creative Team | W...er Mo.....er Solo abbonati |
| Creative Team | B...o R....ho Solo abbonati |
| Creative Team | F...pe P...s Solo abbonati |
| Creative Team | R....ta Ma.....�es Solo abbonati |
| Creative Team | C..o F...o Solo abbonati |
| Chief Client Officer | D...se C...so Solo abbonati |
| Account Director | L..S P...ua Solo abbonati |
| Client service | M....la M...a Solo abbonati |
| Client service | Y...in M...to Solo abbonati |
| Chief Strategy Officer | T...s F...ão Solo abbonati |
| Account Planner | Fe....da F....io Solo abbonati |
| Supervisor Planning | E...yn Ol....ra Solo abbonati |
| Head of Media | V....sa Gi.....ti Solo abbonati |
| General Media Director | T...go F...az Solo abbonati |
| Media Director | Pa....ia Mo....ro Solo abbonati |
| Media Manager | I...el B....sa Solo abbonati |
| Media Manager | I....ra A....ni Solo abbonati |
| Media Manager | J..�o J...im Solo abbonati |
| Media Manager | N....ia V....ri Solo abbonati |
| Chief Data Officer | V....ne S...na Solo abbonati |
| Data manager | Mi....le L..s Solo abbonati |
| Data Analytics Specialists | A....za Al.....ra Solo abbonati |
| Data Analytics Specialists | M...na Mo....ro Solo abbonati |
| Producer | J....na He.....es Solo abbonati |
| Producer | Fr....ni Sa....go Solo abbonati |
| Producer | St.....ie C...a Solo abbonati |
| Film Maker | Mo.....st Solo abbonati |
| Scene Director | O...ia L..g Solo abbonati |
| Creative Assistant | W...y H...i Solo abbonati |
| Direttore della fotografia | L...ia Ar.....uy Solo abbonati |
| Director Assistant | Em....le Fe....ch Solo abbonati |
| Executive Production | A...l H...l Solo abbonati |
| Executive Production | He....ue Ca.....aes Solo abbonati |
| Executive Production | P...a L...er Solo abbonati |
| Executive Production | W....am ..m Solo abbonati |
| Line Producer | Em....le Fe....ch Solo abbonati |
| Production Coordinator | He....ue Ca.....aes Solo abbonati |
| Director Production | R....ia .e S...i Solo abbonati |
| Line Producer | Jo.....edro M...o Solo abbonati |
| Art Director | M....la M...a Solo abbonati |
| Art Assistant | R....go Ba.....ni Solo abbonati |
| Scene Production | Pau......ipe B....za L...er Solo abbonati |
| Scene Assistant | Fe....da C....ro Solo abbonati |
| Cast Production | D....ah Ca....ho Solo abbonati |
| Costume Designer | M...na Sc....er Solo abbonati |
| Post Production Coordinator | R....go P....te Solo abbonati |
| Post Production Executives | A...é S...a Solo abbonati |
| Post Production Executives | ..a O....ue Solo abbonati |
| Finalization | J...nn M...et . L...s M...ni Solo abbonati |
| Editor | L...s C...ã Solo abbonati |
| Footage | Cl......ino Solo abbonati |
| Post Produzione | S...e G....la Solo abbonati |
| Sound Producer | L...a L...e A...o Solo abbonati |
| Account Manager | D....la C...r Solo abbonati |
| Artistic Direction | Pa....ho Co....ne Solo abbonati |
| Musical Production | Pa....ho Co....ne Solo abbonati |
| Musical Production | D...lo Ba.....co Solo abbonati |
| Finalization | T...io P....ca Solo abbonati |
| Ogilvy PR | Ra....la B...o Solo abbonati |
| Advertising Manager | R....do ..t Solo abbonati |
| Advertising Manager | Mar.......dia T....li Solo abbonati |
| Advertising Manager | M...sa C....sa Solo abbonati |
| Advertising Manager | M....na B....ra Solo abbonati |
| Advertising Manager | A..e R...r Solo abbonati |
| Advertising Manager | P...a F...to Solo abbonati |
| Advertising Manager | D....la G....no Solo abbonati |
5
DocMorris - The Pharmacy - Kettlebell
DocMorris shares the beautiful story of a grandfather changing his life for his grandchild. This spot won 1 silver and 2 bronze awards at the 2022 Epica Awards.
| Titolo | Kettlebell |
| Agenzia | Jung von Matt AG |
| Campagna | Kettlebell |
| Cliente | DocMorris |
| Marca | DocMorris - The Pharmacy |
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| Posted | Novembre 2022 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Web Film |
| Director of Marketing | ..l Pfi......ier Solo abbonati |
| Creative Managing Director | D...te Spe........rens Solo abbonati |
| Creative Director | A..x S...id Solo abbonati |
| Copywriter | Ol....bo Pi....ro Solo abbonati |
| Art Director | I....em G....ib Solo abbonati |
| Project Manager | N....ie M....ns Solo abbonati |
| Project Manager | T...a O...ch Solo abbonati |
| Project Manager | V...or M..é Solo abbonati |
| Agency Producer | D...is W...t Solo abbonati |
| Casa di Produzione | Ma.....ilm G..H . ... .G Solo abbonati |
| Executive Producer | M..c S...ss Solo abbonati |
| Director | S..e So....en Solo abbonati |
| Assistant Director | A..n F...ay Solo abbonati |
| Line Producer | ..m Fr......hal Solo abbonati |
| Direttore della fotografia | F...z L...ig Solo abbonati |
| Music Supervision | Cl....sa B....rt Solo abbonati |
| Music | 2..I M...c G..H Solo abbonati |
| Music Composer | N...an P....tt Solo abbonati |
| Music Composer | S...n H...er Solo abbonati |
| Music Composer | Ch.....an Vo....nde Solo abbonati |
| Director of Marketing | Gil Pfitzenmaier |
| Managing Director Creation | Dörte Spengler-Ahrens |
| Creative Director | Alex Schmid |
| Copywriter | Olasumbo Pinheiro |
| Art Direction | Ibrahem Ghareib |
| Project Management | Natalie Martens, Tasja Oldach, Viktor Mahé |
| Agency Producer | Dennis Wendt |
| Production company | Markenfilm GmbH |
| Executive Producer | Marc Strass |
| Director | Sune Sorensen |
| Assistant director | Alan Finlay |
| Production Assistant | Tim Freudenthal |
| Director of Photography | Franz Lustig |
| Music Supervision | Clarissa Beckert |
| Music | 2WEI Music |
| Music Composer | Nathan Padgett, Simon Heeger, Christian Vorlände |
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