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Best Auto Ads of the Month
1
Citroën ë-C3 - The Revolution
In promotion of the Citroën ë-C3, BETC Paris plays on Marie Antoinette and the French Revolution, creating a chaotic feel through quick moving shots and explosive post-production.
| Titolo | The Revolution |
| Titolo (Lingua Originale) | La Révolution (anglais) |
| Agenzia | BETC Paris |
| Campagna | The Revolution |
| Cliente | Citroën |
| Marca | Citroën ë-C3 |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Slogan | Solo abbonati |
| Slogan (Lingua Originale) | Solo abbonati |
| Trama | Solo abbonati |
| Filosofia (Lingua Originale) | Solo abbonati |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Solo abbonati |
| Colonna sonora | Solo abbonati |
| Advertising Manager | Fe....co G...et Solo abbonati |
| Advertising Manager | F...an Ro.....ez Solo abbonati |
| Advertising Manager | S....in P....di Solo abbonati |
| Advertising Manager | V�.....que .e T...ec Solo abbonati |
| President | Be....le To....no Solo abbonati |
| Account Management | M...i B...li Solo abbonati |
| Account Management | C...é Pi....an Solo abbonati |
| Account Management | A..e D...ux Solo abbonati |
| Account Management | A....lia H...ux Solo abbonati |
| Account Management | Ra.....lle B....rd Solo abbonati |
| Executive Creative Director | St....ane Xi....as Solo abbonati |
| Creative Director | Ni....as B...hi Solo abbonati |
| Copywriter | M..t J...s Solo abbonati |
| Art Director | ..i St.....son Solo abbonati |
| Designer | A....ny T....es Solo abbonati |
| Traffic Creative | K..mi Z...ou Solo abbonati |
| Creative Producer | M....ie D...eu Solo abbonati |
| Post Produzione | Fl....ce De....ge Solo abbonati |
| Strategic Planner | C...é W..n Solo abbonati |
| Strategic Planner | E....ne Av....ng Solo abbonati |
| Casa di Produzione | V..y C....nt Solo abbonati |
| Casa di Produzione | S...k F...s Solo abbonati |
| Director | F....ik B..d Solo abbonati |
| Executive Producer | H...ène S...l Solo abbonati |
| Executive Producer | J...ôme D...s Solo abbonati |
| Producer | A...ia Ri....ds Solo abbonati |
| Line Producer | Cl.....tine T...n Solo abbonati |
| Direttore della fotografia | A...ud P...er Solo abbonati |
| Production Designer | F....of Gr.....öm Solo abbonati |
| Wardrobe / Stylist | Z....fia F....cz Solo abbonati |
| 1st AD | L....te Ko....sey Solo abbonati |
| Production Service Company | L...s Pr.....ion Solo abbonati |
| Post-production Producer | Sa....ne .e M...e Solo abbonati |
| Editor | P...ic R..n Solo abbonati |
| Colorist | Jea......ment S...t Solo abbonati |
| Colorist | Ma....eu T....et Solo abbonati |
| Footage | C....ny . Solo abbonati |
| Music Supervision | A..m Gh....li Solo abbonati |
| Music Edition | Ti.....tto M...c Solo abbonati |
| Music Edition | ..G R...ts Ma.....ent Solo abbonati |
| Music Edition | ..I M...c Pu.....ing Solo abbonati |
| Music Composer | Wo....ng A....us M...rt Solo abbonati |
2
Toyota Camry - Clouds
In their latest installment, Toyota promotes the all new Camry with the help of Conill, playing with lighting to great effect.
| Titolo | Clouds |
| Agenzia | Conill |
| Campagna | Toyota x Alejo |
| Cliente | Toyota |
| Marca | Toyota Camry |
| Posted | Giugno 2024 |
| Settore | Automobili/Motoveicoli |
| Trama | In Conill’s Hispanic creative campaign for the all-new Camry, the vehicle exudes a bold confidence that creates a vibe that can't quite be explained, only felt. Expressed through the tagline, “tiene un no sé qué” (loosely translated as “it’s got that something”), the work resonates with the self-assuredness inherent in Latinos. In "Clouds," directed by Nicolás Méndez, viewers witness the fiery glow of the Camry piercing through the early morning fog. The blast of light transforms the landscape and stirs the city awake, culminating in the driver emerging confidently, ready to take on the day. To make a genuine cultural connection with a youthful Latino audience, Conill and Toyota took a wildly different approach to something quite common – the auto review. In a content creation twist, Conill commissioned an adaptation of an original song exclusively for Toyota, transforming a typical car review into a melodic masterpiece. The concept merges the allure of the Camry with a captivating rhythm, offering viewers a fresh and engaging way to experience the vehicle. Rising Latino music artist Alejo performs the song, serenading audiences with his melodious review that highlights the performance and sporty design of the all-new Camry. Clips of the full video will debut on Toyota Latino Facebook and Instagram pages starting June 3. Two additional :15-second digital commercials round out the campaign, showcasing the Camry's racing-inspired features and new panoramic moonroof. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Colonna sonora | "Tiene Un No Sé Qué" |
| Director | Nicolás Méndez |
3
Nissan Patrol - A league of its own!
TBWA\RAAD and Nissan show that practice makes perfect, but relaxation is key.
| Titolo | A league of its own! |
| Agenzia | TBWA\RAAD |
| Campagna | A League of its Own. |
| Cliente | Nissan Motor Corp. |
| Marca | Nissan Patrol |
| Posted | Mag 2024 |
| Settore | Automobili/Motoveicoli |
| Tipo di Media | Televisione |
| Lunghezza | |
| Chief Creative Officer | Walid Kanaan |
| Creative Director | Sumanth Wilkins |
| Performance | Parabella Executive |
| Executive Creative Director | Frederico Roberto |
| Head of Content | Tony Kayouka |
| Director of Communications | Romy Abdelnour |
| Managing Director | Wassim Abi Salloum |
| Content Creator | Ameer Hamza |
| Corporate Communications | Lea Moufarej |
| Senior Director | Hassan Abbas |
| Account Director | Elie Naaman |
| Associate Director | Afaf Zaher |
| Media Manager | Essa Salama |
| Account Manager | Marah Ghadban |
| Social Media Manager | Ghalia Al Saheb |
| Manager | Faten Rayess |
| Senior Executive Planning | Andy Hanna |
| Production | Ariss Brothers |
4
Alpine - Alpine A 290
In this spot, Havas Paris promotes the Alpine A 290 utilizing futuristic imagery to accentuate the car's flashy features.
| Titolo | Alpine A 290 |
| Agenzia | Havas Paris |
| Campagna | Alpine A 290 |
| Cliente | Alpine |
| Marca | Alpine |
| Data di Prima Diffusione/Publicazione | 2024 / 6 |
| Settore | Automobili/Motoveicoli |
| Trama | Imaginé comme une ode à la légèreté, le film repose sur un concept de prise de vue unique où la caméra vole tel un flocon de neige, pour donner au spectateur une sensation de liberté, de légèreté, d’adrénaline et de frissons. À l’image de la voiture, la nouvelle campagne est électrisante, énergique et cinématographique : tous les angles de la voiture sont explorés tandis que les spectateurs sont emmenés dans un voyage sans couture et hors du commun, guidés par les émotions plutôt que par une intrigue traditionnelle. Profondément ancrée dans son héritage français et sur fond bleu électrique - couleur emblématique d'Alpine, la campagne présente des combinaisons de couleurs uniques qui invitent le spectateur dans un autre monde tout en restant ancré dans la réalité. |
| Filosofia | À l’occasion de la légendaire course d’endurance des 24h du Mans, Alpine a présenté au monde l’A290 - premier modèle de son « Dream Garage » et nouvelle génération 100% électrique. Cette nouvelle citadine sportive, concentre dans un gabarit de citadine sportive les sensations si appréciées de l’iconique A110. Agile, élégante, fidèle à l'esprit racing de la marque, l'A290 représente un véritable tournant pour Alpine avec l'ambition de captiver une nouvelle génération : une ambition retranscrite dans un film avant-gardiste, qui vise à toucher un public plus large, à l’heure où les sportives électriques sont en plein essor. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Advertising Manager | Antonino Labate |
| Advertising Manager | Olivier Camus |
| Advertising Manager | Patrick Fourniol |
| Advertising Manager | Xavier Braun |
| Advertising Manager | Cécile Ousset |
| Advertising Manager | Arnaud Belloni |
| Advertising Manager | Alexandra Madiot-Gasse |
| Agency Producer | Guillaume Delmas |
| Account Management | Séverine Autret |
| Account Management | Dimitri Boudnikoff |
| Account Management | Clarisse Artore |
| Account Management | Sylvia Guenot |
| Account Management | Diego Saez Meretta |
| Creative Director | 10toTokyo |
| Production | Phantasm |
| Direction | Anton Tammi |
| Post Production | Mirage |
| Post Production | Maxime Dabel |
| Post Production | Maxime Caro |
| Post Production | Arthur Paux |
| Producer | Anthony Bargis |
| Producer | Erik Hanriksson |
| Producer | Tom Bertrand |
| Sound Production | POP (Prose On Pixels) |
| Sound Production | Hercules HRCLS |
| Audio Engineer | Ivan Jovanovic |
| Sound Designer | Akseli Soini |
| Sound Design Company | El Camino Helsinki |
| Music | Justice |
| Mixer | Etienne Espannet |
| Mixer | Gaelle Senn |
| Music Supervision | Ivan Jovanovic |
| Music Supervision | Adrien Alexandre |
| Music Supervision | Ela Tengirse |
5
Lexus - WOW
Lexus boasts not only premium design and performance, but an impressive 15 year warranty, as conveyed in this installment out of Burns The Agency.
| Titolo | WOW |
| Agenzia | Burns The Agency |
| Campagna | WOW |
| Cliente | Toyota Motor Corporation |
| Marca | Lexus |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Filosofia | Solo abbonati |
| Tipo di Media | Televisione |
| Lunghezza | |
| Advertising Manager | L...a D..ez P....ón Solo abbonati |
| Advertising Manager | A....io G...ía Solo abbonati |
| General direction | C...a Al.....er M....re Solo abbonati |
| General direction | R...el S...�n Solo abbonati |
| Executive Creative Director | P...o M...id Solo abbonati |
| Executive Creative Director | P...o S....as Solo abbonati |
| Creative Team | ..a G...ía Solo abbonati |
| Creative Team | I...e B...co Solo abbonati |
| Content Supervisor | J..n Ro.....uez Solo abbonati |
| Strategy Director | S...na Ou....ño Solo abbonati |
| Strategist | A....io M....uez Solo abbonati |
| Account Director | A..da Z...o Solo abbonati |
| Account Management | L...a L...da Solo abbonati |
| Communications | J...�s Gar......isco Solo abbonati |
| Casa di Produzione | C....al F...s S...n Solo abbonati |
| Director | R....go G...ía S..z Solo abbonati |
| Executive Producer | F..r .. V...ez Solo abbonati |
| Executive Producer | R..l G...ía Solo abbonati |
| Direttore della fotografia | G...an L....rs Solo abbonati |
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