Swedish Cancer Society - "Together against cancer"

King

King Stockholm, Svezia

4823

Questo spot fa parte della collezione ACT Responsible

Marca: Swedish Cancer Society
Paese: Svezia

Cliente: Cancerfonden

Titolo	Together against cancer
Brief	This campaign highlights the fact that: one in three persons get cancer. But everyone suffers. Instead of just collecting donations, this Christmas campaign sought to sell Sweden cancer Soceity’s own New Year’s Lanterns in benefit of cancer research. A beautiful and personal alternative to fireworks. A special Swedish version of “Auld Lang Syne” was written for the film by one of Sweden’s most loved sing & songwriter, Anna Ternheim. Every time the song was played on Spotyfi or similar audio players, money went to cancer research. The song reached top 5 on viral tracks on Spotyfi and was picked up by radio stations.People were invited to share the moment they light their New year’s lanterns on #togetheragainstcancer and it became a powerful manifestation in support of the war against cancer.On the 8th of December, the 40 000 lanterns were all sold out, before the campaign even peaked.
Agenzia	King
Campagna	Together against cancer
Cliente	Cancerfonden
Marca	Swedish Cancer Society
Posted	Gennaio 2019
Settore	Istituzioni/Associazioni
Trama	The Swedish Cancer Society is an independent non-profit organization with the vision of finding cures for cancer.
Tipo di Media	Televisione e Cinema
Creative Director	Frank Hollingworth
Copywriter	Pontus Ekström
Art Director	Lotta Ågerup
Account Supervisor	Sunit Mehrotra
Account Planner	Per Wilson
Account Director	Pernilla Berg
Account Manager	Lena Ivarsson
Advertiser's Supervisor	Ulrika Svensson
Music	Anna Ternheim
Casa di Produzione	Ned Newland
Director	Sheila Johansson
Production Company Producer	Nathalie Cohen
Photographer	Paul Ozgur
Agency Producer	Markus Ahlm
Grading/Online	Max Strömberg
Sound Design Company	Martin Mighetto
Sound Design Company	Ellinor Nilsson
Post Produzione	Chimney Group Singapore