| Titolo | The new national jersey |
| Agenzia | King |
| Campagna | The new national jersey |
| Cliente | ICA |
| Marca | ICA |
| Posted | Novembre 2018 |
| Settore | Negozi al dettaglio di prossimita' |
| Trama | On the back of the players:Celery sticksPizza with kebabPotato saladHeader and body copyProud sponsor to this year’s football championshipWe have great prices on everything you may need to enjoy the matches this summer. Welcome to ICA – sponsor to the Swedish national football team.Explanation:Sweden’s biggest chain food store ICA is a sponsor of the Swedish national football team. During this year’s World Cup they had great prices on products people could eat while watching the games. This print was a way of showing both things. |
| Tipo di Media | Poster |
| Account Supervisor | Sunit Mehrotra |
| Creative Director | Frank Hollingworth |
| Project Manager | Peter Preisler |
| Production Manager | Anna Sjöberg |
| Art Director | Emelie Jinhee Johnsson |
| Copywriter | Christoffer Dymling |
| Digital Director | Johan Tesch |
| Graphic Designer | Calle Cassel |
| Photographer | Eva Edsjö |
| Marketing Manager | Mats Liedholm |
| Campaign Manager | Peter L Svensson |
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