Vodafone - "GigaHome"

Grey London

Grey London London, Regno Unito

2734

Marca: Vodafone
Paese: Regno Unito

Cliente: Vodafone

Titolo	GigaHome
Agenzia	Grey London
Campagna	GigaHome
Cliente	Vodafone
Marca	Vodafone
Data di Prima Diffusione/Publicazione	2022 / 10
Settore	Apparecchi telefonici
Filosofia	Vodafone Ireland and Grey London have created a new multi-platform campaign to launch its new connected home product, Vodafone GigaHome, into the Irish market. Combining Super Wi-Fi, Always Connected, and Secure Net, it offers customers the best in-home connectivity on the market. The TTL campaign will run across TV, VOD, out-of-home, radio, social and digital for 6 weeks from 3rd October and will celebrate the connections we can always rely on, even in our time of need, just like Vodafone GigaHome. The TV execution introduces us to a family, with separated parents who remain united in co-parenting their teenage daughter. We follow the family’s daily routine, which includes the Dad picking up his daughter for school every morning, come rain or shine. It's clear throughout the spot how reliable he is to his family, but the extent of his dependability is really demonstrated when his daughter least expects it as she struggles through a break-up. Aimed at families with older children, heavy broadband users and multi-device households, the campaign creative uses the everyday life of Dad and daughter to highlight the benefits of the GigaHome product – enhanced coverage, connection and protection. Through Super Wi-Fi, it delivers reliable coverage to every corner of your home and offers Wi-Fi calling and a support team of Wi-Fi experts, while Always Connected provides automatic network-switching from broadband to mobile, keeping you seamlessly connected. Safety and security are provided through Secure Net, Vodafone’s recently launched digital protection product, which aims to improve security, and encourage families to use the internet with confidence, as well as offering parental controls. The TV execution was shot by renowned director James Rouse at Biscuit Films. It is his second campaign for Vodafone, having made the TV work for the launch of Secure Net in the summer. Irish actor Killian Scott continues as brand VO.
Tipo di Media	Televisione
Lunghezza	60 seconds
Casa di Produzione	Biscuit Filmworks UK
Music	SIREN
Sound Production	Factory Studios
Advertising Manager	Orla Nagle
Advertising Manager	Niall Reynolds
Advertising Manager	Clare Cummins
President & Chief Creative Officer	Laura Jordan Bambach
Executive Creative Director	David Wigglesworth
Group Creative Director	Pedro Rosa
Group Creative Director	Roberto Kilciauskas
Creative Team	Alex Mawby
Creative Team	Ben Lambert
Planning Team	Fiona Keyte
Planning Team	Thomas Bunnell
Managing Partner	Nathan Gainford
Group Business Director	Ayesha Datoo
Account Director	Genevieve Jayasekera
Account Manager	Natasha Meisel
Agency Producer	Caroline Connor
Agency Producer	Lucy Edwards
Assistant Producer	Alex Alcock-Fletcher
Director	James Rouse
Producer	Benji Howell
Production Managing Director	Rupert Reynolds-Maclean
Direttore della fotografia	Mark Wolff
Casting Director	Sarah Hone
Casting	Ali Coffey Casting
Editing Company	Work Editorial
Editor	Art Jones
Post-production Producer	Ellie McNaughton
Assistant Editor	Miles Watson
Music Composer	Vanessa Forero
Producer	Joshua Gibbard
Producer	Sian Rogers
Post Produzione	Untold
Colorist	Julian Alary
Executive Post Producer	George Reid
VFX Artist	Tom Moreland
Sound Design and Mix	James Utting
Sound Design and Mix	Anthony Moore
Sound Design and Mix, Radio	Josh Campbell
Photographer	Liam Murphy