Joshua Gibbard
Music Supervisor / Producer at SIREN
LONDON, Regno Unito
TitoloTrue Connections
Agenzia
Campagna Secure Net
Cliente Vodafone
Marca Vodafone
Data di Prima Diffusione/Publicazione 2022 / 7
Settore Servizi per la telecomunicazione
Trama The TV ad sees teenager Aidan navigating his way through the first day of school highlighting how daunting new experiences can be for teenagers. The ad shows different scenarios of him searching and being protected by Secure Net from malicious or inappropriate content on his devices. In the final scene, he looks to his phone for reassurance on the bus to school, innocently typing ‘How do I make a friend?’. Malicious links pop up and straight away Secure Net kicks in with a warning, blocking access. It ends with Aidan making a true connection with a new classmate.
Filosofia Vodafone Ireland has collaborated with Grey London on a new multi-platform campaign for Secure Net, its new digital protection product. Secure Net uniquely works through Vodafone’s network, meaning it is available both inside the home on a fixed broadband connection for multiple devices, and outside on a connected device, helping ensure online time is spent safely. Vodafone’s Secure Net ATL campaign, made up of TVC, VOD, radio, retail, social and digital, will run across multiple channels for six weeks, highlighting to parents and individuals the opportunity to protect their families and themselves online. The campaign creative showcases Secure Net’s security and content features that help mitigate cyber-threats, improve security, and encourage families to explore the internet with confidence. It conveys two elements in its messaging, the product’s functionality, both its digital protection, parental controls and in-and-out-of-home capabilities, and the emotional element of how Secure Net offers parents peace of mind. Excitingly the script was picked up by highly renowned James Rouse who brought his impeccable casting instincts and copious experience of capturing authentic feeling moments to craft a highly emotional piece for TV in Ireland and a longer one for socials and YouTube. Rouse’s film will also be played in Cinemas across Ireland where viewers will experience their own urge to protect the boy from all and any harm. It is James Rouse's first project with Biscuit Filmworks.
Tipo di Media Televisione
Lunghezza
Market Irlanda
Casa di Produzione
Audio Post Production
Advertising Manager
Advertising Manager
Advertising Manager
Worldwide Chief Creative Officer
President & Chief Creative Officer
Executive Creative Director
Group Creative Director
Group Creative Director
Creative Director
Creative Director
Creative Team
Creative Team
Chief Strategy Officer
Planner
Planner
Managing Partner
Group Business Director
Account Director
Account Manager
Account Manager
Agency Executive Producer
Senior Producer
Senior Producer
Assistant Producer
Director
Producer
Managing Director/ Executive Producer
Head of Production
Production Manager
Production Designer
Direttore della fotografia
Post-production Producer
Editing Company
Editor
Colorist
VFX Artist
Executive Post Producer
MUSIC Artist
Music Composer
Lead Sound Engineer
Sound Engineer
Sound Engineer
Post Sound Producer

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