Relate - "The Hornicultural Society"

Ogilvy UK

Ogilvy UK London, Regno Unito

Premi

2646

Marca: Relate
Paese: Regno Unito

Cliente: Relate

Titolo	The Hornicultural Society
Agenzia	Ogilvy UK
Campagna	The Hornicultural Society
Cliente	Relate
Marca	Relate
Data di Prima Diffusione/Publicazione	2023
Settore	Farmaceutici/Sanitari
Trama	The third instalment in Relate’s "Let’s talk the joy of later life sex" campaign, "The Hornicultural Society" addresses the fact that STIs among those 65-and-over are at an all-time high. One thing the over-65 community loves more than making love is gardening. So Relate and Ogilvy UK created series of vegetable-themed condom packet designs, which look like vegetable seeds, and displayed them in garden centres. With a nod to the most popular vegetable emojis, the collection features aubergines, plums, courgettes, onions, and avocados – forming a fully sustainable condom collection that can even be planted in a pot to biodegrade. By bringing the sexual health debate to an unexpected environment, Relate hopes to continue to break down taboos and get people talking about later life sex.
Tipo di Media	Case Study
Lunghezza	118 seconds
Senior TV Producer	Kim Parrett
Executive Creative Director	Jules Chalkley
Creative Director	Andy Forrest
Managing Partner	Katharine Easteal
Creative Director	Nicola Wood
Account Director	Erica Wood
Art Buyer	Ross Walker
Head of Offline Production	Justin Cairns
Advertising Manager	Sarah Milsom
Advertising Manager	Sarah Osmik
Client Partner PR	Rachael Coomber-Nolan
Deputy Executive Creative Director of Design	Luke Ridgway
Art Buyer	Jodie Woodhouse-Ward
Chief Creative Officer	Dede Laurentino
Senior Producer	Sue Streatfield
Senior Producer	Heather Hart
Senior Creative Editor	Sara McAlpine
Account Directors PR	Jennie Halliday
Account Directors PR	Erica Cohen
Illustrator	Marta Zafra
Project Lead	Jason Jarvis