It’s not often talked about, but older people still have sex lives. Unfortunately, as well as spreading the love, seniors are also spreading sexually transmitted infections, which are on the rise in the UK amid this segment of the population. The condom maker Relate saw an opportunity to help. Realising that older people also enjoy gardening, it launched a new range called The Hornicultural Society. The condom packets resemble seed packaging, with amusing illustrations of suggestively-shaped plants and vegetables. Distributed in appropriate spots like garden centres, the products raise awareness and send a prevention message. |
|
Titolo | The Hornicultural Society |
Agenzia | Ogilvy UK |
Campagna | The Hornicultural Society |
Cliente | Relate |
Marca | Relate |
Vuoi vedere tutti i crediti? this content is for subscribers only
Inseirisci
Già abbonato? Log on
| |
Data di Prima Diffusione/Publicazione | Solo abbonati |
Settore | Solo abbonati |
Tipo di Media | Case Study |
Lunghezza | |
Chief Creative Officer | D..e La.....ino Solo abbonati |
Executive Creative Director | J...s Ch....ey Solo abbonati |
Creative Director | N...la W..d Solo abbonati |
Creative Director | A..y F....st Solo abbonati |
Senior Producer | ..e St......eld Solo abbonati |
Senior Producer | H....er H..t Solo abbonati |
Senior TV Producer | ..m P....tt Solo abbonati |
Deputy Executive Creative Director of Design | L..e R....ay Solo abbonati |
Managing Partner | Ka.....ne E....al Solo abbonati |
Account Director | E...a W..d Solo abbonati |
Client Partner PR | R....el Coo.......lan Solo abbonati |
Senior Creative Editor | S..a Mc....ne Solo abbonati |
Account Directors PR | J...ie Ha....ay Solo abbonati |
Account Directors PR | E...a C...n Solo abbonati |
Head of Offline Production | J...in C...ns Solo abbonati |
Illustrator | M...a Z...a Solo abbonati |
Art Buyer | J...e Woo.......Ward Solo abbonati |
Art Buyer | R..s W...er Solo abbonati |
Project Lead | J...n J...is Solo abbonati |
Advertising Manager | S...h M...om Solo abbonati |
Advertising Manager | S...h O...k Solo abbonati |