Marcelo Lourenço
Partner/ECD at Coming Soon
Lisbon, Portogallo
TitoloRaise the Finger
BriefWonther is a Portuguese jewelry brand. On International Women's Day 2023, Wonther invited everyone to show a finger to the gender inequality that still exists in the world of work, with a provocative web film manifesto that says “According to statistics, women at work take more initiative than men, have more initiative than men, are more resilient than men, are more courageous than men, but continue to earn less than men.”
Agenzia
Campagna Raise the Finger
Cliente Wonther
Marca Wonther
Data di Prima Diffusione/Publicazione 2023 / 3
Settore Gioielli
Slogan Happy Women's Day
Trama On International Women's Day 2023, the jewelry brand Wonther invites everyone to show a finger to the gender inequality that still exists in the world of work. With this provocative action, Wonther challenges everyone to show their dissatisfaction with gender inequality which is still rooted in our society with this web film manifesto: “According to statistics, women at work take more initiative than men, have more initiative than men, are more resilient than men, are more courageous than men, but continue to earn less than men.”
Tipo di Media Web Film
Lunghezza
Creative Director
Creative Director
Copywriter
Art Director
Casa di Produzione
Executive Production Director
Direttore della fotografia
Executive Producer
Executive Producer
Producer
Producer
Post Produzione
Post-production Supervisor
Post-production Supervisor
Edition
Sound
Sound Producer

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