Marcelo Lourenço
Partner/ECD at Coming Soon
Lisbon, Portogallo
TitoloSurfing Through The Odds
Agenzia
Campagna Surfing Through The Odds
Cliente Betclic x Shutterstock x Soma Surf
Marca Betclic x Shutterstock x Soma Surf
Data di Prima Diffusione/Publicazione 2023 / 10
Settore Online Leisure & Entertainment Services
Filosofia Betclic and Shutterstock studios premiere a documentary on representation and gender equality and launch the first collection of images of black women surfing available in a global image bank. Defying all the odds. That's exactly what the documentary Surfing Through The Odds shows, which has just been made available on Betclic's YouTube and Shutterstock's specially created page as part of a project featuring SOMA Surf - an NGO based in São Tomé and Príncipe - which tells the story of young girls fighting for female empowerment through surfing. The representation of black women surfing was non-existent in image banks and SOMA Surf needed visibility to continue with the project. Betclic and Shutterstock Studios travelled to São Tomé to create the documentary Surfing Through The Odds and photograph these young African women, who are the first black female surfers to be featured in an images/videos collection. This collection is available on the Shutterstock website (www.shutterstock.com/search/lifestyle?contributor=SOMA+surf-therapy) and the profits from the images/videos go directly to SOMA Surf for life. In this way, the project takes advantage of the best resources and the visibility of each partner to contribute to effective change in racial and gender inequality in the surfing community and to the empowerment of women in São Tomé.
Tipo di Media Branded Content
Lunghezza
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Founder / Executive Creative Director
Founder / Executive Creative Director
Advertising Manager
Advertising Manager
Producer
Client Success Manager
Producer
Producer
Photographer & Videographer
2nd Photographer, Videographer and DIT Documentary Director
Director
Direttore della fotografia
Documentary Water Cinematographer and 1st AC
Documentary 3rd Camera and BTS
Sound Recordist
Editor
Editing Company
Senior Editor
Assistant Editor
Colorist
Sound Design and Mix
Sound Design and Mix
VFX Artist
Online Editior
Post-production Supervisor
Post-production Producer
Stock Editor and Colourist
Digital Retoucher
Roto Artist
Stock Post-Production
Client Partner
Senior Director, Enterprise Marketing
Director, Enterprise Marketing
Advertising Manager
Communications Manager
Global Head of External Communications
Content Solutions Lead
Mgr, Contributor Strategy
Sr Content Editor
Social Media Specialist
Associate Creative Director
Copywriter

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