Titolo | The Great Escape Campaign |
Cliente | Mahindra & Mahindra |
Marca | Mahindra and Mahindra |
Data di Prima Diffusione/Publicazione | 1997 / 1 |
Trama | The Great Escape was an iconic cross country drive event for 4x4 drivers of Mahindra and Mahindra. This event was held across the rugged and rain soaked plains of Bhopal. The insight here: the adventure fueled bunch of drivers in Bhopal were also Crazy movie lovers of action. Idea: reposition the drive through the eyes of movie loving fans! |
Tipo di Media | Integrated Media/360 Activation |
Senior Copywriter | Cherry Koshy |