Creative Director, Content Writer, Copywriter
at
Al-Futtaim Health
Dubai, Emirati Arabi
| Titolo | Black & Decker salutes women |
| Cliente | Black & Decker |
| Marca | Black & Decker |
| Data di Prima Diffusione/Publicazione | 2004 / 1 |
| Trama | This campaign for Black & Decker food processors, done in 2004 with the intent of breaking the ‘taken for granted’ attitude towards women for the Indian market created quite a buzz in social conversations by recognizing the multi-faceted roles she plays on any given day. More human, less product, viral social commentary. |
| Tipo di Media | Esterna |
| Associate Creative Director/Copywriter | Cherry Koshy |
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