Chief Creative Strategist
at
Samba Rock Marketing
Miami/Fort Lauderdale Area, Stati Uniti
| Titolo | Bauducco Thanksgiving @ Times Square |
| Agenzia | Samba Rock Marketing |
| Campagna | Bauducco Thanksgiving |
| Cliente | Bauducco Foods |
| Marca | Bauducco Panettone |
| Data di Prima Diffusione/Publicazione | 2018 / 11 |
| Settore | Torte e Desserts |
| Slogan | Bauducco Panettone. Hard to describe. Easy to Love. |
| Trama | World’s largest Panettone manufacturer partners up with Miami creative agency Samba Rock to create an emotional Thanksgiving campaign installation in Times Square, New York featuring real people’s messages live on a giant digital billboard. |
| Filosofia | World’s largest Panettone manufacturer partners up with Miami creative agency Samba Rock to create an emotional Thanksgiving campaign installation in Times Square, New York featuring real people’s messages live on a giant digital billboard. |
| Problema | “Panettone is a Holiday tradition, always present in moments when loved ones get together,” explains Erik Volavicius, Bauducco’s Marketing Director. This Thanksgiving, Bauducco Foods and Samba Rock decided to connect people to their loved ones who are far away, with a very special surprise. For four hours, people from all over the world passing by Times Square were interviewed and recorded by production company Lemonade TV, to share their emotional messages with their loved ones. Samba Rock created a mobile software that allowed them to write and showcase people's messages in real time on a digital billboard in Times Square, for people’s surprise. This system was created and developed in less than a week by Samba Rock, working and testing in conjunction with Outfront Media. |
| Risultato | The campaign videos posted in multiple social media outlets have already generated about 1 million views in total. Valter Klug, Chief Creative Officer from Samba Rock Advertising said: “We didn't expect so many people to open up their hearts to us in the middle of the day in New York City. We created a video featuring emotional stories, and the surprise factor when people saw their personal message showcased in such an impactful and iconic place was priceless!”. The campaign also leverages influencers, with a mix of large, small and nano social media influencers to spread the word about the video. |
| Tipo di Media | Ambient |
| Lunghezza | |
| Più informazioni | www.bauducco.com |
| Executive Creative Director | Valter Klug |
| Agency Producer | Narmine Yamaguchi |
| Art Director | Piare Encina |
| Copywriter | Dubraska Gonçalves |
| Technology Producer | Junior Grão |
| Production (Agency) | Lemonade TV USA |
| Marketing Director | Erik Volavicius |
More Work
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