Will McGinness joined VB&P in 2010 as Paul Venables’ partner and now runs the creative department. Will has played a pivotal role in the agency’s success, helping VB&P attract brands like Intel, Google, Reebok and SKYY Vodka to its roster. Under Will and Paul’s creative leadership, the agency has architected well-known brand platforms like Reebok “Be More Human,” Intel's “Look Inside,” showcasing amazing people making the impossible, possible; transitioned eBay from an auction site to a mobile shopping destination with eBay’s “When it’s on your mind, it’s on eBay;" launched Google Fiber, one of the most talked about initiatives in Google’s history; and led Audi to record sales.
Prior to VB&P, Will spent seven years at Goodby, Silverstein & Partners, where he was Creative Director, Associate Partner, working across all media as an interdisciplinary creative. Will was a force in the agency’s rapid reinvention from a traditional model to a more integrated one. During that time, Goodby, Silverstein & Partners earned the title of "Interactive Agency of the Year" at the Cannes Festival, as well as both Adweek and Creativity magazine's “Agency of the Year” and Ad Age’s “Digital Agency of the Year.”
Will’s work has been recognized at every major award show, including the highly coveted D&AD Black Pencil for the “Got Milk” campaign, and he has served as Chairman of the Interactive One Show, Executive Chairman of the CLIO Interactive Jury and Interactive Chair for the Art Director’s Club awards. Despite these accolades, his wife remains unimpressed.