X Games - "X Games Digital Launch Campaign"

Publicis Sapient

Publicis Sapient Boston, Stati Uniti

12101

Marca: X Games
Paese: Stati Uniti

Cliente: ESPN, Inc.

Titolo	X Games Digital Launch Campaign
Agenzia	Publicis Sapient
Campagna	X Games Digital Launch Campaign
Cliente	ESPN, Inc.
Marca	X Games
Posted	Giugno 2013
Settore	Sport di Squadra, eventi sportivi
Trama	For years, the X Games digital footprint was defined by one-way journalism that was more electronic newspaper than interactive experience. So we re-launched their digital ecosystem with a campaign—expressed through web, tablet and mobile channels—based around features that give fans the ability to affect the X Games itself. Newsworthy features like The HypeMeter and Trick Track leverage social participation, gaming, and deeper levels of information to connect fans at the event and at home like never before. And in doing so, they elevate an experience-led campaign that actually transforms the way fans interact with sports and each other.
Tipo di Media	Case Study
Lunghezza	121 seconds
Worldwide Chief Creative Officer	Gaston Legorburu
VP Global Brand Strategy	Darren McColl
Executive Creative Director	Juan Morales
Creative Director	James Allen
Creative Director	Andrew Goldstein
Associate Creative Director	Alex Martinez
Associate Creative Director	Valter Klug
Senior Art Director	Hugo Broche
Senior Designer	Francis Ferrazza
Senior Art Director	Mauricio Carrasco
Art Director	Andres Betancur
Information Architect L1	Monica Cleves
Associate Creative Director Experience Design	Cass Crockatt
Senior Manager Technology	Shridhar Sundaram
Sr. Manager Interactive Program Management	Flavio Sonis
Director General Management	Charlie Tornabene
Senior Associate Marketing Strategy & Analysis	Manuel Moreno
Creative Director, UX	Eddie Gomez
Associate Creative Director	Lance Garcia