Free Democratic Party - "Made of Defeat – A Photographic Tale."

HeimatTBWA\

HeimatTBWA\ Berlin, Germania

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6586

Marca: Free Democratic Party
Paese: Germania

Cliente: Free Democratic Party

Titolo	Made of Defeat – A Photographic Tale.
Agenzia	HeimatTBWA\
Campagna	Free Democrats Made of Defeat – A Photographic Tale.
Cliente	Free Democratic Party
Marca	Free Democratic Party
Posted	Novembre 2018
Settore	Political Party/Candidate
Trama	Democracy is threatened. In 2013 one of Germany’s oldest democratic parties had to leave the parliament. Five years later they were back. With an all new thinking triggered by their defeat. “Made of defeat” A photographic tale that disrupted the whole culture of political advertising. No smiling faces. No Photoshop. No success stories. Just the unfiltered truth. A documentary showing the hard way back. The rethinking. The vulnerability. The inner fights. “Made of defeat” changed the whole culture of political advertising. Some media even discussed every single picture of the film. On election day the Free Democratic Party returned to the parliament. With more than twice the result compared to 2013.A victory – made of defeat.
Tipo di Media	Televisione
Lunghezza	110 seconds
Creative Director	Matthias Storath
Copywriter	Felix Brockmeyer
Copywriter	Sebastian Stumpf
Copywriter	Berthold Brodowski
Art Director	Felix Steiner
Art Director	Esra Gülmen
Photographer	Daniel Rosenthal
Agency Producer	Charlotte Kühn
Graphic Designer	Martin Glöckner
Graphic Designer	Tim Krieger
Graphic Designer	Oliver Kindermann
Graphic Designer	Bogdan Rackow
Chief Creative Officer	Guido Heffels
Chief Creative Officer	Matthias Storath
Strategic Planner	Andreas Mengele
Editor	Jonas Schubert
Editor	Marco Thau
Editor	Jan Lagowski
Social Media Manager	Sven Goldbach