Sven Goldbach
Social Media Manager at HeimatTBWA\
Berlin, Germania
TitoloMade of Defeat – A Photographic Tale. 1
BriefIn 2013 one of Germany’s oldest democratic parties had so few votes that it was forced to leave parliament. Five years later it was back, with an all-new approach triggered by their defeat. “Made of Defeat": a photographic tale that disrupted the whole culture of political advertising. No smiling faces. No Photoshop. No success stories. Just the unfiltered truth. On election day the Free Democratic Party was returned to parliament. A victory made of defeat.
Agenzia
Campagna Free Democrats Made of Defeat – A Photographic Tale.
Cliente Free Democratic Party
Marca Free Democratic Party
PostedNovembre 2018
Settore Istituzioni Governative e altre autorita'
Trama Democracy is threatened. In 2013 one of Germany’s oldest democratic parties had to leave the parliament. Five years later they were back. With an all new thinking triggered by their defeat. “Made of defeat” A photographic tale that disrupted the whole culture of political advertising. No smiling faces. No Photoshop. No success stories. Just the unfiltered truth. A documentary showing the hard way back. The rethinking. The vulnerability. The inner fights. “Made of defeat” changed the whole culture of political advertising. Some media even discussed every single picture of the film. On election day the Free Democratic Party returned to the parliament. With more than twice the result compared to 2013.A victory – made of defeat.
Tipo di Media Stampa e stampati
Creative Director
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Photographer
Agency Producer
Graphic Designer
Graphic Designer
Graphic Designer
Graphic Designer
Chief Creative Officer
Chief Creative Officer
Strategic Planner
Editor
Editor
Editor
Social Media Manager

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