| Titolo | Microsoft TV Commercial |
| Agenzia | m:united/McCann |
| Campagna | 3D Holiday |
| Cliente | Microsoft |
| Marca | Windows |
| Data di Prima Diffusione/Publicazione | 2017 / 12 |
| Settore | Elettronica di comsumo e Audiovisivi |
| Filosofia | Microsoft’s new spot, 3D Holiday, is an animated story about the power of creativity, kindness and inclusion. The spot tells the story of a young girl who goes on an imaginary 3D adventure through space where she and “Gabe the Yeti” encounter various characters who need a little love and support—which they and their friends readily provide—culminating in a holiday celebration for all. A magical transition then takes us from the stars to a live action scene where we see the hero of our story, Sasha, on her Surface Book imagining the whole story. The spot encourages everyone to use their creativity to create a better, more inclusive world and gives a nod to the holiday season as a time for compassion and coming together. The majority of the characters in the ad were inspired by those available on Remix 3D, a Microsoft library and community site for sharing and evolving creations made with Paint 3D or other 3D programs. |
| Tipo di Media | Televisione e Cinema |
| Lunghezza | |
| VFX | MPC NY |
| Post Production | MPC LA |
| Marketing Manager | Hannah Westing |
| Marketing Manager | Danna Brokaw (Global) |
| Global Brand Marketing | Dawn Novak |
| General Manager | Deana Singleton |
| Director | Jenny Leahy |
| Brand Manager | Kathleen Hall |
| Art Director | Alberto Cerriteno (Windows Next) |
| 3D Supervisor | Chris Bernier |
| 2D Animation and Compositing | Tobey Lindback (Lead) |
| SR Social Strategist | Jordan Berger |
| Producer | Mel Senecal |
| Designer | Andre DeCastro |
| Project Manager | Jessica Jacobson |
| Project Director | Stella Warkman |
| Producer | Monique Fitzpatrick |
| President | John Dunleavy |
| Music Producer | Eric Johnson |
| Music Producer | Sam Belkin (associate) |
| Managing Director | Kevin Nelson |
| Head of Integrated Production | Aaron Kovan |
| Group Strategy Director | Todd Sussman |
| SVP, group account director | Darla Price |
| SVP, group account director | Sarah Keiber |
| Global Strategy Director | Michelle Kiely |
| Founder | Andrew Panay Founder Blk Ops |
| Executive Creative Director | Daniela Vojta (EVP) |
| Executive Creative Director | Susan Young |
| Digital Producer | Sean Flanigan |
| Digital Producer | Charlotte Popper |
| Creative technologist | Alicia Foor |
| Creative Director | Todd Brown |
| Creative Director | Dan Kim |
| Copywriter | Elina Rudkovskaya |
| Chief Creative Operations Officer | Brian Klugman CCO Blk Ops |
| Account Supervisor | Ellie Choi |
| Account Supervisor | Molly Raker |
| Account Director | Tina Galley (Exec) |
| Account Director | Pat Six |
| Media Agency | Carat |
| Sound Mix and Design | Heard City |
| Editor | Ethan Simmons |
| Editor | Catherine Gionfriddo |
| VFX Supervisor | Rob Hodgson |
| Producer | Katie Buckley |
| Producer | Matthew Loranger |
| Colourist | Adrian Seery |
| Casa di Produzione | The Director’s Bureau |
| Managing Director | Camila de Biaggi |
| Head of Production | Brendan Kahn |
| Animation Director | Marc Smith & MPC Creative |
| Chief Creative Officer | Tom Murphy |
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