john Lockmer (john lockmer)

20+ years of combined Digital Marketing Professional with a passion for marketing strategy, digital tech, and developing innovative digital products. I have been developing concepts, pitching, negotiating, and executing with exceptional impact on the clients' businesses as well as leading, mentoring and training teams along the way. I am equal parts strategist and ad-tech guru.
If accurate data interpretation and a seasoned marketers instinct are important to you, we should talk.

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Background
MullenLoweMediaHub, Onmicom(RAPP), Lycos, Liquid Advertising, Kovel/Fuller, Entravision, Revana Digital, Broadspring and J Carter Marketing.

Key Clients
Entertainment: HBO-NOW, Activision/Blizzard and World Wrestling Entertainment, FOX
Financial: VISA, Greenlight Financial, CashCall Mortgage and Figure.com
Health: Wellpoint(BlueCross/BlueShield), Nutrisystem and LA Care
B to B: Rackspace, eFax and Tibco,
Auto: Yokohama Tires, AAA, KIA, and Mercury Insurance
CPG: Foster Farms, Gruppo Campari USA
Fast Casual: Chipotle

If you are simply creating beautiful messaging and aesthetically pleasing marketing materials and not tracking everything you do, you will find yourself not knowing what 50% of your advertising is doing. Good advertising is promoting a product that you believe in because of how good it really is and constantly learning from consumers how to make it better. I think digital media is the best soil for this philosophy. This is why I love being a Digital Marketing Professional.