Riassunto
Creativity is not limited to the creative department at Hauser Group, and Samantha is a perfect
example of why. From attracting Elton John to a new product launch, to outfitting a popular TV
star?s home in flat screen TV?s in return for a photo shoot/endorsement, she manages to make
clients? brands stand out. Her enthusiasm and vision for pulling together unique and effective
advertising programs have recently helped launch Delta?s new discount airline, Song, as well
as several major new products for Philips Consumer Electronics. Prior to joining Hauser Group,
Samantha Lueder worked on the marketing/management team launching Song, Delta?s new
discount airline. While working with Song, Sam managed marketing activities to support
the brand?s debut, including production of their new television ad campaign. As Corporate
Communications Manager for Philips Consumer Electronics. Sam?s position as an integrated
marketing manager included responsibility for brand development, strategic planning and
implementation of marketing programs to launch new products and reinforce Philips high-end
television leadership. She initiated Philips? successful integration of multiple departments in
new product launches delivering increases that led the category. Sam has also worked agency
side with West Wayne/Atlanta, where she managed Russell Athletic Team Sports and created
brand positioning for The Sports Authority. At Hill and Knowlton/Atlanta, Sam worked on the
launch of Airgate?s Sprint stores, promotions for Glory Foods and a franchise sales strategy for
Blimpie. Her studies in International Business and Marketing at a London University have proven
valuable in providing Sam with a strong sense of a market?s potential, along with a background
in research and its application.