Stonewall - "Ban Conversion Therapy Now"

T&Pm

T&Pm Global

Premi

1759

Questo spot fa parte della collezione ACT Responsible

Marca: Stonewall
Paese: Regno Unito

Cliente: Stonewall

Titolo	Ban Conversion Therapy Now
Agenzia	T&Pm
Campagna	Ban Conversion Therapy Now
Cliente	Stonewall
Marca	Stonewall
Posted	Settembre 2023
Settore	Fondazioni caritatevoli, Volontariato
Slogan	It's Not Therapy It's Abuse
Trama	For this campaign we licensed the Pet Shop Boy's classic 'It's A Sin' and created a bespoke, emotionally haunting piano arrangement with artist Douglas Dare. Both the artists; song choice and arrangement have a significant relevance to the cause and the chilling experiences depicted in the film. Through using simplicity, space in the arrangement, and recording techniques that evoke a domestic quality, the music feels in keeping with the unremarkable and familiar locations in which the tirade of abuse occurs. It was an honour to play a part in such a powerful and important film alongside two incredible artists.
Tipo di Media	Branded Content
Lunghezza	165 seconds
Colonna sonora	Pet Shop Boy's 'It's A Sin'
Post Produzione	Glassworks
Sound	Factory Studios
VFX Company	Glassworks
Editing Company	Tenthree
Casa di Produzione	Academy Films
Executive Creative Director	Toby Allen
Creative Team	Mikael Alcock
Creative Team	Dan Dehlavi
Managing Director	Gary Simmons
Head of Strategy	David Adamson
Head of Production	Charles Crisp
Account Director	Alex Fitzsimons
Public Relations	Letha Ly
Managing Director	MEDB RIORDAN
Production Manager	Sorcha O'Sullivan
Production Art Director	Katherine Black
Executive Producer	Darapen Vongsa-Nga
Sound Producer	Ciara Wakley
Flame Artist	Ally Burnett
Flame Artist	Peter Name
Flame Artist	Anthony Laranjo
Agency Producer	Sam Ramsey
Directors	Zhang + Knight
Direttore della fotografia	David Foulkes
Editor	Ellie Johnson
Music Supervision	Sian Rogers
Music Supervision	Joshua Gibbard
Music Arranger	Douglas Dare
Producer	Lexi Kiddo
Colorist	Jonny Thorpe